老张做笔记——DAY9

2017年2月8日，希望能够每天通过简书输出一些当天阅读、总结的东西，包括中文的、英文的、整段文字、一个句子、一个句型、甚至是一个作文题目的提纲、一个透彻的论证思路等等。希望能与大家一起交流、共同成长，如果成长做不到最起码希望能够督促自己每天主动去阅读且输出。如果自己能够再幸运一点的话，希望得到前辈的指点（真心求拍砖！）。祝愿社交化的学习能让我们彼此成长，长成我们期待的样子。

DAY9

He spent the latter part of his career working for advertising agencies and soon recognized that the most effective appeal to consumers was not to the mind but to the emotions.

Similarly, research has shown that human memory can be manipulated. The way a question is asked can change the details in a person's memory and even make a person remember something that never happened!

The more people hear a slogan or talking point, the more familiar it becomes. Before long, it becomes indistinguishable from ideas developed through careful thought.

Instead, he inserts a packaged opinion into his mind, somewhat like inserting a DVD into a DVD player.

He has performed acceptably without having had to think. Many of the beliefs we hold dearest and defend most vigorously may have been planted in our minds in just this way.

a climate of opinion, like a physical climate, is so pervasive a thing that those who live within it and know no other take it for granted.