【约翰小剧场】如何在简书网吸引流量?
注:该篇文章并非说明文,而是略带调侃意味的短剧本,标题与内容吻合。
餐桌,黄色灯光,两人手握咖啡杯,等接下来的菜上。
尼克(垂头丧气):“哎……”
约翰:“怎么了,小作家?你上周还兴致勃勃地在网站上更文,现在怎么像个老马一样拉着个臭脸呢,我的朋友?”
尼克(摇摇头):“你快别提了,我发了20多篇文章,加起来点击量还没有10!我真是太失败了。”
约翰:“噢,天哪,我真不敢相信。我是说,我记得你那个网站,叫做简书的网站,流量还挺大的。”
尼克:“对于我来说并非如此。”
约翰:“这真是太糟糕了,不过看见你这个丧气样我也不好受——我这儿正好有几招,可以帮你吸到人气。”
尼克(眼神放光):“真的吗?”
约翰(款款而谈):“其实呢,你可以写一些简书读者关注的热点话题,比如……简书钻。”
尼克(疑惑):“简书钻?那是什么?”
约翰:“噢,我的老天爷,我这个圈外人都比你这个圈内人了解得多。不过不用担心,我还有一招,能让你把流量吸得满满的,而且它适用于所有写作平台。”
尼克:“那是什么?”
约翰(抿一口咖啡):“先给你卖个关子吧,人人都爱美,对吧?”
尼克:“嗯哼。”
约翰:“算了,当我没问那个问题,因为我不知道怎么接下去了……”
尼克(不耐烦):“行了行了,你就直接告诉我该怎么做吧,你连卖关子都没有技术含量。”
约翰(给了个白眼):“好吧,算你说得对,那我就直接告诉你。”
尼克(认真倾听)。
约翰:“听好了,在你的每一篇文章前面,加一张美女的图片。”
尼克(一头雾水):“为什么?”
约翰:“因为大家喜欢。”
尼克:“但我的文章跟美女没关系……”
约翰:“有没有关系不重要,重要的是你这张图美不美。”
尼克愣在那儿不懂了。
约翰(无奈):“好吧,我就给你举个例子,现在,我们拿出我的笔记本电脑,发一篇文章,其中加上了这张图:”
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尼克:“噢,真漂亮,她美极了。”
约翰:“随后,我会把几段跟这张图片完全没关系的文字附上,于是乎你就能看到一篇跟这张图完全没关系的文章显示出这张图片。”
尼克:“可是,这有什么用呢?”
约翰:“哈,很简单,假如你在没有看一篇文章标题的情况下看到了这张图,你的第一反应是……”
尼克:“点进去!”
约翰:“对啦,朋友,你终于有点悟性了。”
尼克:“然后更多的人点进来,我的点击率就上去了?”
约翰:“孺子可教!”
尼克(急忙拿出自己的笔记本电脑):“好,我现在就给我的所有文章配图!”
约翰:“不过我要提醒你的是,这一招可能会有负面影响。”
尼克停住了,看着约翰。
约翰:“这种小把戏本质上就是糊弄人,一两次可以,久了不仅是键盘侠,连三好网民都会出来骂你!”
尼克(关起笔记本电脑):“那我该怎么做?”
约翰(奸笑着悄悄说):“发luo图。”
尼克(原地愣了几秒):“你疯了!?这叫传播淫秽信息,是会被封号的!”
约翰(摆了摆手):“冷静冷静,先听我说完。”
尼克继续听着。
约翰:“首先你得承认,传播淫秽信息确实能增加流量……”
尼克:“废话!问题是不允许!”
约翰(故弄玄虚):“但我们可以发不属于淫秽信息的luo图。”
尼克(疑惑):“luo图不就是淫秽信息吗?”
约翰(挥了挥手指):“这你就大错特错了,我的朋友。”
尼克一头雾水。
约翰:“画廊里挂的那副世界名画《马背上的夫人》就是luo图,但它是淫秽信息吗?”
尼克(情绪激动):“不不不!当然不是!它是……艺术。”
约翰(冷笑着):“懂我什么意思了吗?”
两人异口同声:“发油画!”
约翰:“好了,我们现在就开工,注册一个新账号叫【欧洲油画鉴赏】,我找图你配字。记住,我们是在分享艺术与美感,绝对不是单纯为了吸引眼球——瞧!即冠冕堂皇,又博足眼球。艺术话题,真是个绝妙的擦边球。”
尼克:“那我该怎么写?”
约翰:“随便写点儿就行了,反正他们看的是图,不是字。”
尼克:“好嘞。”
英文版(仅作为作者兴趣,非标准翻译):
At the kitchen table,two guys each hold a coffee cup,waiting for the coming food.
Nick(upset):“Oh……”
John:“What's up?Little writer. You‘ve been writing with passion through last week.Why you're just keeping your old horse's face,my friend?”
Nick(shake the head):“Just don't say it please!I've written 20 articles,but the sum of their hits can't even reach 10!I feel so bad.”
John:“Oh,my god!I can't believe it.I mean,I remember the website you write someting on,which called JIANSHU.There's so much web traffic there!”
Nick:“But didn't so much for me.”
John:“That's terrible.But I don't feel well when I see you're upset.How about this?I have a few of little methods,which can help you growing your hits up!”
Nick(with sparkles in eyes):“Really?”
John:“In fact,you can write something about hot topics for readers in Jianshu,such as……Jianshu dimonds.”
Nick(confused):“Jianshu dimonds?What's that?”
John:“Oh,my dear god,I'm the outsider who know more than you as an insider!But don't worry,I have another method,which can make your hits growing up fast.Besides,It even fits every writing website!”
Nick:“What is it?”
John(taste a bite of coffee):“Well,let's keep you guessing first:everybody likes beauty, right?”
Nick:“uh-huh.”
John:“Okay,never mind!Just forget the question,because I don't know what to say next……”
Nick(impatient):“Okay,okay,just tell me what to do!”
John:“Alright,let me tell you straightly.”
Nick(listened carefully).
John:“Listen,add a picture of beautiful woman on each of your articles,better at the begining.”
Nick(confused):“Why?”
John:“Because everybody likes it!”
Nick:“But my articles have nothing to do with beautiful ladies……”
John:“It doesn't matter!The important thing is how beautiful the picture will be.”
Nick was confused again.
John(speachless):“Alright.For example:Now,I take my laptop out,then sent an article,add this picture among it.”
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Nick:“Oh,that's beautiful,she looks pretty!”
John:“Then,I will put some words which have nothing to do with the picture in.Because of that,you can see an article with a picture which has nothing to do with the words of the article!”
Nick:“However,what's the purpose of that?”
John:“Hah,very easy,if you just have noticed this picture without reading the title of the article,what's your first reaction?”
Nick:“Click it!”
John:“That's right!You finally got smarter!”
Nick:“And with more and more people clicking,my hits will be growing up!”
John:“Good student.”
Nick(take out his laptop):“Well,I am going to put pictures on each of my article.Right now!”
John:“However,this deed is goona be a bit dangerous.”
Nick stopped,looking at John.
John:“In essence,this kind of trick is to tell a lie .You can do it once or twice.But if you keep doing it for a long time.Not only keyboard men,but also kind Internet users will curse you!”
Nick(turned off the laptop):“What‘re we gonna do?”
John(with a snaky smile):“Send naked picture.”
Nick(be dumb for a few seconds):“Are you crazy!?This is called exporting obscene imformation! ”
John(waving hands):“Clam down,hear all my words first.”
Nick keep on listening.
John:“First you gotta admit that obscene imformation can grow your hits exactly.”
Nick:“Twaddle!The problem is it doesn't be allowed!”
John(secretly):“But we can send naked pictures which don't belong to obscene imformation.”
Nick(confused):“A naked picture is definitely obscene imformation,isn't it?”
John(waving his finger):“That's definitely wrong,my friend.”
Nick confused.
John:“A world-famous picture "Mrs.Godiva on the back of a horse" which is put on the wall in the gallery is a naked picture.But is it obscene imformation?”
Nick(emotional):“No no no!Definitely not!It is……art.”
John(smile):“Know what I mean?”
Two guys say at the same time:“Sending oil painting!”
John:“Well,let's do it! Sign in an account called [Appreciation of European paintings].I search pictures,you fill words in.Remenber,we are sharing art and beauty,absolutely not just attrative readers attention!See?Not only attrating well,but also impressive-looking.Art,an excellent edge ball!”
Nick:“What should I write about?”
John:“Just write something optionally.Whataver,they will look picture but not read words. ”
Nick:“Here we go!”