W9L9-L10-商业基础-跨境和社交-常见电商经营指标和概念

1.通过前面提及的“跨境电商紧缺人才需求目录”，寻找自己感兴趣的岗位，并写出从目前开始到能达到岗位要求需要努力的内容。

岗位:国际贸易专员

内容:

1、努力学习并且专升本成功，获得本科文凭

2、熟悉和掌握商业英语并且提高英语口语水平

3、熟悉贸易相关法规，具备贸易领域专业知识

4、提高计算机实际操作能力，通过计算机等级考试

5.熟悉和掌握国际贸易的知识，积极参加有关的实践活动获取实践经验

2.举例说明做得特别好的社交电商app或卖家。

以拼团模式为主导的社交电商APP—拼多多。猎豹智库的数据显示，拼多多APP第一季度已位居电商APP第四名。拼多多从负面评价缠身到如今位跃电商APP第四名，

3.阅读一篇以上Cross-border e-Commerce 相关英文文章，按最新要求列出相关内容

Cross-border e-Commerce :International

Expansion  through  cross - border ecommerce

文章主旨:International ecommerce is called cross-border ecommerce, when consumers buy online from merchants, located in other countries and jurisdictions. Online trade between consumers and merchants which share one common language and border or which make use of the same currency are not always perceived as cross-border by consumers. EU neighbors which speak a common language, united by SEPA, are just one example.

重点词汇:

Cross-border跨国的，跨越边界的; 国境线交叉的

international expansion国际扩张

surf the web在网上冲浪

for the best出于好意; 有好结果

acquirers让受方( acquirer的名词复数 )

consumer expectations消费期望

in multiple并联地

located in位于

common language共同语

make use of使用，利用; 假借; 藉

链接:

www.crossborder-ecommerce.com › international-expan

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1.写出基于流量，转化率和客单价的网店或app收入计算公式，据此给出提高收入的方法。

公式:网店或app收入＝流量×转化率×客单价

方法:加大流量、提高转化率和提升客单价

2.阅读一篇以上ARPU 相关英文文章，按最新要求列出相关内容

APPU:Average  Profit  Per  User

文章主旨:Average revenue per user (sometimes known as average revenue per unit), usually abbreviated to ARPU, is a measure used primarily by consumer communications, digital media, and networking companies, defined as the total revenue divided by the number of subscribers.

重点词汇:Average revenue per user每用户平均收入

average revenue平均收入

per unit每单位，每单位量的，每一设备的

digital media数字媒体

total revenue总收入; 总收益

for  example例如， 譬如; 拿 ... 来说

service providers业务提供商( service provider的名词复数 )

unit  time单位时间

social media社会化媒体

链接:https://en.wikipedia.org › wiki › Average_revenue_per_user