L8 U5 产品和创新
Module 1. 产品特点
1. 产品特点
询问产品特性
在询问商店中的产品时,您可能首先想询问其质量水平。
- top of the range 高档的
- middle of the range 中档的
- good value for money 性价比高
- a budget option 预算选项
您可能还想询问随之而来的事情。
- accessories 附件
- a strap 带
- cables 线缆
- instructions 说明
- a case 电脑包
- a charger 充电器
- This mobile phone is middle of the range. 这个手机是中档的。
- The accessories don't come with the camera. 该相机没有附送配件。
- Can you show me one from the top of the range? 您能给我看一个高档的吗?
- I'd like to see a budget option. 我希望看一个预算选项。
- This laptop is a good value for money. 这台笔记本电脑物有所值。
2. 询问一个产品
在你询问一个产品前,请使用像这样的表达方式来引起销售人员的注意。
- Excuse me. Can I just ask you something about this tablet? 对不起。我可以问你一些关于这个平板电脑的问题吗?
那么你可能需要确认你正在看的是什么。
- This is a Jupiter, is that right? 这是木星,是这样吗?
你也可能想知道这个产品是不是高端产品。
- And how does this compare with other tablets? 它与其他平板电脑相比怎样?
最后,你可能想问一下颜色,附件和其他额外的。
- Does it come in other colors? 它有别的颜色吗?
- Is it available with a keyboard? 它提供一个键盘吗?
- Does it come with all the accessories? 它配有所有的附件吗?
- Is it available with a keyboard? 它提供一个键盘吗?
- This is a Jupiter, is that right? 这是木星,是这样吗?
- Does it come with all the accessories? 它配有所有的附件吗?
- Does it come in other colors? 它有别的颜色吗?
- And how does this compare with other tablets? 它与其他平板电脑相比怎样?
- Can I just ask you something about this tablet? 我可以问你一些关于这个平板电脑的问题吗?
Module 2. 购买产品
1. 用于购买的词汇
- press OK 按OK
- credit card 信用卡
- receipt 收据
- slide your card 插进你的门卡
- signature 签名
- cash 现金
- check 账单,支票
- cashier 收银员
购买
付钱购买某种产品的过程在不同国家可能不同。 以下是在美国购物时的一些注意事项。
付钱购买
如今,很少有人在购物时开 checks。 Cards 和 cash 快捷方便。 务必明白,debit cards 和 credit cards 大不相同。 使用 debit card 时,直接从银行账户扣钱。 使用 credit card 时,你将从某个金融机构借钱,而且将来必须偿还这笔钱。
税
美国大多数州都有 sales tax,即为政府征收的金额。 销售税为购买价格的一定百分比。
退货
购物时,你应询问商店的 return policy,即退还你不需要的物品的规则。 退货通常有时间限制,如 30 天,某些物品可能不可退货。 若要退货,你必须持有 receipt,这张纸表明了价格以及你是在该商店购买的该物品。 商店通常会向你提供 refund,即你为物品支付的款额。
2. 聆听数字
收银台的数字
在商店购物时,注意聆听数字。 在美国,dollars(符号为 $)和 cents 表示你应付的金额。
- That comes to 7.64。
对方也可能将金额缩略为只有数字。
- With tax, your total is 459.75。
在英国,注意聆听 pounds(符号为 £)和 pence。
- That's £78.22. 总共 £78.22。
- £321.28, please. 321.28 英镑,谢谢。
你还可能听到 pence 与字母 p 的读法相同。
- That's 58p, please. 请付 58p。
谈论退货政策时,注意聆听带有 days 或 weeks 等时间段的数字。
- You can return anything before 90 days for a full refund. 你可以在 90 天内对任何物品全额退货。
- You can bring the item back within 30 days. 你可以在 30 天内退货。
谈论面料时,注意聆听带有百分比的数字。
- The blouse is 100% cotton. 这件女装衬衫是 100% 全棉。
- It's 90% cashmere, 10% polyester. 90% 开司米,10% 聚酯纤维。
3. 购买
- That comes to £255.98. 总共 £255.98。
- How would you like to pay? 你打算怎样付款呢?
购买
在商店购物前,记得谈论退货政策。
- A: What's your return policy? 你们的退货政策是怎样的?
- B: You can return any item for a full refund within seven days. Remember to bring your receipt. 你可以在七天内对任何物品全额退款。 记得带上收据。
统计你要购买的物品后,收银员会告诉你应当付多少钱。
- Your total with tax will be 477.25。
- That comes to 17.99。
收银员可能询问你希望使用何种支付方式。
- A: How would you like to pay? 你想怎样付款?
- B: I'll use my debit card. 我用借记卡。
- A: Will that be credit or debit? 信用卡还是借记卡?
- B: Debit, please. 请用借记卡。
如果用银行卡付款,收银员会请你出示银行卡并为你刷卡,或要求你自己刷卡。
- May I see your card, please? 能把银行卡给我吗?
- Go ahead and slide your card. Then press 'OK.' 请刷卡。 然后按 “确认”。
使用信用卡或借记卡时,你有时需要在一张纸或一台机器上签名,收银员会向你提供一张收据。 有时你必须输入银行卡的个人识别码 (PIN)。 当人们在交易中交给你某物时,他们通常使用词语 here。
- A: Could you sign here, please? 你能在这儿签字吗?
- B: Sure. 当然。
- A: OK. Here's your receipt. Have a nice day! 可以。 这是你的收据。 祝你愉快!
- What's your return policy? 你们的退货政策是怎么规定的?
- You can return anything within 14 days. 所有东西十四天内均可退货。
- With tax, that comes to 110. 含税总共 110 美元。
- How would you like to pay? 您想怎样支付?
- I'll use my credit card. 我要刷信用卡。
- Go ahead and slide your card. 请刷您的信用卡。
- Should I press 'OK'? 我应该按 'OK' 吗?
- Yes, and please sign here. 对,请在此签名。
Module 3. 写出关于产品创新的想法
1. 名词、动词和形容词
- revolution 革命
- developed 开发
- competition 竞争
- mobile applications 移动应用程序
- developer 开发人员
- invented 发明
- app 应用
- competitor 竞争对手
- discussion 讨论
- The competition is catching up to us. 竞争对手正在赶上我们。
- We had a heated discussion about production. 我们就生产进行了热烈的讨论。
- Texting revolutionized the way we communicate. 发短信彻底颠覆了我们的通讯方式。
- His latest invention is a tiny phone worn like a ring. 他的最新发明是一款形似戒指的微型手机。
- This amazing application organizes your photos for you. 这款神奇的应用程序能为你整理照片。
- Can you describe how the new touch screen works? 你能不能描述新的触摸屏如何工作?
- The smartphone was an amazing development. 智能手机的发展让人吃惊。
Multi-Drive
Plan your day.
Get your email.
Send texts.
Get organized while you're in your car.
Stop wasting time in your car.
Multi-Drive, our latest hands-free invention, will revolutionize the way you work – and get to work.
Use any smartphone with the Multi-Drive system.
Now you can work safely and successfully outside your office.
Want to organize your schedule? Tell Multi-Drive.
Need that important email from your boss? Let Multi-Drive read it to you.
Text messages? Speak and send them with Multi-Drive.
Be more productive.
Go to work before you get to work!
Multi-Drive.
Warning: Driving while using a mobile device is against the law.
Use Multi-Drive responsibly.
2. 将来进行时
用将来进行时来谈论将在未来一段时间内持续的事件。 用 will be 和动词 + ing 构成将来进行时。 用它谈论你预计将会发生的事情。
- People will be using their smartphones for everything. 人们在一切活动中都会使用智能手机。
- They'll be producing smartphones that you can wear like a ring. 他们会生产出像戒指一样佩戴的智能手机。
- A: Will you still be working here in 20 years? 20 年后你还会在这里工作吗?
- B: Yes, but I'll be running the company. 会的,但到时我已成为公司负责人。
3. 表达忧虑和担心
- Are we ready for it? 我们是否准备好了?
- I can see why you're worried. 我能明白你为何担忧。
- I have some concerns about ... 我确实有点担心……
- We're in danger of ... 我们面临……的危险
- Do you think they're concerned about ...? 你认为他们担忧的是……?
表达担心和顾虑
使用 worry 和 concern,谈论可能发生的不好的事情。
'Worry' 和 'concern' 搭配 'that'
当句子后面的部分是独立分句(可独立成句的名词和动词短语)时,使用 that。
- I'm worried that we'll fall behind the competition. 我担心我们会在这场比赛中落后。
- I'm concerned that we won't be able to compete. 我担心我们没有竞争的实力。
'Worry' 和 'concern' 搭配 'about'
当句子后面的部分是名词或动名词 (verb + ing) 时,使用 about。注意,在这些例子中,concerned 是形容词,concerns 是名词。
- I'm worried about the competition. 我很担心这场比赛。
- I'm concerned about losing so much money. 我很担心会损失很多钱。
- I have some serious concerns about the deal. 我非常担心这笔生意。
你还可以使用表达 in danger of 表示担心。In danger of 始终后接动名词或动名词短语。
- We're in danger of falling behind the competition. 这场比赛我们可能会落后。
使用下面的问题询问他人的担心。
- What are you concerned about? 你担心什么?
- Are you worried that we'll fail? 你担心我们会失败吗?
如果想对某人的担心表示同感,你可以使用这一表达。
- I can see why you're worried about that. 我能明白你担心这个的原因。
- Are we ready for the future? 我们是否能未雨绸缪?
- I can see why you're worried about it. 我能明白你为何担忧。
- Are you concerned that we'll lose business? 你是不是担心我们会失去业务?
- We're in danger of losing customers. 我们面临客户流失的危险。
- I have some serious concerns about innovation. 我对创新确实有点担心。
- I'm a little worried that we're falling behind. 我有些担心我们会落后。
Module 4. 创新思维
1. 描述效果
以下是一些可用于描述动作效果的短语。
- It made a lot of people feel very worried about the future of the company. 它让很多人对公司的未来感到非常担心。
- It had quite a bad effect on staff morale. 它对员工的士气有相当不好的影响。
- It caused several people to quit. 它造成几个人的辞职。
- The result was that we started to think differently about our customers. 其结果是我们开始从不同的角度考虑我们的客户。
- The stormy weather had a bad effect on sales. 暴风雨天气对销售产生了不好的影响。
- The new schedule made the engineers happy. 新的时间表让工程师们很高兴。
- The result was that we redesigned the product. 结果是我们重新设计了产品。
- The staff cuts made a lot of people worry. 裁员让很多人担心。
- The result caused people to question his decision. 这个结果导致人们质疑他的决定。
2. 背景信息
给出背景信息
您可以使用过去完成时 - had+ 过去分词 - 来了解您所讲述的故事之前发生的事情。
- We had lost a lot of money the first year, and nothing we'd tried to do had made any difference. 第一年我们损失了很多钱,而且我们试图做的任何事都没能扭转局面。
如果您想表明该动作已经持续了很长一段时间,请使用连续形式: had + been + verb + ing
- Well, we'd been struggling to innovate for a while. 嗯,我们一直在努力创新。
- We'd been trying to solve the problem for months, and nothing had worked. 我们一直尝试解决这个问题有几个月了,可是都不好用。
- Before this year, we had had several slow years. 在今年之前,我们有过几年缓慢的时候。
- Sales had been dropping each year. 每年销售都在下降。
- We had been trying to improve our sales training. 我们一直在尝试改善我们的销售培训。
- We had had some problems, but they were resolved. 我们有过一些问题,但是他们都得到了解决。
- This year, sales have been increasing. 今年,销售一直在增长。
3. 解决方法
描述解决方法
以下是您在描述解决方案时可以使用的一些短语。
- We dealt with the problem by hiring more creative people. 我们通过聘用更有创造力的人解决了这个问题。
- Well, the way we got around the issue was to reduce the length of the meetings. 嗯,我们解决这个问题的方法是缩短会议的长度。
- A: And that solved the problem? 那解决问题了吗?
- B: Yes. It was an effective solution, and I was pleased with it. 是的。它是一个有效的解决方法,并且我对它很满意。
- We dealt with the problem by doing more planning. 我们做更多的计划处理了这个问题。
- We solved the problem by communicating more. 我们通过多交流解决了这个问题。
- We'd found it difficult to communicate as a team. 我们发现作为一个团队很难进行沟通。
- The result of this was that several people quit. 这样做的结果是几个人都辞职了。
- We'd been struggling to increase sales. 我们一直努力增加销售。
- The news had made everybody nervous. 这个消息已经让每个人都感到紧张。
- This problem had caused a lot of arguments. 这个问题已经引起了很多争论。