Branding

Successful branding involves more than just adding brand assets to your app. Great apps express unique brand identity through smart font, color, and image decisions. Provide enough branding to give people context in your app, but not so much that it becomes a distraction.

成功的品牌化包括不仅仅为你的app增加品牌资产。好的app表达通过精妙的字体，颜色和图片不一样的品牌标识。在你的app给予用户足够的品牌化，但不要多到让用户觉得厌烦。

Incorporate refined, unobtrusive branding.People use your app to be entertained, get information, or get things done, not to watch an advertisement. For the best experience, subtly incorporate your brand through your app’s design. Using colors from your app icon throughout your interface is one great way to provide context in your app.

精妙，不唐突地品牌化。用户使用你app来娱乐，获取信息，或者完成某事，而不是来看一个广告。为了最好的体验，通过你的app设计精妙的包含品牌。将你app图标的颜色应用到界面上来凸显你的品牌是种很好的方式。

Don’t let branding get in the way of great app design.Above all, make your app feel like an iOS app. Ensure that it's intuitive, easy to navigate, easy to use, and focuses on content. Even if your app is available on other platforms, avoid diluting your design by focusing too much on consistent branding.

不要让品牌化妨碍了你设计出好的app。首先，让你的app看起来像一个iOS app。确保它是直观的，容易导航，容易使用，关注内容。即时你的app在其他平台也是可用，避免因为太关注一致的品牌化而稀释设计。

Defer to content over branding.Showing a persistent bar at the top of the screen that does nothing but display brand assets means there’s less room for viewing content. Instead, consider less intrusive ways to implement branding, such as using a custom color scheme or font, or subtly customizing the background.

在品牌化之上尊重内容。在屏幕顶部显示一个永久的栏不做任何事，只是显示品牌资产意味着更少的空间来浏览内容。取而代之，考虑更少侵入的方式来实现品牌化，例如使用定制的颜色主题或者字体，或者精妙的定制背景。

Resist the temptation to display your logo throughout your app.Avoid displaying a logo throughout your app unless it’s necessary for providing context. This is especially important in navigation bars, where a title is more helpful.

抵制贯穿你的app显示你的logo的诱惑。除非必要，否则要避免贯穿你的app显示一个logo。在导航栏这里特别重要，一个标题显示在这里会更合适。

Adhere to Apple's trademark guidelines.Apple trademarks should not appear in your app name or imagery. SeeApple Trademark ListandGuidelines for Using Apple Trademarks.

遵循Apple的商标指南。Apple商标不应该出现在你的app名称或图像。SeeApple Trademark ListandGuidelines for Using Apple Trademarks.

TIPThe App Store offers more opportunities to highlight your brand. For guidance, seeApp Store Marketing Guidelines.