2022-05-28

美国硅谷的内部人士告诉 BBC ，社交媒体公司故意让用户沉迷于他们的产品以从中获取经济利益。

Aza Raskin from the Centre for Humane1 Technology said social media companies deliberately2 use addictive3 technology in their apps in order to lure4 us in to spending as much time on their platforms as possible.

人文技术中心（Centre for Humane Technology）的阿扎·拉斯金说，社交媒体公司故意在他们的应用程序中使用让人上瘾的技术，以吸引我们尽可能多地呆在他们的平台上。

Aza Raskin invented the endless scroll5 – the app feature that means you don't have to click to get to the next page and can keep scrolling6 for far longer than maybe necessary or healthy.

阿扎·拉斯金发明了无限下拉滚动的功能，这个应用程序功能意味着你不需要点击进入下一个页面，你可以无限地下拉页面，但滚动的时间可能比必要的或健康的标准长得多。

Aza says he did not intend to hook users with it but says the business model of many social media companies is designed to maximise user time online. He says this encourages designers to come up with technological7 tricks that hook users.

阿扎说他发明这个功能的目的不是为了勾住用户，但他表示，许多社交媒体公司的商业模式旨在让用户呆在线上的时间最大化。他说，这鼓励设计师们想出一些能吸引用户的技术诀窍。