流利说商务英语学习笔记Level5 Unit2 Part 1 T

几天没发笔记了，今天开始继续，觉得自己的书面语表达能力越来越强了。

The 4Ps of Marketing

营销的4P


The Marketing Mix is a model that helps a company make marketing decisions. It can be used to influence consumers to purchase a company's products. It consists of four factors: product, price, promotion and place.
营销组合是帮助公司做出营销决策的模型。它能用来影响消费者去购买公司的产品。它包括四个因素：产品、价格、推广和地点。

Product: Products are goods or services that satisfy consumer needs or desires. A company should regularly update its product to meet changing customer demands. Understanding the product life cycle can help a company prepare for and adapt to these changes.
产品：产品是能满足消费者需求或者欲望的货物或者服务。公司应该经常更新产品来满足变化的消费者需求。理解产品的生命周期能帮助公司做准备并且适应这些变化。

Price: Price impacts supply, demand, marketing strategies and profit margins. Consumer demand is one factor to consider before the company decide the price of a product. For example, customer shops more around a certain holiday like Christmas. So By reducing prices during the Christmas seasons company can boost short term sales.
价格：价格影响供给、需求、市场策略和利润率。消费者需求是公司决定产品价格之前要考虑的一个因素。例如，消费者在某个假日前后，比如圣诞节前后，会购物更多。所以通过在圣诞季降低价格能刺激短期销量。

Promotion: Promotion allows a company to build brand awareness and interests in its products. A business can promote itself through advertising, marketing and public relations. When promoting a product, a company should give customers a clear reason for why they should buy it.
促销：促销允许公司在产品中建立品牌知名度和兴趣。公司可以通过广告、市场和公关来推广自己。当公司推广产品时，它应该给消费者为什么要购买提供一个清晰的原因。

Place: Place relates to the channels that a company uses to sell its products. These channels may include stores, websites and mobile apps. In a placement strategy, a company identify the best channel to distribute its products.
地点：地点跟公司使用的售卖产品的渠道有关。这些渠道可能包括商店、网站和移动app。在安置策略中，公司辨认出最好的渠道来分发产品。

总结

1.单词短语
the marketing mix 营销组合 eg. The marketing mix is a model that helps a company make marketing decisions.
consist of 包括 eg. It consists of four factors: product, price, promotion, place.
profit margins 利润率 eg. Price impacts supply, demand, marketing strategies and profit margins.
boost short term sales 刺激短期销量 eg. By reducing prices during the Christmas seasons company can boost short term sales.
build brand awareness 建立品牌影响力 eg. Promotion allows a company to build brand awareness in its products.
public relations 公关 eg. A business can promote itself through advertising, marketing and public relations.

2.摘要
I should say I don't know marketing much, but this lesson helps me get to know some of it. First, remember the 4Ps of marketing like products, price, promotions and place. Each part can be important. However, I don't show much interest in it. So, I'd better experiment on a case.