Chapter One | 2-Not Mass, Not sp

What is marketing?

Let's take The lock and the key as a metaphor!

It doesn't make any sense to make a key and then run around looking for a lock to open. 

The only productive solution is to find a lock and then fashion a key.

It's easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.

What will shameless marketers bring to us?

A short-term, profit-maximizing hustler can easily adopt a shameless mindset. Spamming, tricking, coercing. Is there any other profession that proudly does this?

And This shameless pursuit of attention at the expense of the truth has driven many ethical and generous marketers to hide their best work, to feel shame about the prospect of being market driving.

1 be going to 的用法？

2 take ... as a metaphor 拿...来作比喻

3 It doesn't make any sense to ... 做...是不合情理的

4 fashion a key ?? 不清楚，是配一把钥匙的意思吗？

5 short-term 短期的

6 profit-maximizing 利益最大化的

7 feel shame about 对...感到可耻