Vans Custom: Everyone Can Be An

In the fashion world, the design is one of the most competitive elements. When people shop for brand clothing, design and style are the key points to make the final decision. 

For the Z generation, pursing personality and creativity are common psychological needs. Being cool and different become their main fashion style.

Vans catch those young consumer’s pain point: to be no one and to be different. They allow consumers to customize their own Vans sneakers online. 

I feel very interesting, so I visit the Vans Custom page to check it out.  There are four categories to customize: men’s, women’s, kids, and backpacks.

There are eight parts of the shoes you can customize: vamp, quarters, heel counter, binding, collar lining, foxing, foxing stripe, and elastic gore. I begin to try different colors and features on each part of the shoes. 

If you don’t like those online features, Vans also encourage consumers to upload an image and make a unique design for the shoes. 

Consumers are not only consumers but also designers and artists. You can customize your shoes in your own style to fit your life. 

(Image from Etsy)

Many brands have a headache to figure out the most popular style to get consumers excited. Vans custom is a creative idea to work with consumers.By allowing consumers to design their own shoes, it will activate their passion for being artists. I don’t know your style, and I don’t know what you really like, so you create your own.

Especially for the young generation, they want to be different. They don’t like to follow the trend because they want to be the trend.Vans custom allows those young consumers to express themselves and present their style in a practical way. It definitely enhances the digital interaction and emotional connection with the brand.

Design our own style is cool, but it is also expensive. The customize shoes may cost up to hundred dollars. The main consumers are high school or college students. They felt excited to design their own shoes, but when they see the final price, they had to stop.

For young consumers, to be different and cool may costly, so the final conversion may not meet the expectation.