Level5, unit2, part2, color’s ef

Colors are wonderful to look at, but they also affect people in ways besides sight.

They have a powerful effect on how people feel and behave

Artists know this and so do business people who want to influence how people feel about their products and advertisements.

For example, research has shown that people can be more productive, if they are working in a blue room

The color purple is often linked to wealth in the  royalty and is  seen as a mysterious, spiritual color

Some colors have even been associated with changes in blood pressure

Though color can influence how we feel and act,  these effects may depend on personal and cultural factors.

therefore it’s important not to believe everything you hear about the effects of color.

Though there are differences between cultures , there is a general agreement about some colors 

The color red , for example , is a warm color associated with energy and excitement in many cultures

In China red is associated with fire ,energy and good fortune

On the other hand , one experiment showed that  exposing students to red before taking a test can have a negative effect

Certainly it’s interesting and important to  better understand the psychological effects of light and color

To gain a better understanding of these effects,  more research is needed