圣诞节营销全攻略：贺卡、逼单、开发

本文主要内容是分享贺卡、逼单、开发的模板，但是开头我还是想送大家一首《读书歌》：春天不是读书天，夏日炎炎正好眠，秋日苦长且狠睡，收拾收拾又一年。

是不是跟一些人的心态很吻合？

我们上学的时候，有非常多的人就是成天嚷嚷着这个时间不适合读书，那个时间也不适合读书。那么我们到了职场，做外贸也是如此，就有非常多的人给自己找理由，圣诞节了客户放假了不适合开发客户，斋月了客户放假了不适合开发客户，6-8月欧洲客户度假了不适合开发客户...

做业务永远充满困难，了解困难是让我们知道如何去克服，而不是给自己方便找理由。外贸之路披荆斩棘，行常人不能行之事，于无声处惊雷，如逆水行舟不进则退。调整好这样的心态，我们才能在圣诞节做到同行不能做到的事情，下面进入主题。

一、贺卡篇

圣诞节除了礼品外，就是贺卡，先发一张个人觉得不大好的贺卡。想象一下，我们客户在圣诞期间收到了多少封这样的电子贺卡？这样千篇一律的内容根本不能让客户记住我们，也许有礼貌的客户会回复个thank you，如果客户在忙，基本就忽略了。

那么一个贺卡应该有什么元素？最好的模板应该是：一两句简洁温馨的祝福+我们个人或者公司的照片+圣诞元素的装饰，其实圣诞元素的装饰不宜太花哨，也要简单明了，不然喧宾夺主。

如果自己的产品能够作为圣诞装饰的就更好了，比如工艺品、灯具，甚至于农产品都可以替换苹果挂在圣诞树上，这个时候就要看创意啦。美女可以放自己的自拍，可以加分。举几个我觉得还不错的模板，希望大家举一反三，写出更好的，温馨、创意最重要，花点心思，客户会感觉到。（为了避免误会，我就把所有照片都换成了女神~~）

二、 逼单篇

圣诞节也是催单提醒的时间节点

圣诞节前的一段时间是催单的好时机，这不仅关系着年底你是否能够收割一波订单，也关系着客户2019年的采购计划能不能让你占得先机。这里提供了一些参考的催单沟通方式。

距离我们的春节假期只剩xx天了，我司的休假时间是从x月x日一直到x月x日，如果您的订单不能在x月x日之前出货，就要一直等到x月x日才可以处理了。（可适当延长假期的时间）

As the Chinese New Year is coming, kindly take note that our factory and office will be on holiday from X to X. If your order can't be shipped out before XX, there is a waiting period until XX.

春节前是出货旺季，舱位很难订，很可能会爆舱，或者海运费暴涨。此外，船期如果安排在我司的春节假期期间，工人都放假了没法装货，一些问题也无法及时处理。请您尽早安排，留下充足的处理时间，以免发生本可避免的意外麻烦。

As strong peak season demand uses up all available capacity, ocean freight rates may be driven up to a very high level. On the other hand, our factory and office will be closed from X to X for the Chinese New Year. I'm sorry your order would not be processed during the holidays. It would be highly appreciated if you could arrange the shipment and get us notified ASAP to avoid unwanted inconvenience.

大货做好都有xx（时间）了，您一直没安排发货，是不是有什么难处或考虑，不妨说出来我们商量解决？

I'm wondering if you've got any difficulties or worries in arranging shipment, as your order is ready since XX. Please don't hesitate to let me know.

请您也体谅一下我们，您看您的货在我们仓库占了这么大一块地方，其他货物都没地方放啦，什么时候可以给您发过去呢？（附仓库照片）

Your goods take up too much rooms of our warehouse which cause great inconvenience. It would be greatly appreciated if you could arrange the shipment ASAP.

一些“威胁式”的催单（慎用）：

现在是生产旺季，仓库已满，再不出货的话我司要加收仓储费了。

Because we have run out of warehouse space during the peak season, please ship your order promptly to avoid a long-term storage fee of（多少钱/天）.

由于仓库已满，如果因不及时出货导致包装挤压损坏，我司对此是不赔偿的。

Please arrange your shipment in time because the warehouse is running out of space, or we will not cover the cost of the extrusions and damages of packaging.

现在是生产旺季，仓库已满，老板说如果货已经做好xx（多长时间）客户还不安排发货的，那就把您不急需的产品先处理掉，卖给急需的客人了。等您要货的时候我们再给您生产，将会排期在x月x日（比较久）之后了。（注：这是下策中的下策，这一办法适合于非定制产品，并确实不难找到下家，否则真的一拍两散，双方都受损。或者如果最初的合同中有这样的限期约定是最好的了，理直气壮！）

I'm sorry to tell you if your order can not be shipped out before XX, we have to sell it to those who are badly in need to alleviate our capital pressure. Of course we'll reproduce your order in your need, but the production schedule will be after XX.

备注：如果比较着急出货，请直接打电话给客户，比发邮件要高效得多。

三、 开发篇

圣诞节也并不是所有的人都放假的，虽然有一大片客户会放假，但是还有一大片不会放假，而且很多放假的公司是会有固定的几个人轮流值班的，往年经验来看，有时候发出去的邮件大部分都是会有人回复的（只不过回复的人有可能会变）。另外和高温假同理，很多客户会选择来中国度假，也是得知客户行程的机会，（邮件开发信模板里就有问行程的）所以千万不要懈怠自己的工作，该发邮件的时候还是要发的。不信可以看看别人最近的询盘，最后附上圣诞开发信模板。

有条件的可以做成精美html格式的开发信，使用我们顶易的OES精细邮件发送

1.

Dear,How are you?Merry Christmas and Happy New Year in advance!!!Thanks a lot for your  inquiries in the past. In order to celebrate a happy Christmas&New Year,we have a big promotion for all USB.Any new enquiry please let me know!Your prompt reply would be highly appreciated !

2.

My dearest,

 Happy Christmas and new year!!! Many thanks for your continuous supports in the past years.May your Chistmas and New Year be filled with special moment, warmth, peace and happiness.Last but not least, once you have any inquiry about metal pens in the following days, please feel free to contact with me. I will reply you in the first time when your message is received.Thank you.Best regards,

3.

Dear friend, Merry Christmas and happy New Year It is my honor to contact with you before,and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us.Last but not least,once you have any inquiry about animal feeder in the following days,hope you could feel free to contact me.

Best Wishes

4.

Hello Peter ,Merry Christmas and Happy New Year to you and yours ! Many thanks for your contiguous supports in the past , we wish both business snowballing in the coming years. May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness. Last but not least, once you have any questions and needs in the following days, hope you could feel free to contact with us, which is much appreciated.

5.

HelloMerry Christmas and happy new year in 2018Time is flying ,just xxdays later,2018 will say hello to us.What are you going to do,my dear friend?When will you plan to go traveling in China?I will be excited to wait for you visit and to be your guide to introduce the wonderful Chinese place for you, ^^

6.

Dear Mike, Merry Christmas and happy New Year! Please allow me to convey our best wishes to you and all staff in your esteemed company. Btw, may I asking you if there is any chance for our cooperation on the mixing mill? We cherish the chance working on you very much. Your early reply will be appreciated. Best regards，kiki

7.

Dear, Merry Christmas and  happy new year,best wishes for you and your family. Thanks so much for your insistly supporting in past years, as you known, our company are professional offering kithchen & house & Acrylic&Ps organizer ware,welcome to enquiry new projects,  we will offer deatil info to you once got your futher news. Hope we can expand our cooperation and creat brighten future base on mutual benifits in new year.

最后，我想把《读书歌》改一下：春天正是读书天，夏日炎炎不能眠。秋高气爽利用好，严冬素裹望来年。外贸人们，活在当下，哪怕明天放假，今天也要把事情做好，不要懈怠。只管努力，回报可能会迟到，但不会缺席。加油！！

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