什么是Product marketing？

什么是Product marketing？

Product marketing is ultimately the sum of all the efforts necessary to research, message, position, promote, and support a new product so that it successfully resonates with the target audience. Product marketing requires participating in discovery, delivery, and ultimately, a go-to-market strategy

the product manager's job is to get the product to the shelf and the product marketing manager's job is to get it off the shelf. The product manager develops the product, the product marketer packages it attractively, and designs campaigns to motivate consumers to purchase it.

Product manager	Product Marketing Manager
focused on being the voice of the customer	Research the market and segment the target customer
Decide what to build and organize that process	Position and message the product and its features
Understand the technology and manageing scale	Understand the competitive landscape
Ship the right product	Secure product and message market fit
Prioritize what to build	Drive demand and adoption of the product

Product Marketing Metrics

Product Marketing Metrics Layering Metrics