控制不住想吃的垃圾食品，究竟是谁的锅？
2019年的你，是不是又立下了新的flag？🤦
还坚定地觉得，今年事情会有转机？
多吃水果蔬菜，少吃垃圾食品，BlahBlah…减肥减肥减肥！！
可是一到开年，和朋友约起各种火锅趴，与家人们团聚时的的大鱼大肉，立过的Flag分分钟倒塌……
即使靠着自己都骄傲的意志，撑过了一月，工作和学习的压力上了头，Flag又一次摇摇欲坠…
吃饭？工作？学习？#随便吃点，保命就行#
于是你的Flag，就一个接着一个，倒了下去! 紧接着浑浑噩噩地就进入破罐子破摔的下半年……
于是到了2020年，你发现一切都惊！人！得！相！似！
但乐观如你，总是能充满希望地开启新的一年！😊
“Did you set new resolutions for 2019? Do they remind you of 2018 when you set the same flags as 2017 which were not achieved in 2016? Flags like eating more fruits and vegetables, three meals a day, eat less junk food, cook more by yourself. These are all focused on to have a healthier diet as a habit.”
营养君想告诉你，这些失败的经历并不完全是你的错，而是因为你被食品商家和周围环境影响了。
那么问题来了！我这么坚定的人，怎么会被这些俗世蒙蔽双眼呢！？
这个市场之所以高明，就是因为无处不在的商业手段，能让你都不知道自己什么时候被套路的。
“NutriPro wants to tell you, you are not entirely responsible for these failures. Foods sold by the industry and in your surrounding environment are important factors. Then here comes the question: how can a determined person like you be easily blindfold? The answer is: the marketplace is so tricky that you do not even realize when becoming a victim of the ubiquitous business strategies. ”
助推
助推的定义是：不依靠任何强制手段，没有硬性规定，不改变奖惩机制，还能同时保证你同时收获“最大的利益”和“自由选择的权利”。简单来说，通过改变做选择的环境，利用这股轻推的力量影响你最终的选择。反套路能力强的购买者才是高级买家。了解套路才能避免上当，营养君带你来看看吧。
“The definition of nudging is: "Any aspect of choice architecture that alters people’s behaviour in predictable ways without restricting any options or significantly changing their economic incentives such as time and money. "In other words, by altering the environment and giving you a little mental push, eventually it has an impact on your final choice. Buyers who know how to avoid the trap are “advanced customers”. Learn where the trap is can preventing you from falling into it. NutriPro is going to show you more about it!”
助推既可以是商家卖产品的手段，也可以是你自己或家人所创造的环境。
举一个例子吧，在2013年美国康奈尔大学的研究中，他们为了让学生吃到水果、坚果等更健康的食物，于是采用了看似很简单的方法：把垃圾食品放在更高、更难接触到的架子上，同时把健康的食物放在与他们视线平行的架子上，结果你猜怎样？这个简单的方法显著提高了健康食品的购买量，减少了对垃圾食品的选择。在此之前，政府曾尝试为垃圾食品涨价，或者减少它们的生产量使民众优先选择健康食品，但结果并无起色。
" Nudging could be a selling strategy of merchants. It could also be the environment built by yourself or your family members. For example, from the research of Cornell University (2013), a simple strategy is used to make students eating healthier foods like fruits and nuts: put junk foods on shelves that are higher and harder to reach. At the same time, they put the healthy food at the students’ eye level. Guess what happened? This simple method has significantly increased the purchase of healthy foods while decreased that of junk food. Prior to this, the government tried to raise the price of junk food, or reduce their production, in order to improve people’s diet, but none of these worked. "
同理，在超市购物时，你或许仅仅只想去买两三件东西，离开时却发现自己买了一大袋。
通常，站在一个货架前，我们选择中间偏右的商品要比购买货架其他位置的商品的可能性要大很多。商家为了获取更高的利润，他们会把利润较少的商品放在货架的左边区域。最右边和靠眼睛近的地方则摆放能给销售商带来最丰厚利润的产品。因此蹲下和从左边选择都能让你省钱。
为了赚钱，超市还会根据年龄和需要来摆放物品。比如说一个5岁孩子的视野会比一个成年人的视野矮的多，于是在零食区域，超市就会倾向于把多彩包装，动画人物代言和带玩具的零食放在货架较低处，同时把利润丰厚且已被接受的品牌放在成年人的视野处。
大多数人，包括你和营养君，都会在这一秒懒癌上身，头脑一热，伸手就选择了就近的产品。
"Similarly, when you are shopping at the supermarket, you might only plan to buy 2-3 things but end up with a huge bag. Normally, people tend to choose products on the mid-right side of racks. Therefore, merchants tend to put goods with lower profit on the left side. Hence, squatting and choosing from the left or lower side allows you to find more cost-effective products. At the same time, supermarkets place goods according to people’s needs depending on their age. For instance, a 5-year-old kid has a lower eye level than adults. Supermarkets tend to put colourful snacks, endorsed by cartoon characters or packaged with toys, on lower racks. Meanwhile, the products with well-known brands and high profits are placed within an adult’s field of view. At the instance of selecting goods, most people including you and NutriPro tend to be lazy and choose the ones closest to us."
怎样有意识的选择食物？How to select food consciously?
1. 列一个购物清单 Make a grocery list.
每次购物前请花五分钟列出你的清单，不仅可以防止忘记购买需要的物品，也能防止到了商场后的冲动购物。
Please spend 5 minutes to make your grocery list before the purchasing. It can not only prevent you from forgetting items you need but also avoid shopping with an impulsive mindset.
2. 永远不要在饥饿的时候逛超市，咕咕叫的小肚纸会促使你购买更多你不需要的食物。
Never go for grocery when you are hungry. It may cause you to buy more food that you do not need.
3. 不要盲目相信促销信息。 Do not shop blindly during sell's promotion.
促销信息会让我们的大脑短路，而商家会瞄准的就是这种短路。所以再便宜的时候也要先问问自己：“我真的需要这个它吗？”
Promotion is related to mental shortcut, which is targeted by merchants. Even though the products are very cheap, you should ask yourself: “Do I really need this?”
4. 购物时别忘了蹲下来看看。Do not forget to check the items at lower rack.
利润高的商品总是放在人的视线处，而物美价廉的商品通常会远离你的视线区域。
Items with high profit are always close to your eye level. Cheaper items with good qualities are usually far away from the range of your view.
5.在收银台前要保持明确坚定的态度。Be determined around checkout counter.
被各种美味小零食围绕的收银台总是家长最紧张的区域，因为孩子们总是抵挡不了诱惑。只有对这些小食品保持坚决不买的态度才能克制住那些馋嘴的小猫咪 #和自己#。
The cashier counters surrounded by various snacks are always the most worrying area for parents since kids cannot resist the temptation. You should be determined in front of your kids #and yourself# and say no to the snacks.
6.制造物理距离 Creating a physical distance.
在家里，把零食放在架子最不容易接近的地方，并且远离卧室和你常用的区域。实在想吃的时候再去翻出来。同时，把新鲜果蔬和营养价值高的食物放在最容易拿到的地方，这样食用的频率会增高很多。
At home, put your snacks in racks that are hard to reach and far away from the area you often stay. Take snacks out only when you really want to eat them. Meanwhile, put fruits and vegetables closer to make them easy to reach and more consumed.
7. 有意识地点餐 Ordering food consciously when dining out
在外吃饭时有意识的看一看菜单上的厨师推荐，在好吃的菜中找到最符合季节和最健康的菜肴
When dining out, read carefully about chef’s menus at restaurants. Ordering the ones that are in season and healthy.
8. 学习基础的营养知识，更高效率地做出购物决策。#营养君会继续为大家科普哒#
Learning basic nutrition knowledge to make more efficient grocery selection.
好啦，营养君今天就先介绍到这里了。虽然讲了这么多办法，可是每个人都有自己不同的情况，泥萌还是要选择适合自己的并且用心坚持。大家还有哪些实用的小技巧或者疑问呢？在评论区告诉我吧~
Presented By DailyNutriPro 文案 // Emily Fu&绵绵冰排版 // LisaBanner//Lisa 图片源自网络
