listing书写V4-NJ0088

2018-06-06  本文已影响9人  叶赛文

第一章、确定主关键字,并确定精准度。

精准度分5级。 前端搜索出来的首页,80%(含)以上为第五级,打5分;60%(含)以上为第四级,打4分。 以后阶梯下降。
注:80%指的是,搜索出来自己符合的产品占整个首页的比例。
比如,亚马逊前端页面输入:Negligee, 出现了26个情趣内衣,前端页面一共有30个产品。 26/30= 87%,对这个关键词打5分。

步骤一:产品前端输入已知关键词

Lingerie : 约90%相似。  5分

步骤二:节点单词

#1 in Clothing, Shoes & Jewelry > Women > Shops > Plus-Size > Intimates > Lingerie > Chemises & Negligees
#1 in Clothing, Shoes & Jewelry > Women > Clothing > Lingerie, Sleep & Lounge > Lingerie > Baby Dolls & Chemises
#1 in Clothing, Shoes & Jewelry > Women > Shops > Petite > Intimates > Lingerie > Baby Dolls
Average Customer Review: 4.0 out of 5 stars    1,136 customer reviews

Chemise:约90%相似。  5分
Negligee: 86%. 5分。

步骤三:汉译英词典的单词:

内衣 情趣内衣,睡袍
underwaist  6%相似。 1分
robe: 约90%相似。  5分
underclothes: 6%。 1分
underdress: 10% 1分
underwears:9% 1分
nightgown: 15% 1分
pyjamas: 10%, 1分
nightshirt:3%, 1分

步骤四:竞争对手标题关键词(待优化点:此次只是统计bestsellers前20的数据,下次需要统计相同款的bestsellers)

bestsellers 前20的名称(有的可以用JS,有的可用爬山虎,都不行就只能用手工整理)


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1. lingerie 19 (8.8%)
2. lace 17 (7.9%)
3. babydoll 15 (7%)
4. women    12 (5.6%)
5. avidlove 10 (4.7%)
6. teddy    7 (3.3%)
7. chemise  7 (3.3%)
8. piece    6 (2.8%)
9. sexy 6 (2.8%)
10. halter  6 (2.8%)
11. bodysuit    5 (2.3%)
12. sleepwear   5 (2.3%)
13. mesh    5 (2.3%)
14. dress   4 (1.9%)
15. women's 4 (1.9%)
16. mini    4 (1.9%)
17. womens  3 (1.4%)
18. set 3 (1.4%)
19. plus    3 (1.4%)
20. size    3 (1.4%)

lace: 10%, 1分
babydoll: 95%, 5分
teddy: 83%, 5分
sexy: 40%, 3分
halter:3%, 1分
bodysuit :紧身衣,连体衣适用。 其他不适用。
sleepwear: 20%, 2分
mesh: 网眼。 2%, 1分

备注:流量大词可以使用节点词
Women Clothing Sleep  Lounge Baby Dolls

步骤五:确定睡袍的核心关键词(大于5分):

Lingerie(82万), robe(37万,这个词在评论中出现多次), Teddy(19万),babydoll(13.9万),Chemise(12万),Negligee
(7.5万)
利用merchantwords对单字搜索量进行排序

第二章:确定副关键词(根据主关键字)

步骤一,利用merchantwords导出数据

方法:利用merchantwords。


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步骤二、整理数据

  1. 删除搜索量<10万
  2. 删除和本身产品无关的数据


    temp-1.png

第三章、核心关键词订单量

工具:天秤星。主要以天秤星订单量为主。
步骤1:导出天秤星的数据
步骤2:删除订单量<1000的数据(如订单量中,不足1000,则保留一个订单量最大的词。 )


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确定了搜索量大的词和订单量大的词,在下一步的书写中,埋词。 埋词时,这些大词要在标题,BP,description中都出现,同时,配以适量的小词。

用vlookup以搜索量为基准,匹配出销量。 最后根据销量排序,整理出最有用的关键字。


综合大词.png

一级关键词(高搜索量+高销量):
lingerie lingerie for women sexy lingerie for women for sex sexy lingerie for women sexy lingerie robe bridal lingerie women lingerie teddy lingerie lingerie set kimono robe

二级关键词:(高搜索量:除去和一级关键词重复的部分)
lingerie bodysuit lace lingerie lingerie robe lace lingerie for women robes for women robes lingerie robe bridesmaid robes robe for women lace robe kimono robes for women long robe hufflepuff robe bride robe lightweight robes for women robes for girls robe set long robes for women teddy babydoll babydoll dress chemise negligee lingerie

第四章:review阅读。(至少3-5款竞品)

目的:
四星好评,找出卖点,优点;
一二星差评:找痛点

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第五章: 分析总结其他大卖的命名方式

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Draimior Sexy Lingerie for Women for Sex Womens Kimono Robe Black 4 pcs

第六章: search term

把一级关键字和二级关键字,均匀的分布到5个search里
并加入节点大词
lingerie for women lingerie bodysuit lace lingerie lingerie robe robes for women intimates

sexy lingerie for women for sex robes lingerie robe bridesmaid robes robe for women clothing

robe bridal lingerie kimono robes for women long robe hufflepuff robe bride robe lightweight robes for women lounge

women lingerie teddy lingerie robes for girls robe set long robes for women teddy petite

lingerie set kimono robe babydoll babydoll dress chemise negligee lingerie

第七章:BP

参考大卖
Brand: Draimior
Material: Robe: Polyester fibre 100%; Bikini: Nylon 88.0%, Spandex 12.0%
Occasion: Kimono robe, Nightwear, Sleepwear, Underwear, Pyjamas, Nightgown, Petite
Warranty: After receive our beautiful sexy lingerie, if you do not like it or have any quality problems, you can refund it at any time.
Package content: 1 x Lingerie with Bra, G-string and Belt

第八章:description

Draimior Sexy Lingerie for Women for Sex Womens Kimono Robe Black 4 pcs

Brand: Draimior
Condition: 100% brand new and high quality

Feature:

  1. The smooth and shiny finish of this robe will caress you skin so delightfully, you will never want to take it off.
  2. This robe lays just over the hips, flattering any body shape.
  3. The delicate lace trim allows for the perfect amount of skin coverage while still remaining elegant and alluring.
  4. This robe features a detachable belt, allowing you to wear this robe loose or cinched at the waist.

Occasion: Kimono robe, Nightwear, Sleepwear, Underwear, Pyjamas, Nightgown, Petite,

Our lingerie are one size fitting most size S~L(US SIZE 4~14):
Size Lingerie: Bust:41.7", Waist:40.9", Shoulder: 13.7"-15.7", Length: 33.2"
Size G-String: Waist: 22" - 35.4"

Our Model Information:
Weight:103.6 lb,Hight: 67",Bust:34.6",Waist :24",Hips :33.8"

Note:
Cleaning Method: Wash by hand, hanging to dry, iron at low temperature, do not bleach, do not dry cleaning

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