移动设计第8课：图标一致的重要性
Paying attention to your icons and constancy can truly pay off
把注意力放在图标上，这样才能真正做到一致性。
Coursera- Coursera is an online education service which provides free university courses on all sorts of topics.
Coursera——
Coursera是一款在线教育服务APP，它能免费提供大学各类主题的课程。
Through Coursera, you can take a biology course from Harvard or finance from Stanford - for free. What they do is amazing. Yet, when you try to browse through their courses using their app, the experience is not that engaging. When you try to look for new courses they are organized in a grid where they are divided into topics.
通过Coursera，你能免费学习哈佛的生物课或者斯坦福的经济学课程。Coursera所做的事情让人吃惊。但是，当你试着使用他们的APP浏览课程时，感觉并没有那么好。当你试着寻找新课程时，你会发现这些课程被分为各种主题，并以网格形式布局呈现。
Furthermore, the topics are accommodated with big icons. The icons are boring; they may depict the topic well but they are also mismatched in style. Some icons are outline, some are solid, some are both, some use negative space, and some use transparency. Similar topics are also colour coded where ‘Art’ and ‘Music, Film and Audio’ are both purple. The colours picked are unattractive, too similar and doesn’t do too much justice. Colour coding helps, but right now most of the topics are blue; there are three different shades of blue making 14/25 categories blue.
此外，这些主题以很大的图标进行标识。那些图标很烦人，尽管它们可能会很好地描绘了主题的内容，但在设计上很突兀。一些图标是线形的，一些是有填充色的，另一些是二者兼有的；一些是使用“负面空间”（译者注：负面空间是一个艺术上的特殊名词，指的是一张图画或照片中，画面主体之外的空间部分。），而另一些使用透明。相似的主题，颜色也相似，像“艺术”和“音乐、电影和音频”都是紫色的。APP中所使用的颜色毫无吸引力，它们太相似了，并且一点都不合理。对颜色进行编码很有用，但在这款APP中大部分主题都是蓝色，它一共采用了3种不同的蓝色色调来制作了14/25种不同类型的蓝色。
This iconography is on the right track; it’s just not 100% there. Tone down the hues and pick better combinations to colour code. Next, spend some time in making sure the style matches. Having higher quality icons has potential to increase engagement and excite students to find new courses. It’s okay to use colour within the icons as well to help bring them further to life; no one ever said all icons have to be exclusively white. Above all, have fun with it. Icons don’t have to be dull, they can also be fun.
采用“图标形象”的方式是对的，但Coursera的使用方法并不是100%正确。应该淡化色调，并且采用组合的方式进行颜色编码。接下来，花一些时间来确保图标样式上互相匹配。高质量的图标会提高人们的参与度，并激励学生找到新课程。在图标中使用颜色是个好办法，这样能够帮助人们更进一步地把图标和生活联系起来，没人说过所有的图标一定要是全白色。总之，享受这一切吧，图标并没有那么沉闷，它们也能很有趣。
Take away:If you are using icons as part of your design don’t let them fall short. They can be a great design element if you make sure the icons are high quality.
总结：如果你想使用图标作为你设计的一部分，就不要敷衍对待它们。如果你确定使用了高质量的图标，那这些图标就能成为出色的设计元素。
