1. 品牌塑造：市场营销战略和品牌定位

part 1 市场营销基础课程：树立强势品牌

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what is marketing ?

-market     exchange things(buyer &seller,commonest)

the change in marketing

-Seller’s Market ------Production: Focus on Company 

-Buyer’s Market ------Marketing: Focus on Customer and Competition

-Connected Community ------Experience: Focus deeper on customer experiential value 

-Economic Uncertainty(Madoff) ------Trust: Focus on genuine customer value—RESET,Discipline, flexibility 

chart & list

principle of marketing

-Principle of Customer Value

-Principle of Differentiation

-Principle of Segmentation, Targeting, and Positioning

4 p's marketing

-Product

-Place  

-Promotion

-Price

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