亚马逊-领导力原则
亚马逊在7月1日更新了他们的领导力原则[Amazon Leadership Principles]，从去年11月的11条增加了两条，分别是第15.Strive to be Earth’s Best Employer，和16.Success and Scale Bring Broad Responsibility.
这些原则在大多数其他公司或机构都会沦为【假大空】的口号，但其实每一条都可以是真正意义上的追求目标和行动指南，这也许是人们经常会忽略的那些显而易见却行之有效的基本原则。
以下引用并借助网络词典翻译，略作修改，供参考：
We hold ourselves and each other accountable for demonstrating the Leadership Principles through our actions every day. Our Leadership Principles describe how Amazon does business, how leaders lead, and how we keep the customer at the center of our decisions. Our unique Amazon culture, described by our Leadership Principles, helps us relentlessly pursue our mission of being Earth’s most customer-centric company, best employer, and safest place to work.
我们让自己和彼此通过每天的行动，来展示负责任的领导力原则。我们的领导原则描述了亚马逊如何开展业务，领导者如何领导，以及我们如何让客户成为我们决策的中心。我们的领导原则描述了独特的亚马逊文化，帮助我们不懈地追求成为地球上最以客户为中心的公司，最好的雇主和最安全的工作场所的使命。
1.Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
1、顾客至上
领导者从客户开始，然后反向工作。他们努力工作以赢得和保持客户的信任。领导者虽然也关注竞争对手，但他们更关注客户。
2.Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”
2、所有权
领导者是主人。他们从长远考虑，不会为了短期结果而牺牲长期价值。他们代表整个公司，而不仅仅是他们自己的团队。他们从不说"那不是我的工作"。
3.Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods
of time.
3、创新和简化
领导者期望并要求他们的团队进行创新和发明，并总是想方设法来简化。他们具有外部意识，从任何地方寻找新的想法，而不受“非本人发明”的限制。当我们去做新的事情的时候，我们接受我们可能被误解很长一段时间的事实。
4.Are Right, A Lot
Leaders are right a lot. They have strong judgment and good instincts. They
seek diverse perspectives and work to disconfirm their beliefs.
4、正确，源自很多尝试
领导者总是正确的。他们有很强的判断力和良好的直觉。他们寻求不同的观点，并努力推翻自己的信念。
5.Learn and Be Curious
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
5、学习并保持好奇心
领导者的学习永无止境，他们总是寻求提高自己。他们对新的可能性充满好奇，并采取行动去探索它们。
6.Hire and Develop the Best
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.
6、雇佣并培养最优秀的员工
领导者通过每一次招聘和晋升提高绩效标准。他们会发现优秀的人才，并愿意在整个组织中调动他们。领导者培养领导者，并认真对待他们在指导他人方面的作用。我们代表我们的员工创造诸如职业规划的发展机制。
7.Insist on the Highest Standard
Leaders have relentlessly high standards— many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
7、坚持最高标准
领导者有着严格的高标准——许多人可能认为这些标准高得不合理。领导者不断提高标准，并推动团队提供高质量的产品、服务和流程。领导者要确保缺陷不会发生在生产线上，并且问题得到了解决，以便它们一再保持确定性。
8.Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.
8、大胆思考
较小的思考是一种自我实现的预言。领导者创造并传达一个大胆的方向，以激发结果。他们以不同的方式思考，全方位寻找服务客户的方法。
9.Bias for Action
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
9、行动的偏见
速度在商业中至关重要。许多决定和行动是可逆的，不需要广泛的研究。我们重视经过计算的风险承担。
10.Frugality
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense.
10、节俭
事半功倍。约束会培育足智多谋，自给自足和发明创造。增加员工人数、预算规模或固定费用，都不会有额外的加分。
11.Earn Trust
Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against
the best.
11、赢得信任
领导者认真倾听，坦率交流，尊重他人。他们会自我批评，即使这样做很尴尬或令人尴尬。领导者不认为自己或团队的问题需要被掩盖（如同用香水遮挡体味）。他们对自己和团队要求最高的标准。
12.Dive Deep
Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.
12、刨根问底
领导者在各个层次上运作，与细节保持联系，经常审查，并且在度量标准和事实不同时保持怀疑态度。没有什么任务对他们来说可以低于预期。
13.Have Backbone; Disagree and Commit
Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.
13、有担当;敢于不同意和承诺
当他们不同意时，领导者有义务尊重地挑战决策，即使这样做会让人不舒服或筋疲力尽。领导者有信念，有毅力。他们不会为了所谓社会团结而妥协。一旦做出决定，他们就会全身心投入。
14.Deliver Results
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
14、交付成果
领导者关注业务的关键性投入，并以正确的质量和及时的方式交付它们。尽管会有挫折，但他们能迎难而上，永不止步。
15.Strive to be Earth’s Best Employer
Leaders work every day to create a safer, more productive, higher performing, more diverse, and more just work environment. They lead with empathy, have fun at work, and make it easy for others to have fun. Leaders ask themselves: Are my fellow employees growing? Are they empowered? Are they ready for what’s next? Leaders have a vision for and commitment to their employees’ personal success, whether that be at Amazon or elsewhere.
15、努力成为地球上最好的雇主
领导者每天工作都是为了创造一个更安全、更高效、更高绩效、更多样化和更公正的工作环境。他们以同理心为主导，在工作中获得乐趣，并让其他人很容易获得乐趣。领导者会问自己:我的同事在成长吗?他们有授权吗?他们准备好迎接下一个挑战了吗?无论是在亚马逊还是在其他地方，领导者都对员工的个人成功有自己的愿景和承诺。
16.Success and Scale Bring Broad Responsibility
We started in a garage, but we’re not there anymore. We are big, we impact the world, and we are far from perfect. We must be humble and thoughtful about even the secondary effects of our actions. Our local communities, planet, and future generations need us to be better every day. We must begin each day with a determination to make better, do better, and be better for our customers, our employees, our partners, and the world at large. And we must end every day knowing we can do even more tomorrow. Leaders create more than they consume and always leave things better than how they found them.
16、成功和规模带来广泛的责任
我们从车库起家，但现在不在那里了。我们很大，我们影响着世界，我们离完美还很遥远。我们必须谦卑，甚至要考虑到我们行为的副作用。我们的当地社区、地球和子孙后代需要我们每一天都变得更好。我们必须以一种决心开始每一天，为了我们的客户、我们的员工、我们的合作伙伴和整个世界，做得更好，做得更好。我们必须在每一天结束时知道，我们明天可以做得更多。领导者创造的比他们消耗得多，并总是让事情变得比他们发现的时候更好。
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