2、八项全能之产品经理
对于皂师这职业来说,你需要有产品思维。
你要把自己当成产品经理来规划你的作品。
单一和专注没什么不好,但在创业之初或是对绝大部分人而言,专注地做相对单一品种的东西,不是上策。
为了全面提升你的技艺,扩展你的思维,你需要最大限度的打开,尽量多做点东西,尽量多做不同种类的东西。
拿肥皂来说,你除了做洁面皂,还要做沐浴皂,洗发皂,家事皂,甚至宠物皂,香薰皂。
比如洁面皂:
![](https://img.haomeiwen.com/i5493293/0cb7dace301132df.jpg)
玫瑰婵娟.jpg
![](https://img.haomeiwen.com/i5493293/9615939f13357a7c.jpg)
辣木榛果.jpg
![](https://img.haomeiwen.com/i5493293/7ab88cc0a52cdd31.jpg)
白姜花之皂.jpg
![](https://img.haomeiwen.com/i5493293/354e49dafed75546.jpg)
黑种草酪梨.jpg
![](https://img.haomeiwen.com/i5493293/4e30f7eace789216.jpg)
圣约翰草.jpg
![](https://img.haomeiwen.com/i5493293/312e5dfa336c8db2.jpg)
蜜糖琥珀.jpg
![](https://img.haomeiwen.com/i5493293/87e922b25954486b.jpg)
赤玉.jpg
![](https://img.haomeiwen.com/i5493293/65223c6268d2e638.jpg)
蓝玫.jpg
![](https://img.haomeiwen.com/i5493293/2938b43a527bdd4d.jpg)
黑种草之皂.jpg
![](https://img.haomeiwen.com/i5493293/9f71f9558538ad99.jpg)
酪梨皂.jpg
![](https://img.haomeiwen.com/i5493293/ed2e1a3c4ef7abe9.jpg)
baby皂.jpg
![](https://img.haomeiwen.com/i5493293/15274e86382e098f.jpg)
白檀榛果.jpg
![](https://img.haomeiwen.com/i5493293/cf514a1ba103d06e.jpg)
浮生若梦.jpg
![](https://img.haomeiwen.com/i5493293/8a3fbfd7a8314d54.jpg)
海边阳光.jpg
![](https://img.haomeiwen.com/i5493293/05e742dcd405b2a5.jpg)
莉莉周.jpg
![](https://img.haomeiwen.com/i5493293/8ef8c711cbbe8d5f.jpg)
甜蜜蜜.jpg
![](https://img.haomeiwen.com/i5493293/c5583b6a9bdefb1e.jpg)
永远的阿尔.jpg
![](https://img.haomeiwen.com/i5493293/a9e947fd266333ac.jpg)
丝绒大理石.jpg
沐浴皂:
![](https://img.haomeiwen.com/i5493293/9fbbfdc80d8226cd.jpg)
薄荷沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/ceeccb65ccade117.jpg)
花酿沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/0117eb5d85541d07.jpg)
香草海盐沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/0d187380902b5279.jpg)
紫草沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/85e14a0373086e3d.jpg)
红酒沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/4de370aced423bf5.jpg)
蜜糖沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/ffc5f59fc952b233.jpg)
葡萄沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/bdcc26c956e14cd5.jpg)
山茶石泥沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/95274e83103a7537.jpg)
香草海盐沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/fcb0ff82059b8fe7.jpg)
可可沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/e99258cad71529c7.jpg)
红棕欢橙沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/4741901cbaf4b2ba.jpg)
猕猴桃沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/374da966a85f90ed.jpg)
芝麻沐浴洗发砖.jpg
![](https://img.haomeiwen.com/i5493293/d4fb0067de16fed7.jpg)
橘子沐浴砖.jpg
洗发皂:
![](https://img.haomeiwen.com/i5493293/b69af901629ebb8a.jpg)
中药洗发皂无香版.jpg
![](https://img.haomeiwen.com/i5493293/2afea6850ed22519.jpg)
秘制中药洗发皂.jpg
![](https://img.haomeiwen.com/i5493293/4e621396e37cba36.jpg)
山茶草本洗发皂.jpg
![](https://img.haomeiwen.com/i5493293/27f26772316ddcba.jpg)
黑啤香草洗发砖.jpg
![](https://img.haomeiwen.com/i5493293/0a62013f99e501f7.jpg)
荷荷巴椿油洗发皂.jpg
家事皂:
![](https://img.haomeiwen.com/i5493293/c306d714867b68e2.jpg)
纯椰家事皂.jpg
![](https://img.haomeiwen.com/i5493293/4f1b32b2ec40eca2.jpg)
快乐洗衣皂.jpg
![](https://img.haomeiwen.com/i5493293/ecc6ec4ee3c3bd16.jpg)
厨用咖啡皂.jpg
![](https://img.haomeiwen.com/i5493293/c687dc34fe73afa5.jpg)
雪盐家事砖.jpg
![](https://img.haomeiwen.com/i5493293/aa74ce83816e5ac3.jpg)
雪盐家事砖.jpg
洁面皂这个品类里,你要做适合不同肤质的肌肤需要的皂,针对干性肌肤,油性肌肤,混合肌肤,混油偏油,混合偏干,熟龄肌,敏感肌和孕婴等特殊阶段肌肤的肥皂。
按照精油比例,你可以做高浓度的高香皂,也可以做低浓度和中等浓度的皂,当然还可以做无精油的皂。
你可以做适应性广泛的普通配方的皂,也可以做成本高昂的奢华配方的皂。
![](https://img.haomeiwen.com/i5493293/33f8ece8e53d7c90.jpg)
抹茶洋甘菊.jpg
![](https://img.haomeiwen.com/i5493293/5a5bb1d7b24ada82.jpg)
蔷薇昆士兰.jpg
![](https://img.haomeiwen.com/i5493293/151e523ada057f3a.jpg)
十味草药.jpg
![](https://img.haomeiwen.com/i5493293/737cb20a0301d883.jpg)
香脂石栗.jpg
![](https://img.haomeiwen.com/i5493293/9110eaee73ec426b.jpg)
星光微醺.jpg
![](https://img.haomeiwen.com/i5493293/5e018d07c0d6e64f.jpg)
碧海蓝天.jpg
![](https://img.haomeiwen.com/i5493293/01ede175093133e1.jpg)
林中白驹.jpg
![](https://img.haomeiwen.com/i5493293/555b95420da17bac.jpg)
耶加雪菲.jpg
![](https://img.haomeiwen.com/i5493293/1358fcfa3b491e72.jpg)
碧海蓝天高香版.jpg
![](https://img.haomeiwen.com/i5493293/f434e6e7fb5d9d86.jpg)
海甘蓝.jpg
![](https://img.haomeiwen.com/i5493293/56deadcc98b9c537.JPG)
风之谷.JPG
![](https://img.haomeiwen.com/i5493293/32ca8f88a69a8e59.jpg)
婳.jpg
![](https://img.haomeiwen.com/i5493293/546f7305bbf6345d.jpg)
挪威的森林.jpg
![](https://img.haomeiwen.com/i5493293/2d2bd416438698c1.jpg)
匈牙利皇后.jpg
![](https://img.haomeiwen.com/i5493293/a0eca9bd1950455c.jpg)
翡冷翠之夜.jpg
![](https://img.haomeiwen.com/i5493293/c817ae6ce5bc33ba.jpg)
暗涌.jpg
![](https://img.haomeiwen.com/i5493293/a8accd475879a11b.jpg)
暗涌(无香版).jpg
![](https://img.haomeiwen.com/i5493293/8e3a6775f43dcbed.jpg)
花醺.jpg
![](https://img.haomeiwen.com/i5493293/91687fb86293587f.jpg)
可可玫瑰果.jpg
![](https://img.haomeiwen.com/i5493293/51822f3d753904ee.jpg)
绿野仙踪.jpg
你要做高品质的直接原油为主油的皂,也要自己动手用数月甚至一年以上的时间来制备各种植物素材的浸泡油,用这种浸泡油为主油做皂。
除了油,你还可以从水相上面下功夫,用不同的“水”来做皂,比如用纯露,牛奶,咖啡,茶,葡萄酒,啤酒,梅酒,清酒,植物萃取液,蔬菜水果浆汁,草药煎汁……用这些作为皂的水相来做出不同成分的皂。
比如用牛奶羊奶做皂(母乳皂我是拒绝做的,也不建议你做,具体原因后面的章节会讲):
![](https://img.haomeiwen.com/i5493293/c448f968275ab46e.jpg)
花萃焕颜五倍羊乳之皂.jpg
![](https://img.haomeiwen.com/i5493293/c2e56c5700a19264.jpg)
卡斯提尔之牛奶.jpg
![](https://img.haomeiwen.com/i5493293/182a8eece0eb3bfb.jpg)
杏仁牛奶沐浴蜜.jpg
蔬果皂:
![](https://img.haomeiwen.com/i5493293/5edb83d84bd12b96.jpg)
番茄小麦.jpg
![](https://img.haomeiwen.com/i5493293/ae2af1150118b11d.jpg)
果汁杏仁.jpg
各种茶皂:
![](https://img.haomeiwen.com/i5493293/62aba6995e575fd5.jpg)
茉莉之吻.jpg
![](https://img.haomeiwen.com/i5493293/b967cbe05b4a0716.jpg)
雪茶.jpg
![](https://img.haomeiwen.com/i5493293/78191b52236b4235.jpg)
榛果红茶饼.jpg
![](https://img.haomeiwen.com/i5493293/298d28cf699f38be.jpg)
醉观音.jpg
![](https://img.haomeiwen.com/i5493293/5b13590358a8188b.JPG)
大吉岭.JPG
咖啡皂:
![](https://img.haomeiwen.com/i5493293/a050d0bb75d8ea52.jpg)
耶加雪菲.jpg
![](https://img.haomeiwen.com/i5493293/d30da34502a66a1a.jpg)
咖啡沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/c97ecd5b39620c2a.jpg)
厨用咖啡皂.jpg
![](https://img.haomeiwen.com/i5493293/098497fc5e9beae1.jpg)
琥珀拿铁.jpg
各种酒皂:
![](https://img.haomeiwen.com/i5493293/f82946fb4487d097.jpg)
醉生梦死.jpg
![](https://img.haomeiwen.com/i5493293/5e01d55edb92e5ec.jpg)
匈牙利皇后之皂.jpg
![](https://img.haomeiwen.com/i5493293/88f8f9092be6d909.jpg)
香蜂茉莉.jpg
![](https://img.haomeiwen.com/i5493293/f404b35a1d332396.jpg)
醉生梦死.jpg
![](https://img.haomeiwen.com/i5493293/22263c7d4b98afa9.jpg)
醉生梦死之清酒永久花.jpg
![](https://img.haomeiwen.com/i5493293/0f9b9f8351487f3e.jpg)
石榴酒.jpg
![](https://img.haomeiwen.com/i5493293/6917e6eb48330132.jpg)
星光微醺.jpg
![](https://img.haomeiwen.com/i5493293/2b7536894e7b8e91.JPG)
梅酒吟.JPG
除此之外你还可以做出不同造型的肥皂,无论是常规方形,还是根据各种模具制作出的特殊造型的皂,甚至你需要学习一些烘焙的方法,用做蛋糕的方式做一些需要用到裱花、糖花、分层的蛋糕皂,你当然也能做圆形的丸子皂,搓丸子的技术也需要练习,你还可以用切皂剩下的边角余料制作一些珍珠形状的小丸子,或者切一些小的皂丁,以备做特殊造型之用。
比如丸子和饼干造型的皂:
![](https://img.haomeiwen.com/i5493293/82d278186b3032b4.jpg)
红丝绒.jpg
![](https://img.haomeiwen.com/i5493293/ef7cf42bf61c2638.jpg)
荷荷巴巧克力曲奇.jpg
![](https://img.haomeiwen.com/i5493293/06a173b785c429b4.jpg)
暖暖丸子.jpg
![](https://img.haomeiwen.com/i5493293/5012a390991093b8.jpg)
芝麻沐浴洗发丸子.jpg
![](https://img.haomeiwen.com/i5493293/afb50ff3585a3d7b.jpg)
秘制中药洗发丸子.jpg
![](https://img.haomeiwen.com/i5493293/aa7504b8b709f0bb.jpg)
桑椹七白饼.jpg
![](https://img.haomeiwen.com/i5493293/1cae0de7eea04711.jpg)
十味草药.jpg
![](https://img.haomeiwen.com/i5493293/7c0d624eefff3410.jpg)
樱桃丸子.jpg
![](https://img.haomeiwen.com/i5493293/2becdc4848d56fc6.jpg)
核桃曲奇.jpg
蛋糕皂:
![](https://img.haomeiwen.com/i5493293/d1222140f78c49ad.jpg)
可可沐浴砖新版.jpg
![](https://img.haomeiwen.com/i5493293/937876651b7bbd6d.jpg)
婵娟.jpg
![](https://img.haomeiwen.com/i5493293/ef1f132edef70a2c.jpg)
茉莉珍珠奶茶.jpg
![](https://img.haomeiwen.com/i5493293/c90b63de29298fe0.jpg)
石栗.jpg
![](https://img.haomeiwen.com/i5493293/53b14754c8b9d9b3.jpg)
香草布朗尼.jpg
![](https://img.haomeiwen.com/i5493293/842ff190429e53e2.jpg)
香橙布朗尼.jpg
![](https://img.haomeiwen.com/i5493293/86d5e7cf36aa5c5b.jpg)
碧海蓝天蛋糕皂版.jpg
![](https://img.haomeiwen.com/i5493293/5586145658178e99.jpg)
辣木榛果.jpg
![](https://img.haomeiwen.com/i5493293/994718ee74dae2fd.jpg)
抹茶蛋糕.jpg
![](https://img.haomeiwen.com/i5493293/fab074d57b91823b.jpg)
南瓜酥.jpg
![](https://img.haomeiwen.com/i5493293/ca60c993dd836beb.jpg)
依兰珍珠.jpg
![](https://img.haomeiwen.com/i5493293/8991f75ebc2aa9bc.jpg)
蜜糖岛屿.jpg
![](https://img.haomeiwen.com/i5493293/0424fb2a1e90f8b7.jpg)
丝绒大理石.jpg
![](https://img.haomeiwen.com/i5493293/e9f1cbeebc576d1d.JPG)
碧海蓝天之沙棘蛋糕皂.JPG
各种模具造型的皂:
![](https://img.haomeiwen.com/i5493293/4b1f418ed63c79cc.JPG)
MoonShadow月影系列.JPG
![](https://img.haomeiwen.com/i5493293/2b26e6e0f6d91239.jpg)
香蜂甘菊.jpg
![](https://img.haomeiwen.com/i5493293/cfb7ce13da006aa8.jpg)
花酿纯榄特别版.jpg
![](https://img.haomeiwen.com/i5493293/0f6ecc5bd24a84d7.jpg)
山茶石泥沐浴(维多利亚).jpg
![](https://img.haomeiwen.com/i5493293/c7e2fe1c6328d7f1.jpg)
醉观音(特别版).jpg
![](https://img.haomeiwen.com/i5493293/335a882a6369c28b.jpg)
椿(水仙).jpg
![](https://img.haomeiwen.com/i5493293/304be8ee528260c3.jpg)
红酒沐浴砖(生命树).jpg
![](https://img.haomeiwen.com/i5493293/a23b585350e49a3e.jpg)
花酿沐浴砖(芭蕾).jpg
![](https://img.haomeiwen.com/i5493293/296a281cf7e13184.jpg)
心是孤独的猎手(许愿精灵).jpg
![](https://img.haomeiwen.com/i5493293/dd59b4e7e9fa7f99.jpg)
蜂蜜橘子沐浴砖.jpg
![](https://img.haomeiwen.com/i5493293/d433e25f3245ed0f.jpg)
薄荷沐浴天使.jpg
![](https://img.haomeiwen.com/i5493293/25c7e1f23466c039.jpg)
南方女王玫瑰.jpg
![](https://img.haomeiwen.com/i5493293/eaf82ec8530218d9.jpg)
巧克力抹茶冰.jpg
![](https://img.haomeiwen.com/i5493293/2e559843eb0669d9.jpg)
天竺葵豆沙冰.jpg
![](https://img.haomeiwen.com/i5493293/f90816ee9c9637ba.jpg)
香草海盐沐浴雪糕.jpg
![](https://img.haomeiwen.com/i5493293/ce123f52b16bd3b8.jpg)
雪盐家事砖.jpg
![](https://img.haomeiwen.com/i5493293/774f30967e3f9a97.jpg)
雪盐汽车.jpg
还有一些用花朵和皂丁等素材做装饰的造型特别的皂:
![](https://img.haomeiwen.com/i5493293/13fc34689d3767a7.jpg)
花与爱丽丝之坚果玫瑰.jpg
![](https://img.haomeiwen.com/i5493293/cb06549231519498.jpg)
花醺.jpg
![](https://img.haomeiwen.com/i5493293/b96c049604d51569.jpg)
海边阳光(扇贝).jpg
![](https://img.haomeiwen.com/i5493293/c96faaf81bcbb8e2.jpg)
莳萝萃.jpg
![](https://img.haomeiwen.com/i5493293/28a7c07d6573d8c0.jpg)
晚樱玫瑰.jpg
![](https://img.haomeiwen.com/i5493293/38469a7173528ec9.jpg)
玫瑰婵娟.jpg
于是你看,肥皂的产品种类就有这么多,这就是你可以不断尝试去丰富的产品线。
除了肥皂,如果你对芳香疗法有兴趣,还可以进一步扩充你的产品线,做一些跟芳疗相关的植物护肤产品。比如复方精油,面油,护发油,身体按摩油,磨砂膏,沐浴盐,驱蚊露,万用膏,洗发水,发膜,面霜,面膜,爽肤水,香包,护手霜,润唇膏,卸妆油等等。
比如我做了这样一些植物系护肤品——
香薰精油和香包:
![](https://img.haomeiwen.com/i5493293/1972bf1652497127.jpg)
百花香薰复方纯精油.jpg
![](https://img.haomeiwen.com/i5493293/15587bcb1cae7d8a.jpg)
百花香包.jpg
![](https://img.haomeiwen.com/i5493293/938b80788d87974e.jpg)
新版香包.jpg
各种面部精油:
![](https://img.haomeiwen.com/i5493293/b68beeadd99b5e4f.jpg)
仙人掌姜花精华.jpg
![](https://img.haomeiwen.com/i5493293/6eb36d616ac15518.jpg)
奥图玫瑰精华.jpg
![](https://img.haomeiwen.com/i5493293/a61c8d2d4cad0ef1.jpg)
舒敏修复精华.jpg
浴盐和磨砂膏:
![](https://img.haomeiwen.com/i5493293/755920099863435b.jpg)
爱丽丝花园沐浴盐.jpg
![](https://img.haomeiwen.com/i5493293/2996224e84e92dc6.jpg)
爱丽丝花园磨砂膏.jpg
香草糖:
![](https://img.haomeiwen.com/i5493293/0d6dd23718129251.jpg)
香草糖新版.jpg
![](https://img.haomeiwen.com/i5493293/3458be5c83934262.jpg)
玫瑰香草糖.jpg
驱蚊水:
![](https://img.haomeiwen.com/i5493293/a38b223ad5f5739e.jpg)
仲夏夜之梦驱蚊露.jpg
润唇膏和香膏:
![](https://img.haomeiwen.com/i5493293/0bd6a9b8f341c436.jpg)
唇膏合照.jpg
![](https://img.haomeiwen.com/i5493293/3843398b8cda6f99.jpg)
玫瑰唇膏.jpg
![](https://img.haomeiwen.com/i5493293/f583cbcb396bd6af.jpg)
可可玫瑰唇蜜.jpg
![](https://img.haomeiwen.com/i5493293/56c69f2e9f8b9a31.jpg)
香蜂甘菊万用膏
![](https://img.haomeiwen.com/i5493293/f4bdabb6506ca8a2.jpg)
香膏.jpg
卸妆油、护发油和身体按摩油:
![](https://img.haomeiwen.com/i5493293/ffe41d8859682ab3.jpg)
卸妆油.jpg
![](https://img.haomeiwen.com/i5493293/1d8de79f777b9bd2.jpg)
大溪地栀子花护发精华.jpg
![](https://img.haomeiwen.com/i5493293/c88e622b1639f9c4.jpg)
消脂塑身精华.jpg
发膜、面膜、护手霜、面霜:
![](https://img.haomeiwen.com/i5493293/11430b3086930fe8.jpg)
丝绒元气发膜精油版.jpg
![](https://img.haomeiwen.com/i5493293/b0d1a96bdde87957.jpg)
檀香玫瑰雪润面膜.jpg
![](https://img.haomeiwen.com/i5493293/1086920b03e04e62.jpg)
沙棘手霜.jpg
![](https://img.haomeiwen.com/i5493293/736357e1245ec054.jpg)
极光白釉面霜.jpg
眼霜和眼油:
![](https://img.haomeiwen.com/i5493293/174f16477d9790ec.jpg)
眼胶.jpg
![](https://img.haomeiwen.com/i5493293/393071e5a066771c.jpg)
眼油.jpg
面部精华和身体乳:
![](https://img.haomeiwen.com/i5493293/bc27c27a302e8872.jpg)
蓝精灵果冻精华.jpg
![](https://img.haomeiwen.com/i5493293/551b151cbaa465a2.jpg)
石榴露.jpg
![](https://img.haomeiwen.com/i5493293/cdf834bc684fe3f2.jpg)
极光身体乳.jpg
![](https://img.haomeiwen.com/i5493293/e807ae1a69dcc1b4.jpg)
极光身体乳.jpg
你甚至可以做系列产品,比如我就出过一些经典系列,像是丝绒元气系列,极光白釉系列等。
丝绒元气系列:
![](https://img.haomeiwen.com/i5493293/40a8eb3b7b354876.jpg)
丝绒元气水.jpg
![](https://img.haomeiwen.com/i5493293/d398fa3990e6ff29.jpg)
丝绒果冻霜.jpg
![](https://img.haomeiwen.com/i5493293/86a081b523579364.jpg)
丝绒元气洗发水.jpg
![](https://img.haomeiwen.com/i5493293/907a985f41941c21.jpg)
丝绒元气养发套装之月夜限定版.jpg
![](https://img.haomeiwen.com/i5493293/574fa80bae8c4165.jpg)
丝绒元气旅行装.jpg
![](https://img.haomeiwen.com/i5493293/b9553e69af3842d3.jpg)
丝绒元气旅行装.jpg
![](https://img.haomeiwen.com/i5493293/e4abb6775290ea7b.jpg)
极光白釉系列.jpg
总而言之,产品虽然并非越多越好,但产品线的丰富与完整,也是你实力的体现。
因为你要明白,手工匠人是靠作品说话的
关于产品,我也有几条建议给你:
首先,多做一些拿得出手的,至少代表了你的最高水准的东西。
其次,让这些东西系列化,让它们具备迭代的可能。
最后,多站在消费者的角度设计产品,尽可能满足他们的需求。
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