其实你可以这样写开发信（一）

修改前

Re: New Energy Saving Iron( 或者其他)

Dear Smith,

Leading companies such as XXXX, now use XXX as their reliable supplier for XXＸ products.

For a cost equating to XXX, your customers will be able to save energy cost by %.

The remarkable XXXX Iron uses (工艺) to:

 和客户相关的成果1

 和客户相关的成果2

 和客户相关的成果3

To test XXX’s effectiveness, you can arrange a free no-obligation trial now, by just replying this email. We will reply you immediately to arrange it.

Best regards,

XXX

修改后

一般简短的开发信三段就够了，

第一段，我能给你带来什么好处，你为何要看这封开发信？

第二段，你为什么要相信我？

第三段，接下来咱们怎么进展？

要让文字背后是思想，所以这三个问题，你自己一定得要想清楚，然后用最简洁有力的语言把它说出来，这样你的开发信就有力度了。否则，没有内涵，再美的语言都是浮华不实的句子堆砌。

Re: Saving your purchasing cost for quality XXXX

Dear John,

When you next consider your arrangements for XXX products, I would welcome the opportunity to understand your requirements and situation.

Our customer include (XXX,XXX), who have found our XXX is superior in quality while saving them % cost from working with us.

I will send you more detailed information regarding this product in another email. When you receive it, can you please email me your requirement for this product?

Best regards,

XXX

这个标题的切入点很重要，针对不同类型的客户，这个关注点是不同的。比如小企业主，你可以和他说，帮他赚钱，但对于一个职业采购经理，他对这个兴趣就不大，他的职责是帮公司省钱，省了钱就有功劳有奖金，所以你说可以帮你省钱，他会更关注。零售商，批发商，网店等各类不同的客户，他们如何运营他们的生意，业务员最好能有所了解。比如，一个大超市，他们的货架对于他们来说是最值钱的东西，他要求货品不仅要价格便宜，而且还要有很大的市场。一个产品上架需要一年甚至更多时间，你如果用一个临时促销活动的低价去吸引他，肯定不灵光的。