竞品分析
2020-05-02 本文已影响0人
风筝有风er
//不应让自己的骄傲妨碍对用户的服务
一、竞品分析的模式
好的竞品分析:01-能和用户研究做互补、02-确定市场机会、03-分辨目标用户、04-发现新的竞争对手
![](https://img.haomeiwen.com/i13288177/f53e89c752dbb28d.png)
二、竞品分析的步骤
![](https://img.haomeiwen.com/i13288177/f9f4331d6e857985.png)
![](https://img.haomeiwen.com/i13288177/ce1bbf3839a53920.png)
![](https://img.haomeiwen.com/i13288177/8a7bf05c6330a4bf.png)
![](https://img.haomeiwen.com/i13288177/4538bca944f6df25.png)
![](https://img.haomeiwen.com/i13288177/a3d26d34bf202157.png)
![](https://img.haomeiwen.com/i13288177/eb78850bb066e4a9.png)
![](https://img.haomeiwen.com/i13288177/1256c39715eb1b4e.png)
![](https://img.haomeiwen.com/i13288177/6de23569fdf72294.png)
三、功能体验分析
![](https://img.haomeiwen.com/i13288177/fe379c94405f68da.png)
![](https://img.haomeiwen.com/i13288177/ef721ddf58b7ea65.png)
快速分析方法
![](https://img.haomeiwen.com/i13288177/75bfb436eab58a11.png)
![](https://img.haomeiwen.com/i13288177/d43e34da52552037.png)
![](https://img.haomeiwen.com/i13288177/7917ec1400d45936.png)
![](https://img.haomeiwen.com/i13288177/14ddb6219fc17f67.png)
![](https://img.haomeiwen.com/i13288177/09e52757271697de.png)
![](https://img.haomeiwen.com/i13288177/e5b65f78dd272e2b.png)
![](https://img.haomeiwen.com/i13288177/ea8619f3f2fd9d22.png)
四、如何进行商业上的分析
01-为什么要进行商业分析
职业发展到最后越来越跟商业接触,拓展自己的边界
![](https://img.haomeiwen.com/i13288177/31a3be6fc10ad562.png)
02-精益画布的产生
![](https://img.haomeiwen.com/i13288177/f4106e9e018b115e.png)
![](https://img.haomeiwen.com/i13288177/5b2974a5a884e41f.png)
![](https://img.haomeiwen.com/i13288177/3873490cb4ec5654.png)
03-如何使用精益画布
![](https://img.haomeiwen.com/i13288177/a00cfcb844ea8795.png)
![](https://img.haomeiwen.com/i13288177/20c85d1de9c90c13.png)
![](https://img.haomeiwen.com/i13288177/252c2cfc0bc72c12.png)
![](https://img.haomeiwen.com/i13288177/6d7c6aac58e01efb.png)
![](https://img.haomeiwen.com/i13288177/8bceb4368b2b44ea.png)
![](https://img.haomeiwen.com/i13288177/c1cb15e2ec37b9f3.png)
![](https://img.haomeiwen.com/i13288177/402be61a35fa8240.png)
其他竞品分析工具
![](https://img.haomeiwen.com/i13288177/0e958d5cceb69790.png)
![](https://img.haomeiwen.com/i13288177/c0a812c145f09107.png)
![](https://img.haomeiwen.com/i13288177/5a2614df60073baa.png)
04-学习商业指标
![](https://img.haomeiwen.com/i13288177/3e674dc123c81c73.png)
![](https://img.haomeiwen.com/i13288177/1f96b5e2de59151f.png)
![](https://img.haomeiwen.com/i13288177/b94f113df6873a7f.png)
![](https://img.haomeiwen.com/i13288177/89c682af764a496f.png)
![](https://img.haomeiwen.com/i13288177/c6f34369e89a22fa.png)
![](https://img.haomeiwen.com/i13288177/7c5b0f3a1e7d9aad.png)
![](https://img.haomeiwen.com/i13288177/6766beb3b82a4bdb.png)