Startup School 2019 - 008 Kat Ma

SUS2019 YC创业课 持续发布
将发布变成在各个渠道轮流发布，改进和寻找用户

I want to destroy the idea that launching is just this one moment in time.
I want you to think about launching as something you can continually do.

• Silent launch
• Friends and family launch
• Stranger launch
• Online community
• Request access launch
• Social media/blogger
• Pre-order
• New feature/product launch
• Press

Why Launch Continuously?
• A/B test your short pitch
• See how users respond to your product
• Launching to different audiences: Are you talking to the right users?

Silent Launch
all you need is a domain name, your company name, a short description, a contact, and a call to action.

Online Communities
• Startup School
• Product Hunt
• Hacker News
• reddit
• Elpha
• Facebook groups
• Alumni groups

So don't use marketing language or deep jargon.

For every product, they essentially hit every single launch button again and again, so community, social media, press, advertising. So each time this new product launches, which is basically like every six to eight weeks, they have the cycle going.