电商网站google analysis代码添加

对于一些刚刚起步的电商网站，数据分析是非常重要的，帮助运营人员统计数据，使用google analysis非常有用。

一 以下是Google AdWords对网站上一些重要操作事件的跟踪代码，

为了让跟踪功能正常工作，您需要确认同时包含此代码段和相应的“onClick”代码（可在我们提供的示例中找到）。这样就会通知 AdWords 仅在用户点击特定按钮、链接或图片时才会记录转化。如果您在 HTML 中未放置“onClick”代码，则不会记录任何转化。

如需示例，请参阅 https://support.google.com/adwords/answer/6331304?&hl=zh_CN。

跟踪的事件或者页面加载如下：

1、下面是用于跟踪“1 Send Message”转化操作的 Google AdWords 转化跟踪代码。

In your html page, add the snippet and call

goog_report_conversion when someone clicks on the

chosen link or button. -->

/*

goog_snippet_vars = function() {

var w = window;

w.google_conversion_id = 865528640;

w.google_conversion_label = "1uYFCMWv_XIQwNbbnAM";

w.google_remarketing_only = false;

}

// DO NOT CHANGE THE CODE BELOW.

goog_report_conversion = function(url) {

goog_snippet_vars();

window.google_conversion_format = "3";

var opt = new Object();

opt.onload_callback = function() {

if (typeof(url) != 'undefined') {

window.location = url;

}

}

var conv_handler = window['google_trackConversion'];

if (typeof(conv_handler) == 'function') {

conv_handler(opt);

}

}

/* ]]> */

src="//www.googleadservices.com/pagead/conversion_async.js">

2、下面是用于跟踪“2 Log In”转化操作的 Google AdWords 转化跟踪代码。

In your html page, add the snippet and call

goog_report_conversion when someone clicks on the

chosen link or button. -->

/*

goog_snippet_vars = function() {

var w = window;

w.google_conversion_id = 865528640;

w.google_conversion_label = "UUvECJL45HIQwNbbnAM";

w.google_remarketing_only = false;

}

// DO NOT CHANGE THE CODE BELOW.

goog_report_conversion = function(url) {

goog_snippet_vars();

window.google_conversion_format = "3";

var opt = new Object();

opt.onload_callback = function() {

if (typeof(url) != 'undefined') {

window.location = url;

}

}

var conv_handler = window['google_trackConversion'];

if (typeof(conv_handler) == 'function') {

conv_handler(opt);

}

}

/* ]]> */

src="//www.googleadservices.com/pagead/conversion_async.js">

3、下面是用于跟踪“3 Add to Cart”转化操作的 Google AdWords 转化跟踪代码。

In your html page, add the snippet and call

goog_report_conversion when someone clicks on the

chosen link or button. -->

/*

goog_snippet_vars = function() {

var w = window;

w.google_conversion_id = 865528640;

w.google_conversion_label = "wllMCNqv_XIQwNbbnAM";

w.google_remarketing_only = false;

}

// DO NOT CHANGE THE CODE BELOW.

goog_report_conversion = function(url) {

goog_snippet_vars();

window.google_conversion_format = "3";

var opt = new Object();

opt.onload_callback = function() {

if (typeof(url) != 'undefined') {

window.location = url;

}

}

var conv_handler = window['google_trackConversion'];

if (typeof(conv_handler) == 'function') {

conv_handler(opt);

}

}

/* ]]> */

src="//www.googleadservices.com/pagead/conversion_async.js">

4、下面是用于跟踪“4 Check out”转化操作的 Google AdWords 转化跟踪代码。

In your html page, add the snippet and call

goog_report_conversion when someone clicks on the

chosen link or button. -->

/*

goog_snippet_vars = function() {

var w = window;

w.google_conversion_id = 865528640;

w.google_conversion_label = "O1nBCPTM9nIQwNbbnAM";

w.google_remarketing_only = false;

}

// DO NOT CHANGE THE CODE BELOW.

goog_report_conversion = function(url) {

goog_snippet_vars();

window.google_conversion_format = "3";

var opt = new Object();

opt.onload_callback = function() {

if (typeof(url) != 'undefined') {

window.location = url;

}

}

var conv_handler = window['google_trackConversion'];

if (typeof(conv_handler) == 'function') {

conv_handler(opt);

}

}

/* ]]> */

src="//www.googleadservices.com/pagead/conversion_async.js">

5、以下是适用于转化操作5 Purchase的Google AdWords转化跟踪代码。

/*

var google_conversion_id = 865528640;

var google_conversion_language = "en";

var google_conversion_format = "3";

var google_conversion_color = "ffffff";

var google_conversion_label = "KE7cCI_N9nIQwNbbnAM";

var google_remarketing_only = false;

/* ]]> */

二 以下是Google Analytics的跟踪代码

网站跟踪

这是针对此媒体资源的 Universal Analytics 跟踪代码。

要充分发挥 Universal Analytics 为此媒体资源带来的优势，请将此代码复制并粘贴到您要跟踪的每个网页中。

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)

})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-102346997-1', 'auto');

ga('send', 'pageview');

如贵公司网站上已经有Google Analytics代码，可以借鉴下面的形式同时安装2个代码且不导致代码之间存在冲突，谢谢。

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)

})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-75828740-1', 'auto');

ga('send', 'pageview');

ga('create', 'UA-86522558-1', {'name':'b'});

ga('b.send', 'pageview');

ga('create', 'UA-86223543-1', {'name':'c'});

ga('c.send', 'pageview');