流利说商务英语学习笔记Level5 Unit2 Part 2 C

断更了一段时间，因为前段时间都忙着学 Flutter 和 SwiftUI（其实是在看猫腻的小说），好的习惯一定得坚持呀！

Common Examples

常见的例子

Positive brand image: Brand image is the perception that people have of a product or a company. When a company has a strong brand image, it means it has a good reputation. People are more likely to buy from the brand they trust. So a brand image can be leveraged to sell more products or enter a new market.
正面的品牌形象：品牌形象是人们对产品或者公司的看法。公司有了强势的品牌形象，就意味着它有一个好名声。人们更有可能向他们相信的品牌去购买产品。所以，品牌形象可以用来卖更多的产品或者进入新市场。

Poor customer service: Customer service is the assistance a company gives to customers before, during and after a purchase. When a company offers customer poor service, it doesn’t serve its customers well. If a customer has a negative customer service experience for the company, they may choose not to buy from it again.
糟糕的客服：客户服务是在购买行为之前、之中、之后，公司提供给顾客的帮助。公司给顾客提供了糟糕的服务，它就没有服务好顾客。如果顾客对一家公司有了负面的客服体验，他们也许选择不会在买这家的东西。

New consumer trends: Consumer trends refer to changing consumer habits and behaviors. By identifying new consumer trends, companies can create new products that appeal to customers. If a company does not keep up with consumer trends, it could miss business opportunities.
新的消费趋势：消费趋势指的是改变的消费者习惯和行为。通过确定新的消费趋势，公司能够创造吸引顾客的新产品。如果公司跟不上消费趋势，有可能会错误商业机会。

Competitors: A successful company differentiates itself from its competitors. It can stand out by offering unique products or establishing a strong brand image. If a company can’t differentiate itself, It may have a smaller market share. And if its competition increases, it could lose revenue.
竞争者：成功的公司会让自己与竞争者们不同。它可以通过提供独特的产品或者创建强势的品牌想象，脱颖而出。如果公司不能让自己与众不同，可能只会有更小的市场份额。而且，如果竞争加剧，还有可能损失收益。

总结

1.单词
differentiate 使与众不同 eg. A successful man can differentiate himself from his competitors.
competition increases 竞争加剧 eg. If the competition of the iOS market increases, many developers may lose their jobs.
stand out 脱颖而出 eg. I stand out in the interview by showing my good programming skills.
appeal to 吸引 eg. By identifying new consumer trends, companies can create products that appeal to customers.
perception 见解 eg. Brand image is the perception that people have of a product or a company.
keep up with 跟上……的速度 eg. If a company cannot keep up with consumer trends, it could miss business opportunities.

2.摘要
Many iOS or front-end developers may find it hard to keep up with the community, which may make them less competitive. How can you stand out when you have a lot to learn? First, you don't have to learn everything but the important parts. Second, you should differentiate yourself from some perspectives, such as the deep perception of fundamental skills including assembly languages, open-source frameworks, and anything that can prove your ability. If this article appeals to you, please give me a good comment.