文章出处：Design principle: Cognitive dissonance—The war of thoughts inside the user’s head.

词语

• Cognitive dissonance
• mental discomfort
• simultaneously
• Frustration
• neutralize
• The fable of sth
• Driven by hunger
• contradict
• sparingly
• manipulative
• unethical
• persuade

句型

• Humans subconsciously strive for internal consistency.
• Once you stir the water to catch the fish, wait for the water to settle before you can catch another fish.

段落

• Most of the time, people try to reduce their cognitive dissonance in four ways:

• Change the behavior or the cognition. “I don’t eat meat anymore.” — said the vegetarian
• Justify the behavior or the cognition, by altering the conflicting cognition. “I can have a cheat day with meat once a week.” — said the failed vegetarian (myself)
• Justify the behavior or the cognition by adding new ones “I’ll go for a run to burn out the extra calories, I will eat now” — said the guy who didn’t do it later.
• Ignore or deny information that conflicts with existing beliefs “This meat is organic, so the animal must have had a good life.” — said the failed vegetarian (myself)