懂你英语Level 7 Unit 1 Part 2【Video
TED Talk >> Simon Sinek: How great leaders inspire action?
Video 1: How Leaders Inspire Us 1
懂你英语Level 7 Unit 1 Part 2【Video 1: How Leaders Inspire Us】
How do you explain when things don't go as we assume?
Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?
For example: Why is Apple so innovative?
Year after year, after year, after year, they're more innovative than all their competition.
And yet, they're just a computer company. They're just like everyone else.
They have the same access to the same talent, the same agencies, the same consultants, the same media.
Then why is it that they seem to have something different?
译文：当事情不像我们想象的那样发展时，你如何解释？或者更好的是，当别人能够完成似乎与所有假设相悖的事情时，你如何解释？例如，苹果为什么这么有创意？一年又一年，又一年，又一年，他们比所有的竞争对手都更具创造力。然而，他们只是一家电脑公司，他们和其他人一样，可以接触到同样的人才，同样的机构，同样的顾问，同样的媒体。那为什么是他们似乎有与众不同之处呢?
Why is it that Martin Luther King led the Civil Rights Movement?
He wasn't the only man who suffered in pre-civil rights America.
And he certainly wasn't the only great orator of the day. Why him?
And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded — but they didn't achieve powered man flight? and the Wright brothers beat them to it.
译文：为什么是马丁路德金领导了民权运动？他并不是美国民权运动之前唯一遭受苦难的人。他当然不是当时唯一伟大的演说家。为什么是他？为什么莱特兄弟能够设计出可控的、有动力的载人飞机，而其他的团队当然更有资格，也有更好的资金支持，但是他们没有实现有动力载人飞行？莱特兄弟抢先一步了。
There's something else at play here.
About three and a half years ago, I made a discovery.
And this discovery profoundly changed my view on how I thought the world worked.
And it even profoundly changed the way in which I operate in it.
译文：这里还有别的东西在起作用。大约三年半前，我有了一个发现，这个发现深刻地改变了我对世界运行方式的看法，它甚至深刻地改变了我在其中的运作方式。
As it turns out, there's a pattern.
As it turns out, all the great inspiring leaders and organizations in the world, whether it's Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way.
And it's the complete opposite to everyone else.
All I did was codify it, and it's probably the world's simplest idea.
I call it the golden circle. Why? How? What?
译文：事实证明，这是有规律的。事实证明，世界上所有伟大的鼓舞人心的领导者和组织，无论是苹果公司、马丁·路德·金还是赖特兄弟，他们的思考、行动和沟通方式都是完全一样的，这和其他人完全相反。我所做的就是将它加以归类整理，这可能是世界上最简单的想法了。我称之为金圈。为什么？怎样？是什么?
This little idea explains why some organizations and some leaders are able to inspire where others aren't.
Let me define the terms really quickly.
Every single person, every single organization on the planet knows what they do, 100 percent.
Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP.
But very, very few people or organizations know why they do what they do.
And by "why" I don't mean "to make a profit".
That's a result. It's always a result.
By "why", I mean: What's your purpose? What's your cause? What's your belief?
Why does your organization exist?
Why do you get out of bed in the morning? And why should anyone care?
As a result, the way we think, the way we act, the way we communicate is from the outside in, it's obvious.
We go from the clearest thing to the fuzziest thing.
But the inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out.
Questions:
1. How did the discovery of golden circle theory influence him?
> It profoundly changed my view on how I thought the world worked.
2. What makes a leader inspiring?
> They are driven by why they do things.
3. How did Sinek ingage the audience from the start?
> He asks rhetorical questions.
4. If someone is an excellent orator, they can persuade people through public speaking.
5. To codify something means to arrange it into a system.
6. The idiom "beat somebody to it" means to do something before someone else.
Fill in the blanks:
How do you explain when others are able to achieve things that seem to defy all of the assumptions?
Repeat & Read Sentences:
1. By "why", I mean: What's your purpose? What's your cause? What's your belief?
懂你英语Level 7 Unit 1 Part 2【Video 1: How Leaders Inspire Us】
2. The inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out.
