[译] Shopify Plus 回顾：可能是2018年以来最好

原文：https://ecommerce-platforms.com/ecommerce-reviews/an-in-depth-guide-to-shopifys-plus-plan

是时候终结所谓 Shopify 只适用于中小型交易的谬论了。我确信你听说过“Shopify 是给妈妈们和流行音乐商店用的”，这种说法也不为错 -- 但这只是故事的一半。作为创建和管理电子商务商店的最佳平台，Shopify 的确因此被人熟知，但那并不只是针对中小型交易。借助 Shopify Plus 计划，高成长性、大容量的商家也能在平台上成长和发展。在本篇 Shopify Plus 回顾中，我们将探索该产品如何提供企业级的销售能力，而不是像传统企业应用那样贴满了令人头疼、时间限制，或价格高昂的标签。

It's time to kill the myth that Shopify is only suitable for small or medium-sized businesses. I’m sure you’ve heard that Shopify is for “mom and pop shops” and while that’s not wrong — it’s half of the story. It’s true that Shopify is known as the best platform on which to create and manage an ecommerce store, but it’s not just for small or medium-sized businesses. With the Shopify Plus plan, high-growth, high-volume merchants are also able to grow and nurture on the platform. In this Shopify Plus review, we'll explore how the offering provides enterprise-grade selling capabilities without the headaches, timeframes, or hefty price tags of traditional enterprise applications.

因此，无论你现在是一个寻求快速发展进入电子商务领域的企业所有者，还是你在一家更大的公司工作，并希望提出一种更直观的方式来扩展到网络销售领域，Shopify Plus的评论都是为你准备的。对于大多数小企业来说，Shopify Plus计划没什么意义。当然，它有望实现稳健的增长，但Shopify也有几个计划，在初创阶段更便宜、更合适。

So, whether you're a current business owner looking to rapidly grow into the ecommerce space, or you're working in a larger company and would like to propose a more intuitive way of expanding into the world of online selling, this Shopify Plus review is for you. For most small businesses, the Shopify Plus plan doesn't make much sense. Sure, it promises solid growth, but Shopify also has several plans that are much cheaper and fitting during those startup periods.

Shopify Plus 是下一代全托管SaaS电子商务平台。与Magento Enterprise或SAP Hybris等传统的自托管平台不同，Shopify Plus等托管解决方案的可靠性要高得多，因为该解决方案会被持续监控和升级，以确保最高效率和健壮性。

Shopify Plus is a next-generation, fully hosted, SaaS ecommerce platform. Unlike traditional self-hosted platforms such as Magento Enterprise or SAP Hybris, hosted solutions like Shopify Plus are infinitely more reliable because the solution is constantly monitored and upgraded to ensure maximum efficiency and robustness.

Shopify Plus review - the dashboard

此外,由于 Shopify Plus 是托管的, 你可以利用一种快速、安全、和强大的托管网络, 以提高你的搜索引擎优化, 并保持很快的速度(即使在流量增加期间)，也没必要运行自己的服务器或委托一个托管公司去处理你的网站。

In Addition, since Shopify Plus is hosted, you get to tap into a fast, secure, and powerful hosting network that's meant to improve your search engine optimization, maintain fast speeds (even during traffic boosts,) and eliminate the need to run your own server or locate a hosting company that can handle your website.

这仅仅只是开始，继续阅读本篇 Shopify Plus 回顾，以了解我们更多关于它的经验。

And this is only the start of it. Keep reading this Shopify Plus review to learn more about our experience with it.

超级可扩展性（It's Super Scalable）

无论是大规模的限时抢购、黑色星期五，还是普通的高客流量，Plus 计划的构建都是为了处理只有企业级业务才能体验到的高流量。无限扩展的 Plus 平台每分钟处理数千个事务，这保证了你的网站运行良好，并使客户总是有一个快速和愉快的浏览体验。

Whether it’s a massive flash sale, Black Friday, or just a normal high volume of shoppers, the Plus plan is built to handle the intense traffic that only enterprise-level businesses experience. The infinitely scalable Plus platform handles thousands of transactions per minute so your site stays up and running and customers always have a fast and enjoyable browsing experience.

而且，由于没有销售数量、产品数量、带宽和交易费用的限制，你可以在 Plus 上持续取得增长，而不用担心你的电子商务软件是否能应付，或者你是否会因为你的成功而被收税。

And because there is no limit to sales volume, the number of products, bandwidth, and no transaction fees, you can keep growing on Plus without worrying if your ecommerce software can handle it or if you’re going to be taxed for your success.

Shopify Plus: BlackMilk

对于“黑牛奶服装”(Black Milk Clothing)等零售商来说，Shopify Plus 应对交易拥堵的能力是一种解脱。

For retailers like Black Milk Clothing, Shopify Plus’s ability to handle heavy traffic was a relief.

Black Milk营销主管卡梅隆•帕克(Cameron Parker)回忆道:“在我们进入Shopify Plus之前，我们的网站每次发布都会崩溃。”“但当我们切换的时候，就像‘感谢上帝！’。我们的第一个版本运行得非常顺利。网站甚至没有眨眼。我们的客户顺利而平静地结账离开，这是快乐的日子。

Shopify plus brands

极大的定制和集成选项（Extreme Customization and Integration Options）

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每个商家都是独一无二的，所以 Shopify Plus 允许商家完全控制自己网站的外观和感觉，允许他们以自己喜欢的方式定义布局、内容和品牌。此外，Shopify Plus 还可以在 Shopify App store 上以独家价格提供数千个专业开发的应用程序，从而增强商店的功能。像 Klaviyo 和 Rare.io 这样的应用，允许 Plus 的商家整合有针对性的电子邮件营销活动，而 LoyaltyLion 提供一个客户奖励计划，以保持他们回来。企业还可以将其商店与现有的IT平台连接起来，使用 Shopify Plus API 创建无缝的、集成的解决方案。这包括任何 ERP、CRM 和会计系统，以及您可能使用的其他软件。

Each merchant is unique, so Shopify Plus allows merchants to have complete control over the look and feel of their website, allowing them to define the layout, content, and branding in any way they like. In addition, Shopify Plus can enhance a store’s capabilities by offering thousands of professionally built apps at exclusive prices in the Shopify App Store. Apps like Klaviyo and Rare.io allow Plus merchants to integrate targeted email marketing campaigns, while LoyaltyLion offers a customer rewards program to keep them coming back. Businesses can also connect their store with existing IT platforms to create a seamless, integrated solution using the Shopify Plus API. That includes any ERP, CRM, and accounting systems, plus other software you might be using.

如果这还不够，Shopify Plus 拥有一批精心挑选的专业设计师、开发人员和合作伙伴，他们可以在 Shopify Plus 平台上创建定制体验或个性化功能。因此，无论企业需要一个获奖的设计、定制功能，还是一个影响深远的社交媒体计划，Shopify Plus 都会为企业商户提供所需的支持。

And if that isn’t enough, Shopify Plus has a fleet of hand-picked, expert designers, developers and partners who can create custom experiences or personalized features on the Shopify Plus platform. So whether a business needs an award-winning design, custom features, or a far-reaching social media plan, Shopify Plus provides enterprise merchants with the support they need.

ShopifyPlus

多渠道销售（Multi-channel Selling）

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对于手表品牌 Shore Projects 的业务所有者及联合创始人 Neil Waller 来说，Shopify Plus 的多渠道销售功能是他的生意增长的关键: ”当我们开始过渡到传统产业时，事实上 Shopify 有一套链接到我们在线商店的 POS 系统, 给了我们一个令人印象深刻的行动”。

For business owner Neil Waller, co-founder of watch brand Shore Projects, the Shopify Plus multi-channel sales functionality was key to growing his business: “As we started to transition to brick and mortar, the fact that Shopify has a POS system that links up to our online store gave us an impressively slick operation.”

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换句话说, Shopify Plus 允许企业借助 Shopify 的 POS 系统在线和在店内进行售卖。此外, Shopify Plus 允许企业商家轻松的在 Facebook 和 Pinterest 这样的社交网络出售他们的产品并确保达到最大销量。最后, Shopify Plus 接受超过70种不同的支付网关,包括 PayPal 和比特币, 允许商店在多个地区和用不同的语言售卖。这个能力满足客户随时随地都是至关重要的对于任何业务寻求扩展他们的客户并寻找新客户。

In other words, Shopify Plus allows businesses to sell online and in-store with Shopify’s POS system. Additionally, Shopify Plus allows enterprise merchants to easily sell across social networks like Facebook and Pinterest ensuring maximum reach for their products. Finally, Shopify Plus accepts over 70 different payment gateways, including PayPal and Bitcoin, allowing stores to sell in multiple regions and different languages. This ability to meet customers whenever and wherever they are is critical for any business looking to expand their clientele and find new customers.

电商自动化（Ecommerce Automation）

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Shopify Plus 中一个极好的部分，使得你能腾出手做其他的任务；这就是电子商务自动化模块。该产品将从后端和前端的复杂工作流进行了整合，可以帮助您按照“触发、条件、行动”的准则来自动执行那些流程。

An excellent part of Shopify Plus involves freeing up your time to spend it on other tasks. That's where the ecommerce automation module comes into play. This product consolidates the complicated workflow from the backend and frontend. It helps you automate those processes with the help of “trigger, condition, action” formulas.

这意味着你不需要那么多的应用程序和插件来完成工作, 因为 Shopify Plus 系统中所有的自动化工具都可以用来定制你自己的业务。例如, 自动化部分中有工具可以改善你的客户服务工作流程。你也可以用自动化工具管理库存、订单、商品。我特别喜欢给客户打标签和细分的选项，因为手工做这些的话要花费太多的时间。

This means you don't have to work as much with apps and add-ons, since all of the automation tools are there in the Shopify Plus system and customized for your own business. For instance, the automation section has tools for you to improve your customer service workflow. You can also manage inventory, orders, and products with automation tools. I particularly enjoy the options for tagging and segmenting customers, since doing this manually would take way too much time.

一个很好的例子是你可能想要的 VIP 客户计划。通常, 您将不得不通读顾客名单并确定哪些人从你的商店购买最多。之后, 你会标记它们作为 VIP, 也许偶尔会发出折扣。

A good example of this would be with a VIP customer program you might want to make. Typically, you would have to go through the customer list and decide which of the people are buying the most from your store. After that, you'd tag them as a VIP and maybe send out the occasional discounts.

借助 Shopify Plus 自动化工具，你可以设置一个参数：任何花费超过 ＄100 的人会被自动打上 VIP 客户的标签。同样的行为可以用来记录低库存，或评估一个潜在的欺诈交易风险。

With the Shopify Plus automation tools, you would set a parameter that anyone who spends over $100 in one month would be labeled a VIP customer automatically. The same can be done for reordering low inventory or assessing the risk level for a potentially fraudulent transaction.

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当你在工作流中设置了指定的触发条件，这些自动化工作将作为活动被完成，从而实现自定义结果。

These automations are completed as campaigns, where you place certain triggers into the workflow and customize the results that would happen because of those triggers.

批发（Wholesale）

传统上，向企业销售产品要比简单地向普通消费者销售、一遍又一遍地兜售同样的商品要复杂一些。商业客户通常想要多一点，定制订单，批发定价等等。Shopify Plus 在处理这些定制的、独特的情况和允许批发商清理销售过程方面做得很好。

Traditionally, selling to businesses is a little tricker than simply going to regular consumers and peddling the same merchandise over and over. Business customers often want a little extra, with custom orders, wholesale pricing, and more. Shopify Plus does a solid job of taking these customized, unique situations and allowing wholesalers to clean up the selling process.

简而言之，批发通过Shopify Plus仪表盘变得更加容易。

In short, wholesale gets much easier through the Shopify Plus dashboard.

首先，您可以为您的一些大客户(或与您协商交易的企业)创建一个有密码保护的网站。你的大量销售可以在这个网站上完成，它有一个移动端响应式（根据设备自适应界面）版本，这样你就不必自己编写任何代码。

To start, you're able to create a password-protected website for some of your bigger customers (or those businesses that have negotiated deals with you). Much of your high-volume selling can be done on this website, and it comes with a mobile responsive version so that you don't have to do any of that coding yourself.

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B2B 仪表板内的功能似乎无穷无尽，这一切都始于为客户提供快速购买、跟踪和在需要时重新订购的选项。你也可以给他们一个选项，让他们在你为协商好的交易开发票之前查看订单。此外，与忠诚度和奖励计划的整合是自动完成的，所以你所要做的就是设定你要给客户多少奖励。

The features inside of the B2B dashboard seem endless, and it all starts with offering your customers the option to quickly purchase, track, and reorder when needed. You can also give the option for them to review orders before you invoice for the negotiated deals. Furthermore, the integration with loyalty and rewards programs are done automatically, so all you have to do is set up how much of a reward you're going to give your customers.

Shopify Plus 批发网站的很大一部分是自动化。我们之前在标准Shopify Plus 计划中讨论过这个问题，但是运营一个批发网站需要大量的自动化。在我的 Shopify Plus 回顾中，我注意到为所有产品设置最小、最大和数量增量的几个选项。

A big part of the wholesale website from Shopify Plus is automation. We talked about this a bit before in the standard Shopify Plus plan, but running a wholesale site requires lots of automation. During my Shopify Plus review, I noticed several options for setting minimum, maximum, and quantity increments for all of your products.

它还提供了一个选项，要求特定客户的最低购买量。或者，您可以为整个存储激活这种最小值。除了库存的同步选项、与 3PL 等系统的集成以及定制导航的工具之外，Shopify Plus wholesale package 也非常有趣。

It also provides an option to require minimum purchase amounts for certain customers. Or, you could activate this type of minimum for the entire store. Along with syncing options for inventory, integrations with systems like 3PL, and tools for customizing your navigation, the Shopify Plus wholesale package is quite intriguing.

活动和限时抢购（Campaigns and Flash Sales）

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假设你想在你的电子商务网站进行销售。我们的目标是在4月份提高一些产品的业绩，看看你们公司的销量通常是如何降低的。一般来说，在限时抢购或促销活动中，在促销前、中、后都会涉及到大量的跑腿工作。不仅如此，在整个过程中，优化和监控销售是很困难的。

Let's say you want to run a sale on your ecommerce site. The goal is to improve the performance of a few products during the month of April, seeing as how sales are usually lower around then for your company. Generally, with a flash sale or promotion, lots of legwork is involved before, during, and after the sale. Not only that, but it can be difficult to optimize and monitor the sale throughout.

Shopify Plus 提供了一个很棒的活动和限时抢购模块，其中包含了自动化工具、实时监控等功能。它有查看最畅销产品的选项，以及交易、收购渠道和转化率的统计数据。所有这些数字都是以分钟为单位的。因此，你不必等到销售结束后再去做改变或预测一切会如何发展。

Shopify Plus provides a wonderful campaign and flash sale module filled with automation tools, real-time monitoring, and more. It has options for checking in on top-selling products, along with stats for transactions, acquisition channels, and conversion rates. All of these numbers come in minute-by-minute. Therefore, you don't have to wait around until after the sale is over to make changes or predict how everything is going to go.

这是一个令人难以置信的命令中心，您的组织中的每个人都可以查看(至少是您给予了访问权限的人)。Shopify plus 的这一部分被称为Launchpad，它的设计目的是增加收入，提高紧迫感，优化性能，并将其中的一些销售发送到其他销售渠道。

This is an incredible command center that everyone in your organization can view (at least those you give access to). This part of Shopify plus is called Launchpad, and it's designed to increase revenue, drive urgency, optimize performance, and send some of these sales to other sales channels.

由于许多促销任务在工作流中被多次执行，因此自动化可以确保您不会一遍又一遍地重复相同的任务。例如，如果你想为这个季度做一个销售，并且它是成功的，没有必要再重新启动销售，因为自动化为你做了。

And since so many of these promotional tasks are done multiple times in the workflow, the automation ensures that you're not repeating the same task over and over. For example, if you think about making a sale for the season and it's a success, there's no need to go in and reboot the sale again, since the automation does it for you.

Shopiy Plus 令人放心（Shopiy Plus is Compliant）

Shopify Plus 符合一级 PCI DSS 标准，这意味着客户数据(包括信用卡和借记卡信息)受到银行提供的相同级别安全保护。

Shopify Plus is Level 1 PCI DSS compliant, which means that customer data — including credit and debit card information — is protected by the same level of security offered by banks.

从每年的现场评估到持续的风险管理，Shopify Plus 确保他们的购物车软件和电子商务主机免受黑客和欺诈。因此，一个企业不仅可以放心地知道他们的网站不会崩溃，而且可以确保网上购物者的信息是安全的和受保护的。

From annual on-site assessments to continuous risk management, Shopify Plus makes sure that their shopping cart software and ecommerce hosting is protected from hackers and fraud. So not only can a business rest easy knowing that their site won’t crash, but online shoppers can be assured that their information is secure and protected.

支持“白手套”处理方式（The White-glove Treatment in Support）

Shopify Plus 旨在帮助商家成为世界级企业。Plus的客户经理会提供专门和个性化的帮助，帮助 Plus 的商家最大限度地利用他们的投资。客户经理不仅要监督商店的日常运营，还要与每个客户密切合作，以改善他们的业务。

Shopify Plus is all about helping merchants be world-class. The Plus Account Managers are there to provide dedicated and personalized assistance to Plus merchants helping them get the most out of their investment. Not only do the account managers oversee a store’s daily operations, but they work closely with each client to improve their business.

同样，Shopify Plus 上的企业可以通过 Shopify Plus 优先支持的电话号码和电子邮件地址，立即访问到 Shopify 的 24/7 支持服务。

Likewise, businesses on Shopify Plus receive instant access to Shopify’s 24/7 support service with the Shopify Plus priority support phone number and email address.

Shopify Plus 对你的生意是否是最好的？（Is Shopify Plus for Best for Your Business?）

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尽管 Shopify 将永远是中小型企业的一个伟大解决方案，但 Shopify Plus (企业版) 正在重新定义高增长、大批量的商户如何购买、实现和管理他们的电子商务软件。Shopify Plus 为客户提供了所有的动力，而无需头痛。

While Shopify will always be a great solution for small and medium-sized businesses, Shopify Plus (Enterprise) is redefining how high-growth, large volume merchants purchase, implement, and manage their ecommerce software. Shopify Plus gives customers all the power, without the headaches.

因此，在写过本篇 Shopify Plus 回顾之后，我可以得出这样的结论: 对于大型在线企业来说，这是一个很好的解决方案。此外，Shopify Plus 还有一些优秀的扩展产品，特别适用于小众行业和公司。例如，您可以在 Shopify Plus 的帮助下运行强大的 B2B 电子商务商店。多渠道的选项也使线下人工销售或在亚马逊售卖商品都得到支持。快闪商店（Pop-up shops，一种新兴的实体店铺创意营销模式，带有游击的性质，运营时间并无统一标准，可以数月、数周甚至数天，营业地点也不固定，被很多品牌用来测试未知的市场消费能力和消费者口味，成功了可以制造相当好的口碑）也被推荐考虑 Shopify Plus，特别是如果你看到了出色的增长后。除此之外，Shopify Plus 还将为批发和全球业务创造奇迹。

So, after my Shopify Plus review, I can conclude that it's an excellent solution for larger online businesses in general. There are also some excellent expansion products with Shopify Plus that make it particularly useful for niche industries and companies. For instance, you can run a powerful B2B ecommerce store with the help of Shopify Plus. Multi-channel options are also available for selling in-person or getting your products on Amazon. Pop-up shops are encouraged to consider Shopify Plus, especially if you're seeing excellent growth. Along with that, Shopify Plus should work wonders for wholesale and global business.

较小的在线商店会一直拥有 Shopify 带来的优势，但有机会升级到 Shopify Plus 这样的强大商店，是指日可待的。

The smaller online stores still have the advantages of regular Shopify, but it's nice to know that you have the chance to upgrade to a powerhouse like Shopify Plus, should the day come.