1. OB INTRODUCTION

2017-09-10  本文已影响8人  Novazyyy

1. ob definition: 

Systematic study of the impact that individuals, groups, and structure have on behavior within organizations

-How people feel and behave in organizations

2. Individual Processes

-Motivating people for high performance

-Attitudes and perception

-Decision making and decision making biases

3. Group Processes

-Negotiation

-Group decision making

-Persuasion

-Organizational power and influence

4. Organizational Processes

-Organizational design

-Organizational structure

-Organizational culture

-Role of diversity

RESEARCH METHOD

1. Survey Research: The Correlational Method

•Correlation coefficient

- Direction of relationship

- Strength of relationship

-LIMITATION: Correlation does not imply causation!

2. Experimental Research

• Experimental Method - a research technique used to determine cause-and-effect relationships between the variables of interest

• Experimental Logic - Basic elements

-Random assignment of participants to experimental conditions

-Independent variable - a variable that is systematically manipulated to determine its effects on behavior

-Dependent variable - the behavior that is being measured and that is dependent on the independent variable

Benefits – Can show cause and effect

Limitations- Often conducted using student samples; hard to generalize to working adults; not always possible to randomly assign people to certain conditions

3. Qualitative Research Methods

• Qualitative Research - a type of research that relies on preserving the natural qualities of the situation being studied

•  Types:

-Naturalistic observation - People are systematically observed in situations of interest to the researcher.

-Interviewing – People are systematically interviewed about the topic of interest

-Case method - A particular situation or organization is thoroughly described and analyzed to understand what occurred in that setting; often based on interviews and observations.

Benefits - Useful in providing basic insights and developing theory

Limitations- Results have limited generalizability

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