DAMIAN M. LEICH: 数字联合办公将成一个高生产力的
DAMIAN M. LEICH：PRIMARY /rent24 联合创始人兼首席营销官。技术热爱者和企业家。在软件项目、数字产品和管理方面拥有超过10年的经验。作为总经理有着两次成功退出的经历。
Higgs百佬荟是Higgs Capital推出的区块链百人超级访谈节目，节目定向邀请100位圈内知名研究专家、项目发起人，针对行业发展趋势、标准规则、投资趋势、应用趋势等，展开解读和研究。
以下是Higgs Capital记者采访内容：
Higgs百佬荟：可以请您先简单介绍一下PRIMARY /rent24吗？
DAMIAN M. LEICH：PRIMARY是第一个激励专业人士建立联系的商业网络，它将联合办公和数字外包结合成一个高生产力的强大发动机。PRIMARY致力于构建一种新型的工作环境：数字联合办公。它通过利用全球范围的物理设施网络，专业导向的社交网络和基于激励的生产力系统来实现这一目标。PRIMARY 平台是由rent24孵化而成，rent24是一家经营联合办公和共享生活空间的领先国际供应商，在全球布局设点50家。
Higgs百佬荟：那么PRIMARY /rent24的核心价值是什么？
DAMIAN M. LEICH：当PRIMARY正式推出后，它将会拥有100,000个活跃用户。这些初始用户将包括我们在世界各地的联合合作的成员 - 来自数字行业的各种专业人士，风险资本家和企业家。然而，这只是一个开始，因为我们的平台被设计为分散式应用程序（dApp），它将欢迎每个希望加入网络的PRY代币持有者。 PRIMARY的A.I.引擎将连接数字服务提供商与潜在客户，并不断将社区成员与与其兴趣和背景相关的公司进行匹配。
Higgs百佬荟：目前为止，你们遇到最大的困难是什么？
DAMIAN M. LEICH：首先，有一个巨大的挑战是需要教育我们的用户群区块链技术提供的优势和实现它们的方法。我们有来自各个领域的社区成员，他们对区块链有不同程度的了解。为了克服这一挑战并在我们的会员中获得认可，我们举办了许多区块链聚会，会议和小组讨论。我们还在UX设计方面投入了大量精力，使我们的平台界面尽可能简单直观地为所有用户服务。
Higgs百佬荟：PRIMARY与rent24是什么样的运作模式，rent24为PRIMARY带来了什么帮助？
DAMIAN M. LEICH：rent24是PRIMARY项目的发起者和第一个采用者。作为欧洲领先的共享空间提供商，rent24不仅为网络增加了庞大的国际成员基础，还为社区成员提供给物理设施网络，他们可以在这里召开，联系，加入活动，工作或只是与商业伙伴一起喝咖啡。最好的例子是我们在柏林拥有自己的区块链中心。
Higgs百佬荟：目前区块链的市场发展如何，你们是怎么应对这些问题的？
DAMIAN M. LEICH：值得庆幸的是，区块链市场今年逐渐走向成熟，并将为经过深思熟虑具有价值的项目提供众多机会。这是真正的区块链落地和可持续概念的一年，这是一个非常健康的发展。当我们开始启动PRIMARY项目时，我们知道要成功并说服投资者和战略合作伙伴需要的不仅仅是一个聪明的想法。我们已做好充分准备，并与区块链领域内的许多重要参与者取得联系。我们每周都会在世界各地举办几场区块链活动。
Higgs百佬荟：PRIMARY目前处于怎么样的发展阶段，可以跟我们分享一下它的发展计划和战略吗？
DAMIAN M. LEICH：PRIMARY目前处于私人预售阶段，并且已经获得了一些着名的合作伙伴和投资者。最近几周，我们的团队已经联系到亚洲市场，并打算在那里为我们的项目建立物理基础设施。亚洲市场肯定是区块链技术中最强的参与和进步的地区。
在开发方面，我们已经完成了我们的钱包，加密交换功能以及我们的支付系统。我们目前还在三个地点测试加密支付终端。路线图的下一步是完成我们的AI匹配引擎，并开始将我们的社区成员迁移到dApp。这将在明年3月完成。
Higgs百佬荟：请问你们是如何将区块链和共享办公空间这两个产业结合起来的？
DAMIAN M. LEICH：我们将自身定位为一家科技公司，而非以房地产为重点的业务。这也是我们与主要竞争对手区别开来的重要特征。我们将共享办公空间视为一个协作型企业，并不认为有必要将这些优势限制在一个地方甚至是一个共享提供商。我们的快速扩张是基于合作伙伴关系的方式实现的，从而创建一个强大且可持续的网络正是出于这个原因，我们欢迎其他联合空间提供商加入PRIMARY平台。
我们下一步将转向利用分散组织优势的新工作模式 - 例如更大的灵活性和创新。毫无疑问，大型知名科技公司一如既往地热衷于在我们的空间工作，就像年轻的初创企业一样。技术专业人士一致认为，这不仅仅是一种趋势，而是工作的未来。
Higgs百佬荟：请您简单描述下您对区块链行业接下来的发展趋势的看法。
DAMIAN M. LEICH：我们肯定会看到的一个趋势是，只有那些提供真正价值，明确用例和值得信赖的团队的项目才能获得成功。因此，不成熟的想法和项目很难找到足够的支持者，投资者和有才华的开发者。这将导致三个非常积极的结果。首先，该领域的少数几个项目的采用率将会提高，这些项目具有实际价值。其次，随着市场的成熟，监管机构将更倾向于制定更明确的指导方针，以启动该领域的项目。最后，可疑、投机项目将大幅减少，这些项目一直给区块链产业，尤其是数字货币空间，带来了消极的印象和影响。
Higgs百佬荟：您认为欧洲的区块链项目与中国的区块链有什么区别？
DAMIAN M. LEICH：中国拥有大量优秀的年轻专业人才，他们熟悉区块链技术。与此同时，在欧洲，区块链初创公司越来越难以找到受过良好教育和培训的区块链技术专家。中国也受益于快速数字化的社会，这将促进区块链技术的采用向前发展。
另一方面，欧洲正逐渐变得对数字货币越来越感兴趣。各国政府和监管机构已经开始对这项技术进行开放并加速，而不是通过制定许多法规来减缓进展。马耳他和波罗的海国家在区块链和加密方面非常开放。瑞士和德国，通常被视为相当保守，最近发生了变化，并放宽了许多法规。例如，德国最近刚刚放弃了对加密交易者拥有电子银行许可证的要求，而瑞士的楚格州已经为加密货币项目建立了一个监管沙箱。
英文
Higgs百佬荟：First of all, could you give a brief introduction of PRIMARY /rent24?
DAMIAN M. LEICH：PRIMARY is the first tokenized business network that incentivizes professionals to build connections with their counterparts around the world. Our vision is to create a blockchain based decentralized market-network on which digital professionals can exchange knowledge, goods and services. The platform was initiated by rent24, the European market leader for coworking and coliving spaces, with over 50 locations worldwide.
Higgs百佬荟：What’s the key value of PRIMARY /rent24?
DAMIAN M. LEICH：PRIMARY will have 100,000 active users from the day it launches. These initial users will include members of our coworking and coliving facilities around the world – a diverse group of young professionals, venture capitalists and entrepreneurs from the digital industry. This will only be the beginning, however, as our platform has been designed as a decentralized application (dApp) which will welcome every PRY token holder who wishes to join the network. PRIMARY’s A.I. engine will connect providers of digital services with potential customers and constantly match community members with companies relevant to their interests and background.
Higgs百佬荟：What has been your biggest challenge?
DAMIAN M. LEICH：One big challenge is educating our user base on the advantages which blockchain technology offers and the means of actualizing them. We have community members from a wide range of fields with different levels of understanding of blockchain. To overcome this challenge and create acceptance across our members, we host a lot of blockchain meetups, conferences and panel discussions. We have also put in a lot of effort in UX design to keep our platform’s interface as simple and intuitive as possible for all of our users.
Higgs百佬荟：What's the relationship between PRIMARY and rent24? How does rent24 add value to the PRIMARY platform?
DAMIAN M. LEICH：rent24 is the initiator and first adopter of the PRIMARY project. As the leading European provider of coworking spaces, rent24 adds not only a huge international member base to the network, but also physical infrastructure all over where community members can meet, connect, join events, work or simply grab a coffee with a business partner. The best example is our very own Blockchain Hub in Berlin.
Higgs百佬荟：Does the market work well and how do you deal with those problems?
DAMIAN M. LEICH：Thankfully, the blockchain space has been maturing this year and will offer numerous opportunities to well thought out projects. It is the year of real blockchain use cases and sustainable concepts, which is a very healthy development. When we started with the PRIMARY project, we knew it requires more than a smart idea to be successful and convince investors and strategic partners. We feel well prepared and have gotten in touch with many important players within the blockchain space. We host several blockchain events each week in our locations all around the world.
Higgs百佬荟：What's the current stage of PRIMARY? For example, product strategy, roadmap and vision.
DAMIAN M. LEICH：We are currently in the private pre-sale stage of the project and have already gotten some notable partners and investors on board. In recent weeks our team has reached out to the Asian market and intends to also establish physical infrastructure for our project over there. It is certainly the region with the strongest engagement and progress in blockchain technology.
In terms of the development, we have finalized our wallet, crypto exchange function as well as our payment system. We are also currently testing crypto payment terminals at three of our locations. The next step on the roadmap is to finalize our AI matchmaking engine and start migrating our community members onto the dApp. This will be done by March of next year.
Higgs百佬荟：How does PRIMARY integrate the blockchain industry and coworking space？
DAMIAN M. LEICH：We see ourselves as a tech-company, not a real estate focused business. This is what differentiates us from our main competitors. We see coworking as a collaborative enterprise, and don’t see a need to limit these benefits to a single location or even a single coworking provider. Our rapid expansion was only possible through a partnership-based approach which creates a strong and sustainable network. It is for this reason that we welcome other providers of coworking spaces to join the PRIMARY platform.
The next logical step is to shift to a new mode of work which leverages the advantages of decentralized organization – such as greater flexibility and innovation. It is no surprise that large established tech-companies have been as keen to work in our spaces as young start-ups. There is a consensus among tech professionals that this is more than just a trend, but rather the future of work.
Higgs百佬荟：Could you please share your view on the trend of the blockchain industry?
DAMIAN M. LEICH：One trend we will definitely see is that the success of only those projects which provide real value, clear use cases and a trusted team will be guaranteed. It will consequently become hard for half-baked ideas and projects to find enough supporters, investors and talented developers. This will lead to three very positive outcomes. Firstly, there will be an increase in adoption among the few projects in the space which offer real value. Secondly, as the market matures regulatory authorities will be more inclined to develop clearer guidelines on launching projects in this space. Finally, there will be a sharp decline in doubtful projects and ponzi schemes which have given the blockchain industry in general, and crypto space in particular, an unsavory reputation among some economic authorities.
Higgs百佬荟：What’s the difference between blockchain projects in China and Europe?
DAMIAN M. LEICH：China has a tremendous amount of well talented young professionals which are familiar with blockchain technology. Meanwhile in Europe, it is getting harder and harder for blockchain startups to find well educated and trained experts on blockchain technology. China also benefits from a rapidly digitizing society which will facilitate blockchain tech adoption moving forwards.
On the other hand, Europe is slowly getting more and more crypto friendly. Governments and regulatory authorities have started opening up to this technology and accelerate it rather than slowing down the progress with having to many regulations in place. Malta and the Baltic states are very open minded in regard to blockchain and crypto. Switzerland and Germany, usually seen as rather conservative, have changed recently and loosened a lot of regulations. For example, Germany just recently dropped the requirement for crypto traders to have a e-banking license and the Swiss canton of Zug has set up a regulatory sandbox for cryptocurrency projects.
Higgs百佬荟：What do you think of Security Tokens? And why?
DAMIAN M. LEICH：Interest in security tokens has sky rocked over the past few months. There is a simple reason for this phenomenon: investors want more tangible value and greater control over risk. Security tokens can be a solution for this need in the market.
The main advantages are that STO offer a higher degree of liquidity than traditional venture capital, as well as a lower barrier to entry than issuing shares via an IPO. However, there is still a lot of ground work to do in regards of providing the right infrastructure (e.g.exchanges) and regulatory guidance.
采访记者： Eva
整理：Eva
