Chapter Two | 3-The Marketer Lea

    Case study: VisionSpring-Selling glasses to people who need them.

    Each person has a story in his or her head, a narrative used to navigate the world. The extraordinary thing is that every person's narrative is different.

    What is VisionSpring?

    VisionSpring is a social enterprise that works to get reading glasses to the billion people around the world who need them but don't have them.

    What is VisionSpring's strategy?

    VisionSpring's strategy is to produce attractive glasses in bulk at a very low cost, perhaps two dollars a pair. And then, working with local traveling salespeople, they bring the glasses to villages around the world.

    How much is a pair of glass?

    It will be just 3 dollors. It's very cheap.

1 a narrative  一件叙事

2 used to navigate  用来导航

3 extraordinary  不寻常的

4 enterprise  企业

5 salespeople  销售员