笔记001 最简明好用的商业计划书撰写指南

【by  红杉资本】

公司宗旨

用一句宣言定义你的公司。这看起来简单，实则不易，因为你很容易陷入盲目列举公司特点的泥沼，而不是了传达了公司的使命。

Company purpose Start here: define your company in a single declarative sentence.This is harder than it looks. It’s easy to get caught up listing featuresinstead of communicating your mission.

痛点问题

描述客户的痛点。目前市场是如何解决的？现有解决方案的不足在哪里？

Problem: Describethe pain of your customer. How is this addressed today and what are theshortcomings to current solutions.

解决方案

阐释你灵光一闪的时刻。为什么你的价值定位独一无二且令人信服？你的方案是否能持续适用？未来又将何去何从？

Solution: Explain your eureka moment. Why is your value prop unique andcompelling? Why will it endure? And where does it go from here?

时机选择

最好的公司几乎总是很清楚为什么当下其最好的时机。大自然的发展容不下真空期——为什么你的解决方案之前没有出现过呢？

Why now?:The best companies almost always have a clear why now? Nature hates a vacuum—sowhy hasn’t your solution been built before now?

市场潜力

找到目标客户和市场。顶尖的公司会开辟自己的市场。

Market potential: Identify your customer and your market. Some of the best companiesinvent their own markets.

竞争及选择

谁是你的直接和间接竞争对手？展示你有获胜的计划。

Competition / alternatives: Who are your direct and indirect competitors. Show that you have aplan to win.

商业模式

你打算如何茁壮成长？

Business model: How do you intend to thrive?

团队成员

说说创始人和团队核心成员的故事。

Team: Tell thestory of your founders and key team members.

财务状况

如果有任何财务方面的信息，请一并介绍。

Financials: Ifyou have any, please include.

企业愿景

如果一切进展顺利，五年后你们会创造出什么？

Vision: If allgoes well, what will you have built in five years?