UW的设计专业
华盛顿大学(UW/University of Washington)的设计专业Design(*基础课Design 166只对西雅图校区开放)由文理学院College of Arts and Sciences下的School of Art + Art History +Design提供,BDes有三个专业:
1 Industrial Design(工业设计)
2 Interaction Design(交互设计)
3 Visual Communication Design(视觉传播设计)
| 专业介绍
在了解这些专业之前,先要区分:“交互设计”和“视觉传播设计”有什么不同?
首先我们看UW对交互设计的解释:
Interaction DesignCredential OverviewInteraction Designers define the structure and behavior of interactive products and services. Interaction Designers create compelling relationships between people and the interactive systems they use, from computers to mobile devices to appliances; Interaction Designers lay the groundwork for intangible experiences. The need for interaction designers for the development of new interactive products, systems and services has increased exponentially in recent years in virtually all industries. Interactive systems are present in many areas in everyday life where people coordinate tasks and engage in activities in collaboration with others, facilitated through technology. Examples range from mobile phones to computer software, from GPS systems for cars or navigation in the open ocean, and information systems that support the work of expert practitioners in technology-driven domains such as aviation, medicine, and process control.
“交互设计”要点:(1)关注客户体验,以人本出发,关注人和产品/服务的互动关系。用操作的自然性和界面的直观性构建智能系统。(2)设计功能、结构、流程和输入输出。(3)通过技术驱动来解决问题,工程师定义世界。面向平板、电脑、移动设备、电器、汽车等各种终端。
专业课设置:1. “交互设计”和“视觉传播设计”重叠的课程:DESIGN 207(设计绘图), DESIGN 208(设计历史调查), DESIGN 209(排版基础), DESIGN 210(协作和即兴创作), DESIGN 371(界面设计), DESIGN 372(界面设计 2 ), DESIGN 485(高级毕业设计),DESIGN 486(设计展)2. 交互设计独有的课程:61-63 credits from DESIGN 206*(设计方法), DESIGN 215(视觉讲故事)*, DESIGN 383(交互设计基础 ), DESIGN 481(实地研究), DESIGN 483,(高级交互设计) 3. 选修课16-20 credits from DESIGN 325(物理交互), DESIGN 326(数字制造), DESIGN 373,(设计案例研究) DESIGN 374(交互式媒体设计), DESIGN 376(排版), DESIGN 400(新商业模式的设计), DESIGN 467(展览和装置设计), DESIGN 488(专业实践)4. 10 credits of art history
UW对Visual Communication Design的解释:
Credential OverviewThe Visual Communication Design program educates and trains designers for the communication needs of industry and society. Emphasis is placed on the conception, creation, planning and realization of visual solutions to complex problems in contemporary culture. Students integrate methodology, prototyping, aesthetics, human factors, technology, materials, context and audience to develop strategies and solutions that give form to print, screen and the built environment. Faculty emphasize the objectives of design rather than the process of production, and encourage innovative visual ideas that inform, interpret, instruct or persuade the intended user across the spectrum of application.
要点:(1)考虑美学、人本、技术、材料、环境和受众,构思、创作、规划和实现解决方案。(2)通常是印刷品、屏幕和建筑环境等表现形式。(3)强调设计,而不是生产过程,鼓励创新的视觉想法。
专业课设置:1. 交互设计和视觉传播设计重叠的课程:见1.12. 视觉传播设计独有的课程:76-78 credits from DESIGN 214(标记和符号)*, DESIGN 368*(企业识别研究 ); DESIGN 369*(视觉系统), DESIGN 370*(动画设计概论 ), DESIGN 376*(排版 ), DESIGN 466*(出版物设计); DESIGN 478*(信息呈现设计), 3. 两个专业选修课类似,见1.34. 10 credits of art history
| 专业比较
三个专业的主要课程要求从专业课来看两者的区别“交互设计”关注“互动”/人通过信息系统和智能设备解决某一问题;“视觉传播”关注“呈现”/通过多媒体元素对品牌、公司形象、文化、概念的向受众表达。
同一院校的类似专业有如上差别,同一专业在不同院校自己也会有差别。
比如交互设计在不同院校:(目前理解不断修正)
(1)罗德岛、皇艺、伦艺、芝加哥等,学院派,高冷、唯美、天马行空,更加偏向于艺术表现与概念,追求艺术性、独创和新颖;
(2)帕森斯、普瑞特、ACCD、CCA,理念派,这类学校的设计和商业实践结合得更紧密,会更注重设计过程,你的设计方法是什么,流程怎么样,你的方案解决什么问题,给人带来什么,最终改变了什么,有什么样的价值?更加注重思想性、方法论和跨学科的创新;
(3)综合类院校,技术派,卡梅,佐治亚理工,华盛顿西雅图,密西根安娜堡等,这些学校的工科很强,你必须要技术有一定的理解和掌控力,带一些科幻思维的突破,代码/工具/结构上等细节的要求会高一些,通常是一种可实现/接近实现的方案。总结起来就是艺术-理念-技术三角形,不同的院校在这三个方面也有侧重。
华大的交互设计专业本科,学生们是不能直接申请的。而是分为两种情况,一种是进入学校(西雅图分校)后选择华大的Design 166这门课,当这门课GPA高于3.7时,你会被学校自动录到交互设计专业。若低于3.7, 则需要参加华大暑期的Design Entrance Workshop完成作业再接受审核评定。
【1】UW College介绍:https://www.washington.edu/about/academics/
【2】UW:所有的设计类课程介绍:https://www.washington.edu/students/crscat/design.html
【3】UW:有关设计专业的介绍视频:https://vimeo.com/405199230https://art.washington.edu/advising/preview-video-transcript
【4】UW: College of Arts & Sciences Arts Division:https://www.youtube.com/watch?v=-BL6dyXEFHk
【5】UW:Design Show优秀作品展示:https://www.uwdesignshow.com
【6】UW:Ins:https://www.instagram.com/_uwdesign/