W10L11—L12

一.28公分直径现货 小巧精致的东阳木雕  http://weidian.com/i/2202892196?wfr=c&ifr=itemdetail

基础定位：

给那些想要装修房子的顾客，且商品物美价廉，与大多数人的消费水平相匹配；进货方面是从老家拿过来，目前SKU只有一种。

二.

链接：https://www.forbes.com/sites/franklavin/2016/11/06/alibabas-singles-day-what-we-know-about-the-worlds-biggest-shopping-event/#1486018a6da7

标题：

Alibaba's Singles' Day: What We Know About The World's Biggest Shopping Event

主旨：

It is not a day, it is a month. Sure, 11.11 is the day for the sale, but promotional activity starts 30 days out with a major October series of announcements and promotional activities, much like Christmas shopping starts the day after Thanksgiving in the U.S. Brands need a bit of runway for messaging, to develop word-of-mouth, and to gauge the market. Singles' Day is designed to help the merchants as much as the consumer and a 30-day event allows everyone to get the most out of it.

重要词汇：

innovation

global interaction