W9L9-L10-商业基础-跨境和社交等

W9L9跨境和社交

通过前面提及的“跨境电商紧缺人才需求目录”，寻找自己感兴趣的岗位，并写出从目前开始到能达到岗位要求需要努力的内容。

岗位：UI设计      要求：2年以上网站设计工作经验；熟练掌握Photoshop，Illustrato，Flash，dreamweaver等相关软件；有丰富的设计理论知识和对流行趋势敏锐的洞察力；良好的网页布局规则，交互界面设计规范，有良好的用户体验设计经验。

.举例说明做得特别好的社交电商app或卖家。

举例：拼多多  说明：1.用户通过微信群、微信朋友圈等社交关系，将商品拼团信息分享出去，好友通过点击链接，与用户拼团，以低价完成商品购买。2.打假，品控团队 3..品牌商品入驻  3.APP内的活动，多数以现金优惠券形式存在，近期拼多多APP独家赞助了第二季《中国新歌声》，应用内也上线了签到功能，用户通过在拼多多APP内签到，领取现金红包。

.阅读一篇以上Cross-border e-Commerce 相关英文文章，按最新要求列出相关内容

Cross Border e-commerce- Selling to Canada and USA

主旨：Cross-border e-commerce is going to become the next growth driver for the e-commerce industry.And online fraud, non-payment, language barriers, multi-currency, international shipping overheads are just to name a few.First, selling to Canada-Your product portfolio.Than the NAFTA compliance origin of the producen.Nest,Choosing a Shipping Company to ship to Canada.When selling to USA ,Checking the eligibility of the product you want to sell.International selling for Omni-Channel Sellers can be overwhelming.

关键词：eligibility  适任，合格；被选举资格    shipment   装货；装载的货物 multi-currency多种货币 overhead  n. 企业的日常管理费用；杂项开支；一般费用   facilitate 促进；帮助；使容易  categories 类别（category的复数）；分类  destination 目的地，终点  collaboration 合作；勾结；通敌

链接：https://www.orderhive.com/cross-border-e-commerce-selling-to-canada-and-usa

W9L10常见电商经营指标和概念

写出基于流量，转化率，客单价和ARPU值等的网店或app收入计算公式，据此给出提高收入的方法。

公式：收入=流量×转化率×客单价

方法：1.对网店店铺进行美化，促销活动，优惠券，砸金蛋、抽奖等活动，从而提高流量和转化率。2.降低商品的成本，提高ARPU。3.商品单价增加，提高客单价。

.阅读一篇以上ARPU 相关英文文章，按最新要求列出相关内容

Opinion ARPU is Dead,long live ARPA!

主旨：ARPU was borne from a wireless age when voice, post-paid, and subscriptions were the dominant drivers of success.Furthermore, assuming the operator has the customer’s permission, these insights can be shared with third parties to provide a richer user experience inside and outside the operator’s network, as well as enabling another source of revenue for the operator.Additionally, having visibility of a customer’s devices, location, mobility habits, and usage patterns, can help operators to better tailor the services and offers available to that customer.

关键词：wireless无线的;无线电的    aggregate n. 合计；集合体；总计    constructive. 建设性的；推定的；构造上的；有助益的    infrastructure . 基础设施；公共建设；下部构造  mobility  流动性;移动性; 流动;机动性  revenue   n. 税收，国家的收入；收益  precise 精确的；明确的；严格的  

链接：https://www.eurocomms.com/features/opinion/9073-opinion-arpu-is-dead-long-live-arpa