移动设计第5课：如何避免设计失控

You'd think someone told these guys that they have one colour too many...

你可能会想，肯定有人告诉过这些设计师他们用了太多的颜色了。

Hotels.com- Hotels.com is a hotel booking provider. They have their own app to book and manage reservations.

Hotels.com——

Hotels.com是一个酒店预订服务商。他们有自己的APP，可以用来预订和管理订单

Hotels.com

When you first enter Hotel.com’s app you are greeted with a busy interface. There are pictures on top of pictures, random colours which don’t make sense; it’s a mess. The brand’s colour scheme is mostly red and white, yet you also see blue, pink, gray, burgundy and beige. While their app shouldn’t solely be red and white, the currently picked additional colours don’t work. Actually, they make the app experience poor. It seems that someone felt the urge to colour code individual app elements with a new hue. It gets worse; the app’s design also features a variety of colourful images.

当你第一次打开Hotel.com的APP时，迎面而来的是个紧凑的界面。顶部有很多图片，还有无意义的随机颜色，让人感到很乱。整个品牌的主体颜色是红色和白色，但你也能看到蓝色、粉色、灰色、紫红色和米色。尽管他们的APP不应该只有红色和白色，但目前（界面上）所展示的辅助色也没什么意义。实际上，他们把这个APP的体验做的很糟。看起来有人认为要用一种新的色调来独立为APP的各元素进行颜色编码，但这让事情变得更糟糕。这款APP的设计还以各种色调的图片作为特色。

Photographs are wonderful but here they get in the way. Everything seems to be fighting for the user’s attention on this screen. You don’t know what to look at first, you don’t know what’s most important. It’s hard to determine what action to take first. The whole interface is untidy.

图片很漂亮，但在这里反而会妨碍用户体验。（界面上）的每个元素都似乎在屏幕上争着吸引用户的注意力。你不知道先看什么，你不知道重点在哪儿。很难知道第一步要做什么操作。整个界面很凌乱。

To improve this interface, start by limiting the amount of various colours that are not part of your brand. Then, try to use different shades of the colours within your branding - in this case light or dark reds. Adding grays into a colour scheme works very well as they don’t introduce another unnecessary hue while providing variety in tones. Furthermore, light grays look very professional. It’s okay to use additional colour hues as long as they complement the original colour scheme.

为了改善这个界面，首先要做的就是限制非本品牌的颜色的数量。然后，试着使用不同深浅度的品牌颜色——在这个例子中，就是浅红或者深红。当设计各种色调时，在我们不引入额外不需要的色调的前提下，在某一种颜色体系中增加灰度效果会很好。更进一步的说，浅灰色会看起来很专业。只要辅助色调能补充初始的配色方案，就是极好的~

Take away:Limit the amount of varying hues within your colour scheme; try to embrace the colours of your brand by using light or darker shades instead of additional hues.

总结：在你的配色方案中对各种颜色数量进行限制；尝试使用浅色或深色来代替额外的辅助色调，来表现你品牌的颜色。