流利说商务英语学习笔记Level5 Unit2 Part 1 M

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Market Share Terms

市场份额术语

Total Addressable Market or TAM is the total market demand for a product in a year. It is used to indicate how much potential business has in a market. Before calculating TAM, a company should consider its ability to reach its target market.
TAM是一款产品在一年中总的市场需求。它用来表明公司在市场中有多大的潜力。在计算TAM之前，公司应该考虑达到目标市场的能力。

Target market: A target market refers to a group of consumers that a product or service is aimed at. These customers can be identified by income level, age, gender or location. By defining a target market, a company can make their marketing campaigns more focused.
目标市场：目标市场指的是产品或者服务在瞄准的消费者群体。这些消费者可以被收入等级、年龄、性别或者地域来辨别。通过定义一个目标市场，公司能让他们的市场战役更加专注。

Units sales: Units sales refers to the number of products a company sells over a period of time. For example, if a company sold five million mobile phones in a year, then it sold five million units. Unit sales analysis can be used to calculate a company's average product price.
单位销量：单位销量指的是公司在一段时间里卖的产品数量。例如，如果公司一年中卖了五百万手机，那么他就是卖了五百个单位。单位销量分析可以用来计算公司的平均产品价格。

Key players: Company with a large market share are known as key players. They have a dominant position in the market. Without competitive products and services, a new company may struggle to compete with key players. However, by analyzing the key player’s strengths and weaknesses, the company can find its own niche in the market.
关键选手：有巨大市场份额的公司被称为关键选手。他们在市场中有统治地位。没有可竞争的产品和服务，初创公司可能难以跟关键选手竞争。但是，通过分析关键选手的优点和缺点，公司能在市场中占到他们的缝隙。

Market growth rate: Market growth rate refers to the percentage increase in sales in a market over a period of time. Keeping track of the market growth rate allows a company to compare its performance with competitors. For example, if a company sales have grown less than market sales, it has lost market share.
市场增长率：市场增长率指的是在一段时间里市场中销量增加的百分比。记录市场增长率允许公司用他们的表现同竞争者做比较。例如，如果公司的销量增长比市场增长少，那么它就损失了市场份额。

总结

1.单词
indicate 展示 eg. It is used to indicate how much potential business has in a market.
income level 收入等级 eg. These consumers can be identified by income level, age, gender and location.
dominant 统治性的 eg. They have a dominant position in the market.
struggle to 难于做 eg. Without innovative products or services, they may struggle to compete with key players.