双语阅读:一些品牌的有趣起源Interesting origin
世界上很多著名的品牌都有一个有趣的来源,先来看看百事和谷歌名称的来源。
Intensive reading
全文字数:1500字
阅读时间:10分钟
The creativity and simplicity of some of the most successful brands are what made them instantly recognizable and memorable. Without difficulties, they communicate to their audience precisely the message they want to send. However, the origins of some of them are more interesting than you might think.
一些成功品牌的创造力和简洁性让他们能够立刻被辨认出来、被人们记住。他们毫无困难地准确地向大众传达他们想要传达的信息。然而,这些著名品牌中,一些品牌的起源比你想得可能还要有趣。
Pepsi, a drink for indigestion.Like many other carbonated beverages, Pepsi began to be sold as a remedy for indigestion. Pharmacist Caleb Bradham prepared it in the soda fountain of his pharmacy using a mixture of sugar, caramel(焦糖), water, lemon oil, kola nuts, and nutmeg(肉豆蔻). The original name was "Brad's Drink," which he sold with the slogan: "Exhilarating, Invigorating, Aids Digestion.
百事,一种治疗消化不良的饮料。像许多其他碳酸饮料一样,百事可乐一开始作为消化不良的治疗措施而出售的。药剂师凯勒·布莱德汉姆在他的药房中准备了一种用糖、焦糖、水、柠檬油、可乐果和肉豆蔻混合而成的苏打水。它原来的名字叫"布莱德的饮料",而他售卖这种饮料的口号是:“兴奋,振奋,帮助消化。”
The drink turned out to be so popular that Bradham decided to change its name to a more attractive one. So, drawing inspiration from the word dyspepsia, the medical name for indigestion, and the kola nut that was part of the recipe, he renamed the product "Pepsi-Cola." Nowadays, this centennial drink is a brand that has steadily grown thanks to the advertisements done by distinguished artists and celebrities.
Google, a typo.The world's largest search engine developed an influential brand that spread like a communications giant and even led to the creation of the verb "google" in the English language. It's undeniable that Google currently possesses one of the most extensive data centers in the world, which collects internet information.
这种饮料非常受欢迎,布莱德汉姆决定把饮料的名字改得更有吸引力一点。所以,他从消化不良的医学名称和作为配方一部分的可乐果中汲取灵感,将饮料改名为“百事可乐”。如今,这个百年饮料品牌仍在稳步增长,多亏了杰出的艺术家和名人的广告。
谷歌,一个拼写错误。全球最大的搜索引擎开发了“谷歌”这个有影响力的品牌,传播之广像一个通信巨头,甚至导致了英语动词“google”的产生。不可否认,谷歌目前拥有世界上最广泛的数据中心之一,用来收集互联网信息。
Even during their freshman year at Stanford University, its founders, Larry Page and Sergey Brin, already knew the potential their company had. That's why the original plan was to name it "googol," based on the Googol number, which is equivalent to 10 to the 100th power, a huge number, but one that is not infinite.Due to a mistake, Larry Page misspelled the name: Instead of "googol," he wrote "google," and the web and the company were registered with this "error."
甚至还在斯坦福大学上大一的时候,它的创始人拉里·佩奇和谢尔盖·布林就已经知道他们公司的潜力了。这就是为什么最初的计划是根据Googol数将其命名为“googol”的原因,该数字等于10到100的幂,这是一个巨大的数字,但不是无限的。由于一个错误,拉里·佩奇拼错了名字:写成了Google,而不是“googol”,然而网络和公司都以这个“错误”注册了名字。
But, in fact, this mistake only worked to distinguish the search engine from the rest and rise to what it is today.(请试着翻译此句,练习自己的翻译能力)
词汇累计
1.beverage[ˈbevərɪdʒ]n. 饮料
2.remedy[ˈremədi]
Ⅰ.N-COUNT可数名词 (问题的)解决方法,解决良方 A remedy is a successful way of dealing with a problem.
•The remedy lies in the hands of the government.解决良策掌握在政府手中。
•...a remedy for economic ills.解决经济问题的良方妙策
Ⅱ.N-COUNT可数名词 药品;治疗方法 A remedy is something that is intended to cure you when you are ill or in pain.
•...natural remedies to help overcome winter infections.有助于治疗冬季传染病的自然疗法
Ⅲ.VERB动词 纠正;补救;矫正 If you remedy something that is wrong or harmful, you correct it or improve it.
【语法信息】:V n
•A great deal has been done internally to remedy the situation.已经做了很多内部工作对这种情形进行补救。
3.fountain[ˈfaʊntən]n. 喷泉,泉水;源泉
4.pharmacy[ˈfɑːməsi]
Ⅰ.N-COUNT可数名词 药房;药店 A pharmacy is a shop or a department in a shop where medicines are sold or given out.
•Make sure you understand exactly how to take your medicines before you leave the pharmacy.在离开药房之前,一定要弄明白自己的药该怎么吃。
•...the pharmacy section of the drugstore.杂货店的药房
Ⅱ.N-UNCOUNT不可数名词 制药业;药剂学 Pharmacy is the job or the science of preparing medicines.
•He spent four years studying pharmacy.他花了4年时间学习药剂学。
Usage Note :
In British English, pharmacy is not the usual way of referring to a shop where medicines are sold or given out. The usual term is chemist or chemist's. She went into a chemist's and bought some aspirin. In American English, the word drugstore is used, but this usually refers to a shop where you can buy drinks, snacks, and other small items, as well as medicines. At the drugstore I bought a Coke and the local papers.
在英国英语中,指药店常用的不是 pharmacy,而是chemist 或 chemist's。例如:She went into a chemist's and bought some aspirin(她走进药店买了些阿司匹林)。在美国英语中常用 drugstore,但是在这种地方除了能买药,还可以买到饮料、零食和其他小东西。例如:At the drugstore I bought a Coke and the local papers(我在杂货店买了一瓶可乐和几份当地报纸)。
5.exhilarating[ɪɡˈzɪləreɪtɪŋ]
ADJ-GRADED能被表示程度的副词或介词词组修饰的形容词 令人兴奋的;令人振奋的;令人高兴的 If you describe an experience or feeling as exhilarating, you mean that it makes you feel very happy and excited.
•It was exhilarating to be on the road again and his spirits rose.重新踏上旅途令他非常振奋,兴致高涨。
•...in the exhilarating days of German unification.在德国实现统一的那些振奋人心的日子里
6.invigorating[ɪnˈvɪɡəreɪtɪŋ]adj. 使精力充沛的,使生机勃勃的v. 使生气勃勃;使兴旺发达;激励,鼓舞(invigorate 的现在分词)
7.dyspepsia[dɪsˈpepsiə]n. [内科] 消化不良;胃弱
8.equivalent[ɪˈkwɪvələnt]
Ⅰ.N-SING单数名词 等同物;等值物;对应物 If one amount or value is the equivalent of another, they are the same.
【搭配模式】:oft N of n
•The equivalent of two tablespoons of polyunsaturated oils is ample each day...每天相当于两大汤匙多重不饱和油的量就足够了。
•Even the cheapest car costs the equivalent of 70 years' salary for a government worker.即使是最便宜的汽车,价格也相当于一个公务员70年的薪水。
Equivalent is also an adjective.
•A unit is equivalent to a glass of wine or a single measure of spirits...1个单位等于1杯葡萄酒或者1标准量的烈酒。
•They will react with hostility to the price rises and calls for equivalent wage increases are bound to be heard.他们将会强烈反对价格上涨,同时肯定会要求相应地增加工资。
Ⅱ.N-COUNT可数名词 相等物;对应物;对应者 The equivalent of someone or something is a person or thing that has the same function in a different place, time, or system.
【搭配模式】:usu with poss
•...the civil administrator of the West Bank and his equivalent in Gaza.约旦河西岸的民政官和加沙的同职官员
•...the Red Cross emblem, and its equivalent in Muslim countries, the Red Crescent.红十字及其在伊斯兰国家的对应标志——红月牙
Equivalent is also an adjective.
•...a decrease of 10% in property investment compared with the equivalent period in 1991.与1991年同期相比,房地产投资下降了10%
Ⅲ.N-SING单数名词 (强调效果的强烈或严重)相当于…的事情 You can use equivalent to emphasize the great or severe effect of something.
【搭配模式】:the N of n
【语用信息】:emphasis
•His party has just suffered the equivalent of a near-fatal heart attack.他所在的政党刚刚经历了一次类似心脏病突发般几近致命的打击。
词组搭配
1.turn out to be结果是;原来是