Making the talk to convince

Sincerity, earnestness, enthusiasm

First

Win confidence by deserving it.

We must first be convinced before we attempt to convince others.

词汇：outset 开始

Second

Get a yes-response

Is it not much more advantageous to begin by stressing something that you and all of your hearers believe, and then to raise some pertinent question that everyone would like to have answered? Then take your audience with you in an earnest search for the answers.
所谓“套路tricky”,就是不知不觉中，把听众带进你的节奏。
三部曲
一，提出共识，获得赞同
二，引出问题，激发兴趣
三，带领听众，找到答案
（提示1：听众坚信自己找到的答案）
（提示2：参考非暴力沟通，手段很类似）

In every controversy, no matter how wide and bitter the differences, there is always some common ground of agreement on which a speaker can invite everyone to meet.
无论矛盾多大，共识依旧存在，这就是切入点。

Third

Speak with contagious enthusiasm

contagious 有感染力的，会传染的

When your aim is to convince, remember it is more productive to stir emotions than to arouse thoughts.
Feelings are more powerful than cold ideas.
“带节奏”与“被带节奏”

Fourth

Show respect and affection for your audience

The human personality demands love and it also demands respect.
这里我想到了人际关系中，这两点至关重要。
When you love and respect a person you build him up and, accordingly, he loves and esteems you.