Snap

Unlike twitter, snap makes no claims about connecting the world.

Indeed, despite starting out as a picture messaging social network, now it describes itself as a camera company.

That maybe for the best: twitter suffered from being constantly compared with facebook.

Yet, snaps has challenges of its own. It has yet to turn a profit. It's advertising business seems destined to be a nice player.

Moreover, the app itself remains impenetrable to most people outside its core following of 18 to 24 years old.

Generally, social networking can be hugely promising and beneficial in opening new friendships and vistas and knowledge of the world, but they are also fraught with peril, when young people are reckless and headless.