阅读外刊学英语

外刊阅读:Facebook hides the Like cou

2020-07-16  本文已影响0人  爱英语爱阅读

每个社交媒体都有“点赞”功能,它在鼓励发布者的同时,也给很多人带来了互相攀比的压力。有鉴于此,美国的Facebook在尝试把点赞数隐藏起来,希望能减轻这种攀比。

Facebook hides the Like counter in new test

by Catherine Thorbecke

Facebook is testing hiding how many "likes" a post gets on its platform, a move some experts say will help alleviate(缓解) social media-related anxiety, while others **argue **it will ruin the influencer industry.

like /laɪk/ n. 赞
post /pəʊst/ n. (网上的)帖子
platform /ˈplætfɔːm/ n. 平台
move /muːv/ n. 行动
related /rɪˈleɪtɪd/ adj. 和…有关的(social media-related就是“和社交媒体有关的”)
anxiety /æŋˈzaɪəti/ n. 焦虑
argue /ˈɑːɡjuː/ v. 论述、主张
ruin /ˈruːɪn/ v. 毁坏、毁灭
influencer /ˈɪnfluənsə(r)/ n. 有影响力的人(多指明星、网红等;由influence加上表示人的后缀-er)

"We are running a limited test where like, reaction and video view counts are made private across Facebook," a company spokesperson said in a statement. "We will gather feedback to understand whether this change will improve people's experiences."

run /rʌn/ v. 运行、运作
limited /ˈlɪmɪtɪd/ adj. 有限的、小范围的
reaction /rɪˈækʃ(ə)n/ n. (对于事情的)反应(这里指回帖、评论等)
spokesperson /ˈspəʊksˌpɜːs(ə)n/ n. 发言人
statement /ˈsteɪtmənt/ n. 声明、说明
gather /ˈɡæðə(r)/ v. 收集
feedback /ˈfiːdbæk/ n. 反馈

The like counts will be private and only visible to the author of the post. The company hopes the move will help users focus on the quality of the photos or videos they share rather than just focus on how many others like it.

visible /ˈvɪzəb(ə)l/ adj. 可见的
focus on 聚焦于、专注于
quality /ˈkwɒləti/ n. 质量

Facebook tested removing the like count Thursday in Australia, and it could soon expand elsewhere depending on how it is received and how people engage with it. The move is similar to what Facebook-owned Instagram tested earlier this year as a way to combat cyber-bullying.

expand /ɪkˈspænd/ v. 扩大、扩展
elsewhere /ˌelsˈweə(r)/ adv. 到其他地方、在其他地方
depend on 取决于、视…而定
receive /rɪˈsiːv/ v. 对…做出某种反应
engage /ɪnˈɡeɪdʒ/ with 跟…建立联系
Instagram 是一个以图片分享为特色的社交网站
combat /kəmˈbæt/ v. 和…做斗争
cyber- /ˈsaɪbə(r)/ 前缀,意思是“网络的”
bully /ˈbʊli/ v. 欺凌、霸凌

While the move was lauded by many as a way to prevent social media-related anxiety, it sent some members of the "influencer" community who rely on likes and followers to earn money, reeling(发懵的).

laud /lɔːd/ v. 称赞
community /kəˈmjuːnəti/ n. 社区、圈子
rely on 依靠
follower /ˈfɒləʊə(r)/ n. 追随者、粉丝(由follow加上表示人的后缀-er)

"Many influencers didn't actually think that Instagram was going to move forward with completely removing likes from the platform," said Ronn Torossian, a crisis management expert and the CEO of the 5W Public Relations firm in New York.

crisis /ˈkraɪsɪs/ n. 危机
management /ˈmænɪdʒmənt/ n. 管理(由manage加后缀-ment变成名词)

Torossian argued that removing likes is not necessarily about reducing pressure users feel on the platform, but more about getting ad revenue. "Now that they have made it clear that this initiative is going to continue, some influencers are panicking and looking to new ways to bring in revenue. The reality is, Instagram is removing likes not only to reduce the pressure users feel, but to force users to spend money on ads if they want their posts to be seen," he said. "Organic content is no longer going to cut it – if these influencers want to continue to grow their audience, paid ads are about to be the best way to do so."

not necessarily /ˈnesəserɪli/ 不一定
pressure /ˈpreʃə(r)/ n. 压力
revenue /ˈrev(ə)njuː/ n. 收入
initiative /ɪˈnɪʃətɪv/ n. 新计划、新方案
panic /ˈpænɪk/ v. 恐慌、惊慌失措(它加-ing的形式是panicking)
reality /rɪˈæləti/ n. 现实(由real加后缀-ity变成名词)
force /fɔːs/ v. 强迫、迫使
organic /ɔːˈɡænɪk/ content /ˈkɒntent/ 自然形成的内容
cut it 办成事、搞定
audience /ˈɔːdiəns/ n. 观众、受众

One influencer, however, argued that removing likes on the platform could be a positive step – especially for young women – even though she acknowledges that she has used the platform to advance her career. Alexa Galante, known on Instagram as XO Bunny, said earlier this month that she thinks removing likes is "a great idea to reduce cyber-bullying."

positive /ˈpɒzətɪv/ adj. 好的、积极的
step /step/ n. 步骤
even though 即使、尽管
acknowledge /əkˈnɒlɪdʒ/ v. 承认、认可
advance /ədˈvɑːns/ v. 推进
career /kəˈrɪə(r)/ n. 职业生涯

"Removing Instagram likes would allow users to focus on content and not be concerned with the amount of likes the photo gets," Galante added. "Girls are very competitive in general, so if a girl has more likes than me on a pic with a similar following, I will definitely try and outdo her on the next post."

concern /kənˈsɜːn/ v. 担心、担忧
competitive /kəmˈpetɪtɪv/ adj. 竞争性的
pic /pɪk/ n. 照片
definitely /ˈdefɪnətli/ adv. 肯定地、毫无疑问地
outdo /ˌaʊtˈduː/ v. 胜过、超过

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