商务英语 Level 6 Unit 2 Part 1 Vocab
Vocabulary【Manifestations of CSR】
sponsorship
Sponsorship is money given by a company to support a person or an organization.
A company can sponsor events to show its commitment to improving society.
For example, GasTerra, a green gas company, sponsors Walk for Life, an event which raises money for cancer research in young adults.
manifestations: 表现形式
commitment: 责任感
disease prevention
CSR efforts also include disease prevention.
Companies may focus on food safety, dental health, vaccines, and immunization.
For example, to improve food safety, a food company may use cleaner ingredients and production methods.
ingredient: 原料
environmental initiatives
Environmental initiatives are activities that promote environmental awareness and sustainability.
Sustainability efforts can help companies reduce pollution and energy consumption.
And other philanthropic activities can also improve the company's public perception.
initiative: 倡议
ethical labor practices
Ethical labor practices refer to the fair treatment of employees.
They also focus on improving labor practices of other companies around the world.
For example, IKEA has done this by fighting against child labor in the supply chain.
Question
- Sponsorship is used to communicate to the public that
> a company is contributing to society - How may a food company invest in disease prevention?
> it can improve its ingredients - McDonald's believes that by sponsoring the Olympics, it can create both social and commercial value.
- Takeda's global CSR programs focus on disease prevention in developing and emerging countries.
- What kind of CSR may focus on how much energy a company uses?
> environmental initiatives - Google powers its offices through wind energy, which is cleaner and cheaper than other energy sources.
- Thai Union strives to implement ethical labor practices in the seafood industry by bringing an end to human trafficking.
- Environmental initiatives are eco-friendly solutions to help protect and improve the environment.
emerging countries: 新兴国家
strive: 力争，斗争
trafficking: 非法交易
human trafficking: 贩卖人口
trafficker: 做非法交易的人
eco: 对环境无害的
eco-: 生态的
