Day26

Day 26神句神词组

1.Last week, it was announced by the brand’s new president Abigail Klem (who stepped into the role in January) that the aspirational, fine-jewellery collection of which this bracelet was a prized example will henceforward be folded into the main line and made more accessible.

上周，这个品牌的新董事长（一月份上任的）宣布, 以手镯为成功的范例，这个励志的，高质珠宝品牌今后将会融入主流大众，变得更加亲民。

2.It’s tempting to read this as yet another woe in the catalogue of ills that have befallen the brand since President Donald Trump’s ascension to power.

这很容易让人想到是因为川普总统上台降临在这个品牌的又一灾难。

3.In particular, the brand’s inventory is skyrocketing on second-hand resale sites such as ThredUP, where demand for Ivanka Trump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are purging themselves of them.

尤其，像ThredUP这样的品牌价格在二手重售过程中飙升，伊万卡川普品牌的产品需求在像德克萨斯州的休斯敦这些保守城市大大超过那些更开放的海岸城市居民，因为他们不屑于这个品牌。

4.The business of fashion, accessories and especially jewellery is built on the basis, like those of cars and houses, that they are imbued with various life-enhancing qualities.

时尚，配饰，特别是珠宝业，像汽车业和房地产业一样，都是为了提高生活质量。

5.By buying into a brand, so the retail culture has it, we buy into a society of similarly-minded sophisticates who share our values and wallet size.

我们不仅是在买这个品牌，也在买这个企业的文化，买这个社会上和我们有着相同价值观和财富水平的一群人。

6.Most brands recognize that their survival depends on partnering with high-street retailers in collaborations that will bounce them into a broader market.

大部分的品牌意识到它们的生存必须依赖于一些市井的零售商，只有与它们一起合作才能开拓更大的市场

神词组

1. Show an intense passion for表现出极大的热情

2. Poor sales  销售业绩不好

3. Increased publicity  不断增强宣传

4. Give an unfair advantage over other competitors 给它较于其他竞争者的一个不公平的优势

5. Permanent injunction 永久的禁令

6. Metropolitan, liberal, latte-drinking snowflakes 大都市的自由主义的小资

7. Sales increased/surged 销售业绩飙升

8. Just as….so is… 就像~，~也一样

9. pitch themselves at the highest echelons of luxury 把它们自己定位为高端奢侈品

10. make them accessible to more ordinary folk  使它们更亲民

11. accessible price 人们能接受的价格

12. collaboration with/team-up with: 合作

13. Expand one’s entry-level offering  拓展准入集资量

14. accessible wilderness: 可进入的荒野