福特广告文案：未走之路

《未走之路》是著名美国诗人罗伯特·弗罗斯特的著名诗集《Mountain Interval》的第一首，也是最出名的一首，文字朴实优美，广告拍的也很棒。

腾讯视频

未走之路 The Road Not Taken

金色的树林裡有两条路岔路

可惜我不能沿着两条路行走；

我久久地站在那分岔的地方

极目眺望其中一条路的尽头；

直到它转弯，消失在树林深处。

然后我毅然踏上了另一条路，

这条路也许更值得我嚮往，

因为它荒草丛生，人迹罕至；

不过说到其冷清与荒凉，

两条路几乎是一模一样。

那天早晨两条路都铺满落叶，

落叶上都没有被踩踏的痕迹。

唉，我把第一条路留给未来！

但我知道人世间阡陌纵横，

我不知未来能否再回到那裡。

我将会一边叹息一边叙说，

在某个地方，在很久很久以后；

曾有两条小路在树林中分手，

我选了一条人迹稀少的行走，

结果后来的一切都截然不同。

TWO roads diverged in a yellow wood,

And sorry I could not travel both

And be one traveler, long I stood

And looked down one as far as I could

To where it bent in the undergrowth;

Then took the other, as just as fair,

And having perhaps the better claim,

Because it was grassy and wanted wear;

Though as for that the passing there

Had worn them really about the same,

And both that morning equally lay

In leaves no step had trodden black.

Oh, I kept the first for another day!

Yet knowing how way leads on to way,

I doubted if I should ever come back.

I shall be telling this with a sigh

Somewhere ages and ages hence:

Two roads diverged in a wood, and I—

I took the one less traveled by,

And that has made all the difference.