高复购率是怎样炼成的
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伯盾6.27聚划算总结
前言：伯盾6.27聚划算圆满顺利落幕，接下来浅析本次聚划算总结。
6.27日前聚划算宝贝预热、销量、收藏等情况：
6.27日聚划算后的销量、收藏情况：
本次聚划算在6.27日早上10：00开团到28日6000件全部卖完。
一、 前期准备
1. 确定聚划算报名的款式，确定库存数，聚划算后台报名。
2. 聚划算首页制作，推广图制作（钻展图），聚划算主图，详情页修改。
3. 手机店铺装修，提高无线端转化。
二、 活动与预期效果分析
1. 活动效果
支付宝27日当天成交额842300.39，第二天28日成交额为432866.04.聚划算第一天是预热效果很好的集中体现，也将决定本次聚划算的整体势态。
2. 27日-29日活动流量：
聚划算的流量还是非常可观的，比我们年中促的天猫专题流量差不多多两倍！在无线端我们需要关注,成交大幅度上升。
可以看到6.19的无线端支付宝成交额为12万，聚划算当天的成交额为30万，数据整整翻了差不多2.5倍！这是无线端装修的体现，包括今年整个淘宝无线端的流量也非常可观，后续需要继续开发无线端的发展。
(手机淘宝APP装修)
6.27日聚划算款以及主推款情况：
聚划算带动了我们主推款的太空铝毛巾架，太空铝毛巾架的浏览量跟访客数都提升很大！详情页的关联搭配也很重要，可以提升我们的客单价！
三、 直通车、钻展根据预算的投放情况
6.25-6.29直通车预算为2.5W 实际投入2W.
投产比为1.93
在直通车端我们新开通了店铺推广和明星店铺,在后期的活动投放时 我们可以增加这两块的流量渠道.
钻展：
钻展预算2.2W ,预估实际投入1.3W 投产比为3.29
活动期间加大推广和提前预热对店铺销售有一定提升，
后期我们针对大促或者聚划算,可以用钻展继续加大曝光.
四 、总结
本次单品聚划算页面装修有很大提升空间，无线端我们也是重新装修，尽可能提高无线端的转化。预热也很充足，在开团前期我们就通过钻展来增加活动预热效果跟品牌曝光，推广费用控制在2.65%。聚划算款2天就6000件全部卖完，提前完成目标是好事，但是也有不足，在备货方面我们后期需要根据工厂生产能力实际情况合理的备货。本次聚划算圆满完成，我们需要学会总结经验，改善不足之处。
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