1、你认为电商运营成本包括哪些？在电子商务实际运营中你会发现哪些利用价格去吸引消费者的方法？

我认为运营成本包括：团队运营管理所产生的消费、注册平台所缴纳的费用、维护运营所产生的费用、运营时间成本、商品的采购运输保存

方法：降低价格、打折活动、优惠券、新人福利、节假日福利活动

2、隐藏题（上课时发布）

写出你最有兴趣了解其成本的产品：房子

建设期间：设计图纸、建设用料、建筑工人、装修费用

建设完成：销售中介、房地产商抬价、房子炒作

3、阅读一篇以上price(价格)相关英文文章，按最新要求列出相关内容:

英文文章链接—6 Different Pricing Strategies: Which Is Right for Your Business? – Epiphany Consulting Group, Inc.

With premium pricing, businesses set costs higher than their competitors. Premium pricing is often most effective in the early days of a product’s life cycle, and ideal for small businesses that sell unique goods.

Because customers need to perceive products as being worth the higher price tag, a business must work hard to create a value perception. Along with creating a high-quality product, owners should ensure their marketing efforts, the product’s packaging and the store’s décor all combine to support the premium pric

Penetration strategies aim to attract buyers by offering lower prices on goods and services. While many new compa

nies use this technique to draw attention away from their competition, penetration pricing does tend to result in an initial loss of income for the business.

Over time, however, the increase in awareness can drive profits and help small businesses to stand out from the crowd. In the long run, after sufficiently penetrating a market, companies often wind up raising their prices to better reflect the state of their position within the market.

premium pricing（保费定价）

Penetration strategies（渗透策略）

Economy Pricing(经济定价）

Psychology Pricing（心理定价）

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W7L5-商业基础-商业模式

1、感兴趣的商业APP：廉价航空公司

2、英文文章链接— Business Ethics (Stanford Encyclopedia of Philosophy)

Considered only as a normative enterprise, business ethics—like many areas of applied ethics—draws from a variety of disciplines, including ethics, political philosophy, economics, psychology, law, and public policy. This is because remedies for unethical behavior in business can take various forms, from exhortations directed at private individuals to change their behavior to new laws, policies, and regulations. Doing business ethics well means being familiar with results in these disciplines, or at least being aware of gaps in one’s own knowledge.

There is significant debate about the ends and means of corporate governance, i.e., about who firms should be managed for, and who should (ultimately) manage them. Much of this debate is carried on with the large publicly-traded corporation in view.

corporate governance（公司治理）

Varieties of business ethics（商业道德的多样性）

stakeholder balance（利益相关者平衡）