别再拿一杯咖啡跟 $0.99 的 App 做对比了
2017-08-26 本文已影响10人
傍阳光
| -- | Starbucks | Your App |
|---|---|---|
| 体验稳定性 | Trustable | Gamble |
| 可替代性 | No Free Alternative | Free Apps |
| 工效的展示性 | Full Display Craftsmanship | Hidden Away Craftsmanship |
Is There Hope for the Paid App?
Sure there is. Just do what Starbucks does:
- Build an app experience that’s unique and doesn’t feel “easily replicated”
- Provide something the user sees as valuable to their daily life
- Package it such that it shows off its craftsmanship
- Find creative ways to profit off of a “free” version (Starbucks doesn’t do this…. yet)
- Quit complaining about money wasted on cups of coffee
付费App的应对方法：
- 创造独特的App使用体验，感觉上要不易替代
- 提供用户每天都用得到的体验
- 让用户感受到背后工作的繁复
- 创造性的区别于免费App
- 不要再抱怨浪费在咖啡上的钱了
