读Lean B2B(七)

2023-06-18  本文已影响0人  刘东利2020

最后,到底什么优先?产品或者市场?

It soon became obvious that they wanted to invent a solution for the market to embrace. They were in full control of the solution; the product was their baby. It was the age-old consultant vs. inventor dilemma, a problem found at the foundation of too many startups.

看作者的回答,也许你并不认可:

B2B is market-first. To succeed in B2B, you have to be a consultant regardless of what your previous occupation was. You need to solve a problem before creating a product or, like Thomas and Michael, you’ll end up creating a great portfolio piece, not a business. In the end, their product had more features than customers and Michael had to find another job. Please take this as a cautionary tale. Very few people really are visionary entrepreneurs.

记住,市场第一。

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