BA: Survey Design

Active data -acquisition

- Survey

  Survey Design:

  1. Set up the user image first for target market. (Population）。

    2. Get the represetive samples.

    3. Prepare the incentive to interveiwees to ensure the good feedback

    4. List all of the attributes of the product  and translate them into customer language. (Invoving joint analysis?)

    5. Design the form of questions (open questions or closed questions, and quantity)

    6. The sequence of questions from easy to hard/ sensitive.

    7. Avoid leading/loaded questiones.

    8. Approval from all of the parties

    9. Polit Testing and adjustment.

  10. Separate the different waves of responds to ensure the quality of answers.

- Active feedback by customers

Avoid leading/loaded questions: sometimes the questions create the answer. (By asking the advantage of products, user might incline to buy it, vice versa)