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扒虫篇－苹果审核被拒原因小汇

2017-05-22  本文已影响523人  進无尽

前言

很多时候，我们的美美滴开发完了，并测试完成之后准备打包上传到APPStore，却发现被拒绝了，各种各样的理由让我们触不及防，一直想整理汇总一下却一直因为各种事耽误着，好吧，整理了一些典型的方便自己日后查看（持续更新....）。

被拒原因分类

** 很多人都说不需要重新提交，可是有时候我们回复了邮件后好久状态还是没有改变，我的做法是回复完后再次提交审核，并发上发生一封加急审核的邮件，在邮件中就说，很快就会被审核，也算是耍了一个花招。**
我们这个应用有很多用户在等待使用，麻烦您帮忙尽快审核通过，谢谢了
We have a lot of users waiting to use this application.
Please help me to check and approve it as soon as possible. Thank you**
另外你可以在iTunes -> 活动->APPStore 版本中看到，审核的时间都是在夜里凌晨，证明审核人员都是在美国本土的，所以回复信息和说明最好是用英文比较好。

常见被拒原因

需要说一下的是，以下的这些问题，也许你的应用里面有体现但是还是有可能审核通过，原因可能是审核人员当时心情好，或者他们没有发现，也有可能你的应用没有以下问题而被拒，很正常，毕竟他们有一千种理由拒绝你......../笑哭

  • 应用的业务流程使审核人员感到迷惑
  • 截图不够详细被拒
  • 强制登录被拒
  • 应用内包含检查更新功能
  • 使用第三方登录时未做安装检测
  • 采集设备IDFA但应用没有广告功能
  • 含UGC却未提供用户协议及举报功能
  • 上传时没有使用真实的应用截图
  • 应用必须使用邀请码才能注册使用
  • 应用内出现第三方移动平台的名字或图标
  • 应用内涉及奖励，未声明与苹果无关
  • 未注册时不能使用与账号无关的功能
  • iPhone 应用在 iPad 上不能正常显示
  • 侵犯第三方版权
  • 应用截图、名称、描述等出现不雅词汇
  • 应用出现 beta版、测试版字样
  • 注册缺少隐私政策
  • 应用出现崩溃、加载失败等 bug
  • 应用描述、截图和应用功能不符
  • 应用包含应用推荐功能
  • 应用包含不正确的诊断功能
  • 应用提交的新版本与上一版差异过大
  • 应用违反当地法律法规
  • 应用作者名与金融机构名字不一致
  • 应用提供功能过于简单

Guideline 2.1 - Information Needed

We have started the review of your app, but we are not able to continue because we need additional information about your app.

Next Steps
To help us proceed with the review of your app, please review the following questions and provide as much detailed information as you can.

- Does your app access any paid content or services?
- What are the paid content or services, and what are the costs?
- Who pays for the content or services?
- Where do they pay, and what's the payment method?
- If users create an account to use your app, are there fees involved?
- How do users obtain an account?

Once you reply to this message in Resolution Center with the requested information, we can proceed with your review.

于是我认真的把这几个问题尽可能详细地回答了，并翻译成英文回复了审核人员的邮件，再次提交了审核，并马上发了一封加速审核的请求文件，就这样给过了。

翻译过来就是 ：“我们注意到，您的截图不足以反映您的应用程序在使用iPhone 6 Plus。

详情请见附件截图。"**
**不足以？翻译的很准确，就是不足以，意思是说，截图太少了，于是我果断的又增加了几个应用截图，果然给过了。

Specifically, it would be appropriate to allow users to access non account-based content features without signing in or using guest login (游客登录).

Please see attached screenshots for details.
Next Steps
User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.

我用英文回复了那封邮件 差不多100字，来说明我这个应用为什么要在用户查看某些功能时需要强制登录是因为这些都是跟用户个人信息有关的所以需要登录。

并在APP新版本的备注区也加上回复邮件的那些话（汉字，并不是回复邮件的英文）。再次提交审核就过来，看来审核人员还是挺通情达理的。😢

附被拒理由原文：
Your app includes an update button or alerts the user to update the app. To avoid user confusion, app version updates must utilize the iOS built-in update mechanism. We’ve attached screenshot(s) for your reference. Next Steps

Please remove the update feature from your app. To distribute a new version of your app, upload the new app binary version into the same iTunes Connect record you created for the app’s previous version. Updated versions keep the same Apple ID, iTunes Connect ID (SKU), and bundle ID as the original version, and are available free to customers who purchased a previous version.

附被拒理由原文：
We noticed that third-party app QQ/WeChat is required to use third-party authentication method. The user should be able to login without installing additional applications. Next Steps

If you choose to support third-party authentication, please use methods that can authenticate users from within your app, such as a native web-view.

附被拒理由原文：
We found that your app uses the iOS Advertising Identifier but does not include ad functionality. This does not comply with the terms of the iOS Developer Program License Agreement, as required by the App Store Review Guidelines. Specifically, section 3.3.12 of the iOS Developer Program License Agreement states: “You and Your Applications (and any third party with whom you have contracted to serve advertising) may us the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier.”

Please remove the iOS Advertising Identifier from your app or add ad functionality to your app.

附被拒理由原文：
We noticed that your marketing screenshot(s) do not sufficiently reflect your app in use.We’ve attached screenshot(s) for your reference. Next Steps

Please revise your screenshots to demonstrate the app functionality in use.

附被拒理由原文：
Your app arbitrarily restrict users by requiring invitation code to register, which is not allowed on the App Store. We’ve attached screenshot(s) for your reference. Next Steps

Please revise your app to remove any functionality that limits who can use the app.

附被拒理由原文：
We found that your app and/or its metadata contains inappropriate or irrelevant platform information, which is not in compliance with the App Store Review Guidelines. Specifically, your app mentioned other platforms, such as Android.

`Providing future platform compatibility plans, or other general platform references, is not appropriate in the context of the App Store. It would be appropriate to remove this information.`

附被拒理由原文：
Your app includes a contest or sweepstakes but it does not: Indicate that Apple is not involved in any way with the contest or sweepstakes. Next Steps It is necessary to: Include official rules of the contest or sweepstakes in the app Include an explicit statement in the contest or sweepstakes rules specifying that > Apple is not a sponsor

Ensure that the contest or sweepstake prizes are not Apple products

附被拒理由原文：
We noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user. Specifically, your app forces users to login before they can read the news. We features that your app requires users to register or log in, prior to accessing non account-based features. Apps cannot require user registration or login prior to allowing access to app content and features that are not associated specifically to the user. Next Steps

User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.

附被拒理由原文：
We noticed that your app did not run at iPhone resolution when reviewed on iPad running iOS 9.1, which is a violation of the App Store Review Guidelines. We’ve attached screenshot(s) for your reference. Specifically, the buttons at the bottom of the app are inaccessible when running on iPad. Next Steps

Please revise your app to ensure it runs at iPhone resolution on iPad.

附被拒理由原文一：
We found that your app allows users to download music without authorization from the relevant third-party sources. We’ve attached screenshot(s) for your reference. Next Steps Please provide documentary evidence of your rights to allow music or video content download from third-party sources. If you do not have the requested permissions, please remove the music or video download functionality from your app. 附被拒理由原文二： Your app includes content or features that resemble a well-known, third-party mark, Fox . We’ve attached screenshot for your reference. Pursuant to your agreement with Apple, you represent and warrant that your application does not infringe the rights of another party, and that you are responsible for any liability to Apple because of a claim that your application infringes another party’s rights. Moreover, we may reject or remove your application for any reason, at our sole discretion.

Accordingly, please provide documentary evidence of rights to use this content. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.

附被拒理由原文：
We found that your app contains content that many audiences would find objectionable, which is not in compliance with the App Store Review Guidelines. Specifically, we noticed your app name 打飞机-简单粗暴 is objectionable.

We encourage you to review your app content and evaluate whether you can modify the content to bring it into compliance with the Guidelines.

附被拒理由原文：
Your app appears to be a pre-release, test, or trial version with a limited feature set. Apps that are created for demonstration or trial purposes are not appropriate for the App Store and do not comply with the App Store Review Guidelines. To ensure compliance with the App Store Review Guidelines, it would be appropriate to revise your app to complete, remove, or fully configure any partially implemented feature(s).

If you would like to conduct beta trial for your app, you may wish to review the TestFlight Beta Testing Guide.

附被拒理由原文：
We noticed that your app includes account registration or access to users’ existing accounts but does not include a privacy policy, which does not comply with the App Store Review Guidelines.

Please update your app metadata to include a privacy policy and ensure that the privacy policy URL you provide directs the user to the intended destination.

附被拒理由原文：
We discovered one or more bugs in your app when reviewed on iPhone running iOS 8.1.2 on both Wi-Fi and cellular networks. Specifically, no content is fetched when users launch the app.Please see the attached screenshot/s for more information. It would be appropriate to revise such issue(s) in your application. Next Steps

Please run your app on a device to identify the issue(s), then revise and resubmit your app for review.

附被拒理由原文：
We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines. Specifically, your app does not include the feature of 微信朋友圈分享 that is written in your release note.

It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.

附被拒理由原文：
The 应用推荐 feature in your app displays or promotes third-party apps, which violates the App Store Review Guidelines. We’ve attached screenshot(s) for your reference. Next Steps

Please remove the 应用推荐 feature from your app.

We’ve attached screenshot(s) for your reference.

Next Steps

Currently, there is no publicly available infrastructure to support iOS diagnostic analysis. Therefore your app may report inaccurate information which could mislead or confuse your users. We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

Specifically, the app has a whole content swap from a Game app to a Mobile Data Tracking app, which does not provide a good user experience when updating the app.

It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.

If your iTunes Connect Application State is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.

附被拒理由原文：
Your app contains content – or facilitates, enables, and encourages an activity – that is not legal in all of the locations where the app is available. Specifically, your app is advertised as a platform to provide paid companionship services.

We’ve attached screenshot(s) for your reference. Next Steps

We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

如果你已经代表委托人或者公司发布了这些APP，你的委托人或者公司应该注册iOS开发者账号，并把你添加到他们的开发者账号里，这样你就可以在他们账号下面提交并发布APP了。

附被拒理由原文：
We found that the Seller and/or Artist names associated with your app do not reflect the name of the financial institution in the app and/or its name and metadata.

To be appropriate for the App Store, your app must be published under a Seller name and Artist name that reflects the financial institution brand, as required by the iOS Developer Program License Agreement.

Section 1.2:
“You” and “Your” means and refers to the person(s) or legal entity (whether the company, organization, educational institution, or governmental agency, instrumentality, or department) using the Apple Software or otherwise exercising rights under this Agreement. For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be submitted under Your developer account.

If you have published these apps on behalf of a client, it would be appropriate for your client to enroll in the iOS Developer Program, then add you to their development team so you can develop an app for them to submit under their developer account.

附被拒理由原文：
We found that your app only provides a very limited set of features. It only provides an augmented reality reader mechanism with no other functionality. While we value simplicity, we consider simplicity to be uncomplicated – not limited in features and functionality.

We understand that there are no hard and fast rules to define useful or entertaining, but Apple and Apple customers expect apps to provide a really great user experience. Apps should provide valuable utility or entertainment, draw people in by offering compelling capabilities or content, or enable people to do something they couldn’t do before or in a way they couldn’t do it before.

We encourage you to review your app concept and evaluate whether you can incorporate additional content and features to be in compliance with the Guidelines. For information on the basics of creating great apps, watch the video The Ingredients of Great Apps.If you feel we didn’t understand the features of your app, or that we missed key functionality, and your app was incorrectly rejected, you may appeal to the App Review Board.

被拒很正常 ,之前上线过一些webapp版本，就是个web页面+一个壳，但是客户需要这东西呀，想法设法的上线，后来写了一个伪界面，弄出几个复杂原生页面来，然后增加一个时间判断，等到一个月以后再加载客户需要的界面，没想到这样做居然通过了。

//*********************************

We discovered one or more bugs in your app when reviewed on iPad running iOS 10.3.3 on Wi-Fi connected to an IPv6 network.Specifically, your app only loaded a blank screen when we launched it.Please see attached screenshots for details.

Next Steps To resolve this issue, please run your app on a device to identify any issues, then revise and resubmit your app for review.If we misunderstood the intended behavior of your app, please reply to this message in Resolution Center to provide information on how these features were intended to work.For new apps, uninstall all previous versions of your app from a device, then install and follow the steps to reproduce the issue. For updates, install the new version as an update to the previous version, then follow the steps to reproduce the issue.

Resources For information about testing your app and preparing it for review, please see Technical Note TN2431: App Testing Guide. For a networking overview, please review About Networking. For a more specific overview of App Review’s IPv6 requirements, please review the IPv6 and App Review discussion on the Apple Developer Forum.

之前一直没适配都通过了，这一版就不行，苹果人员真是多变

[[UIApplication sharedApplication].keyWindow addSubview:sc];

小结

我知道这条路还有很长，后续会持续更新.......

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