衣服好看，杂志也好看｜Brochure Broker特辑：优衣库
大！家！好！服装品牌优衣库UNIQLO可能对于许多同学来说都并不陌生，这家日本品牌一直以“简约”、“舒适”等特点作为品牌的风格，在全球许多国家开设门店，推崇着至简的时尚理念。
优衣库标志
当然，我们今天不是来做服装推销的！今天我们讲一讲一个有意思的东西——优衣库的杂志 ——《服适人生》LifeWear Magazine！
LifeWear 杂志
“什么？优衣库有杂志？”
没错，如果现在你到优衣库的门店去逛一逛（口罩还是要戴上哈），你可以看到门口摆有当季的新刊issue#02，同时请注意——这个杂志是免！费！领！取！的！而且在中国地区的门店都是提供的中英双语对照的版本，里面许多都是与时尚、搭配、设计文化相关的好文章，简单易懂，表达生动。
今天的语料选自优衣库官网和第二期杂志内对于刊物的介绍，我们来看一下：
1. What is LifeWear?
LifeWear is clothing designed to make everyone’s life better.
It is simple, high-quality, everyday clothing with a practical sense of beauty— ingenious in detail, thought through with life’s needs in mind, and always evolving. UNIQLO coined the term LifeWear in 2013. The idea is everyday clothing that improves life for everyone.
As a way of helping people all over the world to explore the specifics of this clothing and the concepts behind its production, we founded LifeWear magazine.
inner pages of the magazine
2. The magazine coming to the public
Half a year goes by before you know it—especially in the world of fashion. After Fall & Winter comes Spring & Summer, with another Fall & Winter just around the corner. It can’t be very healthy to design clothes when you’re being tossed around by these quick cycles and temporary trends. Sometimes you want to spend quality time face to face with the new cultures and clothing that naturally result from daily life.
Half a year has passed since we launched LifeWear magazine. We’re thrilled to be releasing Issue 02, the theme of which is “Livable Cities”. Over the past six months, we’ve spent a lot of time considering the relationships between cities, people and clothes. What does livability mean on a personal level, to different people all over the world, and what kind of clothing suit it best? We took our time exploring these questions, not forcing things. Maybe clothing that blends convenience with utility—combining beauty and functional design, and improving daily life for everyone—is what LifeWear is all about.
inner pages of the magazine
今天的分享就到这里啦，感兴趣的同学可以登陆官网查看文章的详情，也可以到门店去拿一本看看哦！（春天来了，哪有不出去shopping的道理）
祝大家周末愉快呀！
（记得做作业）
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我们同步更新呀！
图片&语料来源：
uniqlo.com
designtaxi.com
LifeWearmagazine issue#02
