【学习笔记】懂你英语 商务英语 Level 3 Unit 2 P
【学习笔记】懂你英语 商务英语 Level 3 Unit 2 Part 4 （V）Dialogue: Marketing the RoboOne
May M
Jack J
J
Hey May!
I'm Jack from the marketing department.
M
Hey Jack!
What can I help you with?
J
The R&D team will have a RoboOne presentation next week, right?
M
Yeah. It's for the sales and marketing managers.
J
Could I invite Michael, one of my marketing associates?
He's been writing some promotional materials about the RoboOne's new features.
Giving him some first-hand experience could help his work.【填空】
【选择】-Why does he want his associate to attend the meeting? -It may improve his associate's work.
【选择】-Who is invited to the meeting next week? -the sales and marketing managers.
M
Sure! Just remember, no phones.
The RoboOne hasn't been made public yet.
If he takes a picture or video, I will get in trouble with the legal department.【填空】
J
Don't worry.
I know the rules.
M
Speaking of the RoboOne, how's your promotional campaign going?
You've been collaborating with the sales team, right?【跟读】
J
It hasn't been going well.
We had put together a great plan to target a younger audience.
But the CFO wouldn't approve the budget.
【选择】-If he takes a photo of the RoboOne, ... she will get in trouble with the legal department
【选择】-How does Jack feel about the promotional campaign? -It hasn't been going well.
【选择】-What wouldn't the CFO approve? -the marketing budget
M
Why not?
J
He said bringing in new customers is too expensive.
He wants to focus on our current customers.
So we re-designed the plan, and most of the budget went to the sales team.
M
We had the same problem when we were developing the RoboOne.
We wanted to add more features but the CFO thought they were too expensive.
【选择】-What happened after they redesigned the plan? -Sales got most of the money.
【选择】-Why can't Michael take photos of the RobotOne? -It hasn't been made public yet.
【选择】-What was their plan for their campaign? -to target young customers.
【跟读】He said it cost too much money to bring in new customers.
J
So what happened?
M
Well, after some long talks, we compromised on the budget.
That's what happened to us.
We had to plan a marketing strategy with limited money.
Well, it may seem difficult now.
But working with a limited budget forced us to focus on what was really important.【填空】
【选择】-How did she try to get more money for the budget? -She discussed it with the CFO.
J
Really? You make it sound like a good thing!【跟读】
M
Yeah. The finance department also gave a lot of good advice on how to cut some of the costs.【填空】【朗读】
J
Ok. Maybe this is actually a good thing.
I'll focus on the best way to use our resources.【跟读】
M
I'm sure you'll do a good job.
J
Thanks May.
I'm looking forward to having a look at the finished RoboOne.
M
Okay Jack!
Talk to you then.
【选择】-What did the finance department help them do? -cut down costs.
【选择】-Why wouldn't the CFO approve the budget? -It would cost too much to attract new customers.
【跟读】The CFO wouldn't approve the marketing budget.
【朗读】He wanted to focus on current customers, not bringing in new customers.
【选择】-As a result of having a smaller budget, they... focused on what features were really important
【选择】-Who gave advice on how to cut costs? -the finance department
